10 Things We Didn't Know A Week Ago [Week 06]

by Ruud Hein February 8th, 2013 

1. This Year There Will Be More Mobile Internet Devices Than Human Beings

And those devices suck bandwidth.

"Mobile video already makes up more than half of the data transmitted worldwide, the company says – and by 2017 it will make up two-thirds of it.

[...] smartphones consumed 92% of global mobile data traffic, despite only making up 18% of the handsets in use globally"
The Guardian

All that according to Cisco. By the way, that's the company making the phone on Air Force One that can be hacked so you can listen into it — despite 2 patches (one of which is unlisted…)

"By doing so, Mr. Cui could spy on the phone remotely, turning it into a listening device. Using Google's voice-to-text translation feature, he demonstrated how he could transcribe any call and even search for keywords, like "nuclear" or "missile strike."

"There's no defense against this," Mr. Cui told the audience. "Every single Cisco phone in the world has this vulnerability.""
New York Times

2. Google Tel Aviv. The Word You're Looking For Is "Awesome"

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Office Snapshots

3. Million Short Is A Search Engine That Let's You Remove Popular Sites So You Can Rediscover The Web

Imagine a search engine that simply removed the top 1 million most popular web sites from its index. What would you discover?
Million Short

4. Died: Inventor Of The Etch A Sketch and the Last Andrews Sister

"Andre Cassagnes, the inventor of the Etch A Sketch toy that generations of children drew on, shook up and started over, has died in France, the toy's maker said. "
AP

etchasketch

"The last surviving member of The Andrews Sisters – the popular singing trio of the 1940s and 1950s – has died in California at the age of 94. [...]

The Andrews Sisters sold more than 75 million records [...]

They also appeared in 16 films, including alongside Bud Abbott and Lou Costello in Buck Privates and with Bob Hope and Bing Crosby in Road to Rio."
BBC

5. Mitt Romney's A/B Testing Shows Words On One Button, Affect The Other

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Overall they found that color did not have a definitive impact, but the word "Contribute" did show a statistically significant improvement of 10% — Optimizely

6. Kellogg Has Automated Buying 50% Of Its Digital Ads

"The majority of the firm's paid-for digital ads are now traded via this route, and Kellogg works directly with demand-side providers (DSPs)"

They're also looking at different metrics for success:

"For us, clicks aren't indicative of success," said Arnold. "We're actively trying to figure out what other real-time signals we can find that show that our message has broken through. Things like dwell-time, and viewability are some."
Warc

7. Company Tasked With Tracking 6 Strikes Anti-piracy Asks Google To Remove HBO From Index

Automated DMCS takedown notices aren't' what they're cranked up to be. This company policing the web on behalf of HBO actually asks Google to remove HBO shopping links from the search results…

"It is worth noting that the DMCA notice in question was sent by DtectNet. This is the anti-piracy division of MarkMonitor, the same company that is also responsible for tracking down BitTorrent pirates as part of the upcoming six-strikes anti-piracy scheme."
Torrent Freak

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8. Women In Paris Now Legally Allowed To Wear Trousers

"The by-law appears to have been introduced because French revolutionary women started to take "liberty" too seriously and demand the right to perform men's jobs and wear men's clothes.  The law was last applied in the 1930s when the French Olympic committee stripped the French athlete Violette Morris of her medals because she insisted on wearing trousers."
The Independent

9. US Regulates Cyber Warfare; Gives President Obama Power For Pre-emptive Strikes

"One senior American official said that officials quickly determined that the cyberweapons were so powerful that – like nuclear weapons – they should be unleashed only on the direct orders of the commander in chief. "
New York Times

10. GIF Images Out Of Use By The End Of This Decade

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The glorious GIF is, as of this week, less popular an image file format than the humbler PNG. According to Web Technology Surveys — as reported earlier today by Buzzfeed — the PNG form is now used on 62.4 percent of all websites. The GIF format, on the other hand, is used by … 62.3 percent.

This image is titled, tellingly, "gif.png." (W3Techs via Buzzfeed, via The Atlantic)

Ruud Hein

My paid passion at Search Engine People sees me applying my passions and knowledge to a wide array of problems, ones I usually experience as challenges. People who know me know I love coffee.

Ruud Hein

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