10 Things We Didn't Know A Week Ago [Week 07]

by Ruud Hein February 15th, 2013 

1. Godaddy's Ad Campaigns The Brainchild Of A Woman[tweetthis id=1]Those Godaddy Ad Campaigns? The Brainchild Of A Woman[/tweetthis]

[...] the person behind all these testosterone-laced campaigns is a woman: Barb Rechterman, GoDaddy's longtime senior executive VP and chief marketing officer

[...] I feel like a lot of people would be surprised to learn that it's a woman in charge of GoDaddy's advertising strategy. Should   they be surprised by that?

You know, many people are, so should they be? I don't know. But many people are. The point of the spots is to make sure that we get our message heard and talked about, so that we can expand the brand and expose people to what we do.
Forbes

The funny thing is that we all assumed it had to be a man. Funnier: us being surprised it's a woman is itself sexist. This sexist stuff is harder than you think, right?

2. Multinational Security Firm Makes Software To Track & Predict Where You Go[tweetthis id=2]Multinational security software tracks & predicts where you are[/tweetthis]


A multinational security firm has secretly developed software capable of tracking people's movements and predicting future behavior by mining data from social networking websites.[...] But the Massachusetts-based company has acknowledged the technology was shared with US government and industry as part of a joint research and development effort, in 2010, to help build a national security system capable of analyzing "trillions of entities" from cyberspace.
The Guardian

3. Facebook Sued For Documented Patent Breach Over "Like" Button[tweetthis id=3]Facebook sued over 1998 Like button patent[/tweetthis]

I'm not sure they're going to like this.

Mr Van Der Meer was granted the patents in 1998, five years before Facebook first appeared.

Surfbook was a social diary that let people share information with friends and family and approve some data using a "like" button, according to legal papers filed by Fish and Richardson.

The papers also say Facebook is aware of the patents as it has cited them in its own applications to patent some social networking technologies.
BBC

4. Blogs More Influential In Purchase Decisions Than Social Networks[tweetthis id=4]Blogs More Influential In Purchase Decisions Than Any Social Network[/tweetthis]

Cue the influx of blog guru's.

technorati20132
Here we can see that blogs are very influential with 31.1%, even above Facebook which has 30.8%. This shows a clear disconnect between where the money is going, and what is actually most influential for users. With the extreme emphasis placed by the media on social networks, companies have been pouring cash into a pile that is dubious at best when it comes to ROI.
Dendory.net

5. Homeless Find Help, Home, Money Via Twitter[tweetthis id=5]Homeless Find Help, Home, Money Via Twitter[/tweetthis]

[...] after one month tweeting from the Homeless In Melbourne Twitter account the men, with their two cats in tow, had navigated crisis centers, raised the bond money for a two-bedroom unit in Reservoir, and furnished it with contributions from strangers.
Sydney Morning Herald

6. Facebook Optimization Through Stupid, Fake Photos[tweetthis id=6]Facebook Optimization Through Stupid, Fake Photos[/tweetthis]

dirty-edgerank-optimization

What's the use of tricking people into commenting on photos, especially when they'll realize right away that they've been made to look like a fool? Well, because there's money in it, of course.

This is a pretty transparent scam to beat Facebook's EdgeRank system – the algorithm that Facebook uses to determine what articles should be displayed in a user's News Feed. When someone comments on a picture it makes it more likely that the picture will show up in their friends' News Feeds, so it's an easy way for a Page to gain more exposure very quickly.

Once these Pages have built up hundreds of thousands of "Likes" using the scam, they usually do one of two things. They either start punting things they want to sell, or they sell the Page itself to a business that changes some of the details and uses it as their instantly enormously popular brand Page.
Elezea

7. The End Of Absolute Poverty Is Near[tweetthis id=7]The End Of Absolute Poverty Is Near[/tweetthis]

A new report by a World Bank economist projects that another billion people can be raised out of absolute poverty over the next 12 to 17 years – in effect almost wiping out absolute poverty by 2030.
The Globe and Mail

Absolute poverty is $1.25/day.

8. Printed & Donated: 3D Printable Robot Hand For 5 Year Old Kid[tweetthis id=8]Printable Robot Hand For 5 Year Old Kid[/tweetthis]

Image(17)

Ivan Owen in Bellingham, Washington and Richard Van As in South Africa-have published the design for Robohand, the mechanical hand prosthesis, on MakerBot's Thingiverse site as a digital file that can be used to produce its parts in a 3D printer. They've intentionally made the design public domain in the hopes that others around the world who don't have access to expensive commercial prosthetics (which can cost tens of thousands of dollars) can benefit from it.

They worked to provide a 5 year old (Liam) with a working hand. Makerbot donated printers to the effort and that allowed for fast iterations.
Next Big Future

9. The Last Time A Pope Resigned, Mass Media Was Called … Mass[tweetthis id=9]When Mass Media Was Literally Mass[/tweetthis]

But in 1415, mass media happened not on a TV but at, well, Mass. "This is the big thing about the Middle Ages," George Ferzoco, a medievalist at the University of Bristol, told me. "We tend to think that they had no such thing as a mass medium. The fact is they did. And that mass medium was the sermon, because everyone would regularly be at one. Priests would not only talk about what people should doing in order to lead a good life, but in some cases, they really did serve as kinds of newspapers. They would announce what was happening, the major news that came in from abroad."

Historian Donald Prudlo echoed that framework: mendicant friars — preachers who brought the gospel to the people by foot, opting out of monastery life — "were sort of the mass media of the age. If you take the Internet and Twitter and television and radio, they were it. These were the men who traveled all around Europe.
The Atlantic

10. Any Purchase On Google Play Gives Out Your Name, Address, And Email[tweetthis id=10]Any Purchase On Google Play Gives Out Your Name, Address, And Email[/tweetthis]

Every time you purchase an app on Google Play, your name, address and email is passed on to the developer, it has been revealed.

The "flaw" – which appears to be by design – was discovered by Sydney app developer, Dan Nolan who told news.com.au that he was uncomfortable being the custodian of this information and that there was no reason for any developer to have this information at their finger tips.
Sydney Morning Herald

Ruud Hein

My paid passion at Search Engine People sees me applying my passions and knowledge to a wide array of problems, ones I usually experience as challenges. People who know me know I love coffee.

Ruud Hein

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6 Responses to “10 Things We Didn't Know A Week Ago [Week 07]”

  1. Chelsea says:

    Hey, I might be missing it, but what's the publish date for this post?

    -Chelsea

  2. Eddie Gear says:

    Wow,some interesting news there Ruud. I've read about most of them, but a few are new and interesting like the "Multinational Security Firm Makes Software To Track & Predict Where You Go". Thanks for sharing it with your readers.

    • Ruud Hein says:

      That one is impressive, isn't it? Thanks for the comment, Eddie. Love to hear back from people — and if you ever have a 10 Things tip, you know where to find me on Google+ or Twitter!

  3. I had been wondering why all those stupid fake photos were going around on facebook and what's funny is that most of the comments will say something like "I keep posting but nothing happens". I always leave a comment telling them what is going on and that I am reporting them and then I report them. It really saddens me when they have photos of kids dying from things like cancer. Makes me mad.

    • Ruud Hein says:

      The original poster had a good tip too, Rosa. He wrote: "So what can we do about these scams? Well, for one, obviously don’t comment on it. But I also recommend clicking on the little arrow on the right and hiding the post. That will tell EdgeRank that the person who commented on the photo is not worth paying attention to, so in time you’ll see less and less of those kinds of posts."