How To Calculate The ROI of Social Media

by Shane Barker January 28th, 2015

Business owners who invest money in maintaining their social media accounts for advertising purposes often ask me how they can calculate their return on investment (ROI). While measuring the ROI of social media can help you determine if a certain campaign was successful or a complete failure, it's a time-consuming task that involves several challenging [...]

Why eCommerce Sites need to be Mobile-Friendly

by Daniel Kosir January 27th, 2015

The way people purchase online is changing. Consumers can turn to review sites and see customer ratings with the click of a button. Vendor and price comparisons are just a Google search away. And with search engines aiming to offer more personalized results, locality is more important than ever. But of the myriad of changes [...]

Why You Need a Content Promotion Budget

by Ann Smarty January 26th, 2015

There's actually no denying the fact that the concept "Build it and they will come" works. But unless content is marketed, it's a wasted effort. Whoever tells you otherwise may be either lying or clueless. We need to promote our content bringing it into the spotlight for it to get noticed and THEN spread naturally. [...]

10 Insights You Can Get From Your Site Analytics

by Steve Walsh January 23rd, 2015

Some years ago, I came across an interesting article about Jonathan Goldman, a PHD in physics who used his data mining skills and expertise of site Analytics to give LinkedIn a remarkable boost in its early days. In the same article the author termed data science to be the sexiest job of 21st century, and [...]

How To Win At Marketing In 2015

by Liz Farquhar January 22nd, 2015

In 2014 brands learned that the same old song and dance just isn't effective anymore if you want a profit-driven marketing strategy. Target Marketing estimated that by 2020, consumers will manage 85 percent of their relationship with a brand without ever interacting with a person. Even more unbelievable for many brands is the fact that [...]

How To Use Quora To Generate Blog Posts

by Andrei Petrik January 21st, 2015

In my previous post I wrote about How LinkedIn Convinced Powerful Influencers to Create Content. I was curious about LinkedIn's Influencer Program, more specifically I wanted to know how they managed to get so many influencers to write on their platform. Since I'm not a LinkedIn insider or have access to a source there, I [...]

How to Build Your Brand By Giving It Personality

by Stephen Moyers January 20th, 2015

For better or worse, the cultural phenomenon known as "Kimye" is here to stay. Visit just about any social media or news website, and you'll be bombarded with images and stories of power couple Kim Kardashian and Kanye West. While their popularity is undeniable, critics question their claim to fame. So how do they maintain [...]

Local SEO For Multiple Locations

by Eileen Lonergan January 19th, 2015

If you have a business with offices in different towns, or if you are a service provider who services a geographic range, you want to optimize your website for each specific location. To Begin: Create a page for each area where you are located or your service area. Put the town in the URL and [...]

Testing Blog Elements For Conversion Optimization

by Rita Kreig January 16th, 2015

You're not normal. What I mean is, when it comes to seeing your blog, you don't view it like a normal, everyday reader. Sorry to be the one to break it to you. You know how looking at your significant other day in and day out makes you immune to some of his or her [...]

How To Plan Content For The Year

by Jonny Ross January 15th, 2015

Trying to manage social media campaigns and marketing campaigns while also writing a blog and keeping your website up to date can be stressful. Especially when you have to produce fresh, new content for each platform. But creating great content doesn't need to be a task. Planning your content months in advance is a great [...]