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So you want a career in SEO?

by Jennifer Osborne.

To: My Brother’s, Ex Secretary’s, Fathers, Cousin:

Thank you for applying for a job with us.

I ‘m glad you think this “ SEO Thing” might catch on.  I also appreciate that you can see a lot of reasons why you would benefit from getting a job with us .  As you said in the interview, your company is laying off people, you’re in a dead end industry.  And you would like to expand your knowledge and take on a new challenge.

Makes sense.

But My Brother’s, Ex Secretary’s, Fathers, Cousin, what I think you failed to consider is what can you do for our clients ?

The Reciprocity Link Building Method

by Melanie Nathan.

I know what you may be thinking, and no, this article isn’t all about reciprocal link building. It is however, about a simple technique to get backlinks to your site, by first reciprocating with a helping hand.

As an online business owner, if your content isn’t garnering any interest in your site, then you’re most likely not getting any natural links. And if you’re not getting any natural links (coupled with the fact that you’re probably not actively seeking and obtaining backlinks), then your presence in Google is probably non-existent. Sorry, but them’s the breaks.

TGIF - (:-)

by Marie-Claire Jenkins.

Welcome to another edition of TGIF. I hope that you have all had a wonderful week and that you have taken the time to do some fun stuff out and during work hours. I took part in a drumming workshop and it was a lot of fun. Maybe see if you can organise something like that for the office next week? The weekend is upon us and there are so many fun things to do.  I recommend heading out of the city if you're in one and onto the beaches, mountains, fields, rocks and even the sea. Enjoy your time off and I hope you all look forward to the week ahead.

20 Things You Don't Know About Google

by Ruud Hein.

Count the facts, keep score and rate yourself.

If you know…

0: "Google, you say?"
1-5: you've heard about Google
5-10: you're informed
10-15: you're a practicing SEO by day, running a money-making web empire by night
15-19: you can, and do, say "Googledance" with a straight face
20: … get a life …

The Facts

1. Adwords accounts for 99% Google's annual revenue.

2. Google's advertising revenue in 2008 was $21 billion

3. 1.35% of the US' Adwords advertisers make up 80% of Google US ad revenue

2019 Business Solvency Quiz - 5 Questions To Assess Your Business' Ability to Survive The Word-of-Mouth Revolution

by Jeff Quipp.

Did you get the memo? Business, and marketing, are in the process of changing fundamentally. How prepared are you as a business to survive the next 10 years?

Accept it or not, business is undergoing a grass roots revolution, proportionate in size to the impact of industrialization. In that time, many unprepared businesses went bust, unprepared for the realities of the day. A number however, able to navigate the changing landscape, were able to grow and flourish. This current day WORD-OF MOUTH revolution poses a tremendous risk to all those companies that resist change, and still want to rest on their laurels and the tried and true tactics that have carried them for years!

Taming the flood - with RSS Or Twitter?

by Barry Welford.

Introduction

Although summer is often viewed as a time when things quieten off and newspapers have a hard time filling their pages, you would not know it from checking what has been written recently. People seem to be getting over-whelmed with the sheer volume of inputs they are getting from a wide variety of Internet sources. Part of the reason for this is that usage of the Internet and particularly the mobile web is growing by leaps and bounds.

SEO Astrology: What's Your Sign Baby?

by Helen Overland.

 

Ever wonder about the kind of people make up this crazy mixed-up industry of ours?

We wondered if there was anything to this whole idea of astrology and figured we'd give it a shot to see if your astrological sign has some affect on what kind of Internet Marketer you are. Let's see what we can find out!

 

Aries

Early adopters and fearless leaders, these motivated folk will get your site ranking #1, just not necessarily always for the keywords you wanted. They are also known for being able to stay on top of current issues and understand the business applications of new ideas. They tend to be ambitious, work hard, and are perfectly willing to do what needs to be done to acheive the end goal.

On-Site Evaluation in Action: What, Where and How

by Ann Smarty.

As much as I love SEO tools and extensions, I assume my reviews often lack some practical application. This post is meant to be an actionable checklist aiming to explain what and how to check when doing basic on-page SEO analysis:

1. Check the page HTTP headers:

Make sure the server handles all requests properly - by this you will both achieve better crawl rate and higher rankings.

Tools:

• Web-based tool: Web-Sniffer ;
• FireFox addons: Firebug and Live HTTP headers .

2. Check the page Meta Tags:

Naturally, the main focus is on the title tag and meta description but other tags do matter too:

Don't Blame the Snake Oil Salesman!

by Angie Haggstrom.

Miguel Salcido brought up an interesting point in his comment on my last post about SEO Witchcraft. In it, he mentioned "all the snake oil salesmen out there that have given people a negative connotation towards SEO". I cannot argue there. Not one bit. I've talked to many a client who tell me to write them web copy without 'any of that SEO stuff'. However, I think SEOs need to stop looking at just one cause. They need to look around as well as at themselves before laying blame. I have a lot to say here, so bare with me. I promise that the discussion will be well worth it, or at least I look forward to discussing it….

Pro Sports - To Tweet or Not to Tweet?

by Ron Kunitzky.

There is quite a bit of talk out there regarding pro sports clubs, their star athletes, their management, the sports media and whether or not some, many or any of the people working in the 'pro sports world' should be using Twitter and if so - when?, how often? and for what purpose should they actually use it?, if they should be using it at all……

Welcome! Thanks for visiting!

