ABOUT SEARCH ENGINE PEOPLE
Search Engine People is a Canadian search engine marketing / search engine optimization firm which began operations as QIMS in 2001. By 2003 we had evolved into the full service Search Engine Optimization and Marketing firm that we are now, and Search Engine People began.
Search Engine People has proven expertise in both competitive natural optimization or organic search results and Search Engine Marketing or pay per click.
We’re proud of our team. Employing dedicated specialists in all aspects of search marketing, we’re a team of industry experts, including SEO forum moderators, renowned consultants. Search Engine People has been featured in various media such as Report on Business (ROB) Television, SEORadio, the Globe and Mail, and frequently speaks at various related conferences.
Search Engine People is one of the few SEO companies worldwide with a dedicated research group, with the sole mandate of performing ongoing real time statistical analysis and experimentation to help understand search engine algorithms as they evolve.
THE “SEARCH ENGINE PEOPLE” ADVANTAGE
Working with Search Engine People, your company will experience the following advantages:
- We focus only on the engines that matter most (Google, Yahoo, and MSN) since these engines together account for roughly 90+% of total search engine searches. Concentration on any other engines is a distraction of focus.
- Our services come with the assurance that we employ ONLY ethical and acceptable Search Engine Optimization techniques. Search Engine People optimizes for the long term, and as such does not engage in any questionable or unethical approaches.
- Search Engine People has pioneered a number of extremely advanced SEO strategies and tools. Among these are our “Mutual Fund” approach to optimization and exclusive, in-house developed tools such as LinkSwell™ (deprecated) link management software and AdTracks™ a telephone analytics package.
- Our distinguished client base, a veritable who’s who of Canadian internet, gives Search Engine People insight into advanced optimization that few other companies achieve.
- We have specialized and highly skilled staff focused on each of the functional areas of SEO/SEM
- SEP has over five years experience and 300+ satisfied clients worldwide.
SEARCH ENGINE PEOPLE’S PROCESS AND METHODOLOGY
Search Engine Optimization and Search Marketing is a process of understanding client needs with respect to their web sites, and converting those needs into search engine solutions with quantifiable results. Below, please find a description of the methodology Search Engine People has developed to aid clients in this process.
Needs Analysis
Client goals, objectives and priorities are assessed before we do anything else. Based on this Needs Assessment Session, Search Engine People can begin to begin to devise a solution to accomplish those needs involving SEO, SEM, or a combination of both.
Competitive Assessment
We assess client competitors in terms of their relative strengths and weaknesses, and monitor on an ongoing basis.
Client Assessment
Assess the client’s competitive strengths and weaknesses, and their web site’s strengths and weaknesses to focus on your main differentiators.
Strategy Development
Search Engine People’s experienced SEO experts will devise strategies based on the findings from the Client Needs Analysis, Competitive Assessment, and Client Assessment. In particular, the following strategies will be devised:
- SEO/SEM
- Keyword Strategy
- In-page Strategy
- Off-page Strategy
Implementation
The Technical Recommendations can either be implemented by Search Engine People, or we can provide detailed technical specifications to your web development firm or in-house technical staff. Search Engine People staff are also available to provide support when questions are encountered.
Reporting and Feedback
We understand that Clients need to make decisions based on Feedback. Accordingly, Search Engine People provides Clients with monthly position reports, detailing exactly where in the major search engines they appear for the keywords that matter most. Recognizing that positions in the search results are not the end goal though, we also work with Clients to quantify the impact of various marketing efforts, including search engines, via site statistics software.
