Facebook, Twitter, Instagram, YouTube, and LinkedIn have become almost ubiquitous in our daily lives. The effect is so strong that today it is imperative for businesses to have a social presence. Yet, not all are using the true potential of [...]
The larger and older the website you're working on, the harder it becomes to find duplicate content and thin content.
Add external duplication to (too much) internal duplication and your site can be demoted or even completely filtered out in search [...]
"Turn strangers into friends
Turn friends into customers
And then... do the most important job:
Turn your customers into salespeople."
Seth Godin - Flipping The Funnel
This timeless quote is the foundation upon which influencer marketing is built. While a business may enjoy a countless [...]
Here at Search Engine People, we're always curious about how consumer habits differ between Canada and the United States - and how our clients can take advantage of this information. As part of our ongoing study into shoppers' willingness to [...]
How well prepared are you for a technical site audit?
Here are some here are 5 points not to miss.
1. Take Mobile Optimization To The Next Level
Mobile is critical for your business. More than half of the search queries that Google [...]
If you are running an SEO program, you are in for a long haul. Sometimes, it takes from 6 months to a year to see a slight improvement in online visibility attributable to SEO efforts. You do not need [...]
Creating high-quality blog graphics is an integral part to producing a catchy, highly shareable post.
According to media theorist John Berger, in his book Ways of Seeing, "Seeing comes before words." This statement supports the assertion that high-quality [...]
Why should your business consider Apple Maps into it’s digital strategy?
Every business wants to grow and in a nutshell, there are only two ways to increase your business: Increase your share of the pie Increase the [...]