One thing that I used to always recommend was PPC above Media Buys. Not only could you get a great return, but it was so easy to set up and get live. Unfortunately since the market is saturated with competitors, those nice CPAs get worse and worse each year and sometimes become unprofitable. So where can you turn for relevant and instant traffic? I started taking my clients, especially start ups to doing media buys instead.

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For someone who knows how SEO works, we tend to work in the right order- keyword research then content. In a perfect world, every job that we get would be in the right order. Unfortunately, the role of an SEO typically involves reverse engineering the content on a website to ensure that what the webmaster wants to rank for will (hopefully) get ranked.

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Pinterest is growing really, really fast. As with all things that generate a lot of traffic and lot of sharing it's become a focal point for SEOs looking to distribute content to wide audiences and build links. The first, most fundamental question here is: can you actually build links using Pinterest?

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It serves local business owners well to remember that it's better to have a compass to guide the way rather than have a map that's set in stone

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Even if you're not a Google Analytics pro, you can set up a dashboard that lets you check in on site health, so you can make sure you're on track for success. Here are some tips for setting up dashboards and configuring reports in Google Analytics.

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Social media has become a major part of an online strategy or marketing. Where the industry was once dominated by advertisements and databases, now there is a new means of sharing content via Twitter, Facebook, Google+, LinkedIn, Pintrest and others. With this change has come the ability for anyone to reach viral status with the [...]

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Moving beyond their recent fascination with pandas and penguins (can "project platypus" be far away?), the "do no evil" crew is at it again. This time around, team Google will be releasing an update to their keyword matching behavior, adding a "near match" element to that algorithm which should aid marketers in increasing exposure for [...]

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While I have yet to wear the captain's hat in my videos, I have found comfortable ways to convey information to help my clients and target audience.

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What is branding? How is it different from advertising? And can any sized company do branding or is it only for large companies?

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Competition online is steep. To become (or remain) competitive it simply isn't enough to try and see what works. Maximizing the effects of your efforts requires reasoned planning and execution. That goes for guest blogging, too. Here's how to take a strategic approach to guest blogging, whether you've been doing it for a while now, [...]

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