Subscribe to the full feed

So you want a career in SEO?

by Jennifer Osborne.

To: My Brother’s, Ex Secretary’s, Fathers, Cousin:

Thank you for applying for a job with us.

I ‘m glad you think this “ SEO Thing” might catch on.  I also appreciate that you can see a lot of reasons why you would benefit from getting a job with us .  As you said in the interview, your company is laying off people, you’re in a dead end industry.  And you would like to expand your knowledge and take on a new challenge.

Makes sense.

But My Brother’s, Ex Secretary’s, Fathers, Cousin, what I think you failed to consider is what can you do for our clients ?

The Reciprocity Link Building Method

by Melanie Nathan.

I know what you may be thinking, and no, this article isn’t all about reciprocal link building. It is however, about a simple technique to get backlinks to your site, by first reciprocating with a helping hand.

As an online business owner, if your content isn’t garnering any interest in your site, then you’re most likely not getting any natural links. And if you’re not getting any natural links (coupled with the fact that you’re probably not actively seeking and obtaining backlinks), then your presence in Google is probably non-existent. Sorry, but them’s the breaks.

TGIF - (:-)

by Marie-Claire Jenkins.

Welcome to another edition of TGIF. I hope that you have all had a wonderful week and that you have taken the time to do some fun stuff out and during work hours. I took part in a drumming workshop and it was a lot of fun. Maybe see if you can organise something like that for the office next week? The weekend is upon us and there are so many fun things to do.  I recommend heading out of the city if you're in one and onto the beaches, mountains, fields, rocks and even the sea. Enjoy your time off and I hope you all look forward to the week ahead.

20 Things You Don't Know About Google

by Ruud Hein.

Count the facts, keep score and rate yourself.

If you know…

0: "Google, you say?"
1-5: you've heard about Google
5-10: you're informed
10-15: you're a practicing SEO by day, running a money-making web empire by night
15-19: you can, and do, say "Googledance" with a straight face
20: … get a life …

The Facts

1. Adwords accounts for 99% Google's annual revenue.

2. Google's advertising revenue in 2008 was $21 billion

3. 1.35% of the US' Adwords advertisers make up 80% of Google US ad revenue

2019 Business Solvency Quiz - 5 Questions To Assess Your Business' Ability to Survive The Word-of-Mouth Revolution

by Jeff Quipp.

Did you get the memo? Business, and marketing, are in the process of changing fundamentally. How prepared are you as a business to survive the next 10 years?

Accept it or not, business is undergoing a grass roots revolution, proportionate in size to the impact of industrialization. In that time, many unprepared businesses went bust, unprepared for the realities of the day. A number however, able to navigate the changing landscape, were able to grow and flourish. This current day WORD-OF MOUTH revolution poses a tremendous risk to all those companies that resist change, and still want to rest on their laurels and the tried and true tactics that have carried them for years!

Taming the flood - with RSS Or Twitter?

by Barry Welford.

Introduction

Although summer is often viewed as a time when things quieten off and newspapers have a hard time filling their pages, you would not know it from checking what has been written recently. People seem to be getting over-whelmed with the sheer volume of inputs they are getting from a wide variety of Internet sources. Part of the reason for this is that usage of the Internet and particularly the mobile web is growing by leaps and bounds.

SEO Astrology: What's Your Sign Baby?

by Helen Overland.

 

Ever wonder about the kind of people make up this crazy mixed-up industry of ours?

We wondered if there was anything to this whole idea of astrology and figured we'd give it a shot to see if your astrological sign has some affect on what kind of Internet Marketer you are. Let's see what we can find out!

 

Aries

Early adopters and fearless leaders, these motivated folk will get your site ranking #1, just not necessarily always for the keywords you wanted. They are also known for being able to stay on top of current issues and understand the business applications of new ideas. They tend to be ambitious, work hard, and are perfectly willing to do what needs to be done to acheive the end goal.

On-Site Evaluation in Action: What, Where and How

by Ann Smarty.

As much as I love SEO tools and extensions, I assume my reviews often lack some practical application. This post is meant to be an actionable checklist aiming to explain what and how to check when doing basic on-page SEO analysis:

1. Check the page HTTP headers:

Make sure the server handles all requests properly - by this you will both achieve better crawl rate and higher rankings.

Tools:

• Web-based tool: Web-Sniffer ;
• FireFox addons: Firebug and Live HTTP headers .

2. Check the page Meta Tags:

Naturally, the main focus is on the title tag and meta description but other tags do matter too:

Don't Blame the Snake Oil Salesman!

by Angie Haggstrom.

Miguel Salcido brought up an interesting point in his comment on my last post about SEO Witchcraft. In it, he mentioned "all the snake oil salesmen out there that have given people a negative connotation towards SEO". I cannot argue there. Not one bit. I've talked to many a client who tell me to write them web copy without 'any of that SEO stuff'. However, I think SEOs need to stop looking at just one cause. They need to look around as well as at themselves before laying blame. I have a lot to say here, so bare with me. I promise that the discussion will be well worth it, or at least I look forward to discussing it….

Pro Sports - To Tweet or Not to Tweet?

by Ron Kunitzky.

There is quite a bit of talk out there regarding pro sports clubs, their star athletes, their management, the sports media and whether or not some, many or any of the people working in the 'pro sports world' should be using Twitter and if so - when?, how often? and for what purpose should they actually use it?, if they should be using it at all……