"It turns out that Facebook has been internally allowing a select number of marketers to see their fans' other affinities, such as their favorite brands, bands or TV shows, according to sources with knowledge of the tool. This new brand affinity tool would theoretically enable a company like Macys see the most popular TV shows among its Facebook fans"which could inform media planning."
2. The truth about periods goes viral. In answer to a comment, which received 80.000+ likes, on their brand page stating that women in their periods aren't as happy as commercials have us believe, Bodyform hits it out of the park with this video response:
"Googling the answer to a question has become accepted social behavior, but "it's still somewhat awkward when you see that at a dinner party," said Amit Singhal, senior vice president in charge of search at Google."
– New York Times
"Facebooks total "impact media value" was estimated at $751 million, with more than half of that total, or $432 million, coming from Twitter. Here's the catch: Impact Media Value, as defined by General Sentiment, counts favorable and unfavorable mentions as equal in value on the 'all news is good news' theory of publicity."
"He gave the example of a typical launch, where in the last couple of weeks you are bunkered down trying to get everything ready for "the big reveal". Your social media voice tends to go a little quiet because you are not frantically pushing the old branding or products or services.
This, he said, is exactly the opposite of what you need to need to get a big splash in the Facebook news feed. Instead you need to have an "affinity acquisition approach" which builds up to the launch. In order for the big moment to rank well, you need customers and an audience who are already engaging with your Facebook content. That means you need to be teasing it, talking about it, and making it part of a social conversation before the launch happens."
"Today we're introducing a tool that enables you to dis a vowel contained in any links to your site. If you've been notified of an excessive use of vowels in your backlink profile creating "unnatural vowels" pointing to your site, this tool can help you address the issue. If you haven't gotten this notification, this tool generally isn't something you need to worry about.
You'll find a video about the tool and instructions on how to use it below."
"The first place you can find the keywords triggering your product listing ads is in the AdWords UI (managing your campaign on the web). [...] The second way you can find the queries triggering your product listing ads is to access your AdWords reporting in Google Analytics. [...]
…but theres a quicker way to drill into this data. You can use custom reporting in Google Analytics to create a new report that enables you to drill into campaign, ad group, raw search query, and then landing page by query. Sounds awesome, right? Well, Ive built that report and provided a link to it"
– Internet Marketing Driver
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PS: If you liked this post, you might also enjoy 3:1"The Ratio Of PR Professionals vs. Journalists #stats
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