One of the biggest questions we’ve been curious about when it comes to Canadian retailers is whether or not their location in Canada is off-putting for potential American customers. Does the fact that a website promotes itself as “Canadian” or [...]
You've probably seen a story like this before. You win a new client. They've got an extensive network of stores. They've got a good level of consumer awareness. They've been in business, and online, for over 10 years (hello [...]
Each stage of a marketing plan has many levels of complexity. As with any endeavor, the plan is often the simplest description of intent. Even when areas of complexity are highlighted, actually putting the plan into action is [...]
What we're looking for is to also answer the question "how to see which pages/posts receive the most traffic". A little bit like finding popular landing pages.
E.g.: you have a site with 1000 pages that link liberally [...]
Stories are at the heart of every brand, which is why effective storytelling is crucial for engaging target audiences. Even beyond engagement, it is the most effective way to earn your prospects' trust, and by extension, their business. [...]