Let's be honest- a lot of successful businesses are boring. Not everyone can be American Apparel, and that can get discouraging to the marketing director who is trying to find ways to promote something that's absolutely mind numbing. But guess what? Crazy, funny and bold digital products can make up for the lack of interest that your particular niche attracts. Let's look at a few.
Videos can be highly marketable digital content, and they don't have to be complicated.
This video went viral a few weeks ago. I don't like Benny Hill, and I hate raves, but when you combine the two together something magical happens. A video like that is simple to make, and can be done with a little ingenuity and some mild Internet trolling.
There are lots of great editing programs that are easy to use, and most have free trials. If you're not planning on producing a feature film, Camtasia great for short videos and nearly anyone can learn how to use it in just a few minutes. Another tool to consider is called GoAnimate, where users can easy create high quality animated videos.
GIF's are amazing. They can tell a whole story in half a second, and they are usually hilarious. If you create a funny GIF, there's a ton of websites you can syndicate it to in order to drive traffic to your campaign, but GIF's don't have to be funny.
Take this gif from Free People last year. It's not funny, but its beautiful and artfully done and proves that a well-crafted marketing GIF doesn't have to be funny in order to succeed.
Making GIFs is easy and you don't need a program like Photoshop to do it. There are a couple of websites like MakeaGif and IMGFlip that will produce high quality, free GIFs for you if you're new to the game. There is also an app called GifBrewery, and its awesome. Its $5 (mac users only) and totally worth the investment.
Marketing a not so interesting business is a great excuse to create an infographic.
Infographics are all about sharing complicated information in an aesthetically appealing way, and they market well on websites like Pinterest and StumbleUpon. Just because your company doesn't sell something that has mass appeal doesn't mean the every bit of information surrounding it will put someone to sleep. Find anything that tells a story-it can be the history of your industry, or a how to process that wouldn't normally be interesting, but when laid out in an infographic is actually pretty cool.
If you're feeling adventurous, you could download a trial version of Photoshop and see if you catch on. Either way, infographics can be a great marketing tool for your business.
If you're looking for a more advanced digital product, try your hand at making an app. Apps are a great excuse to learn a little code, and people on the web love testing out newbie apps and giving tips, pointers and praise to anyone bold enough to try their hand at app development. Not to mention, apps have great selling potential and are often made to cross market many different businesses and services.
No matter how vanilla your business is, don't be daunted by the idea of marketing it. Whether you're selling drill bits or dog bowls, an effective digital marketing strategy will help you turn up your brand despite it's lackluster natural appeal.
Karen Neicy works at a boutique digital marketing agency in Wynwood, Miami called Pacific54. She graduated from the University of Central Florida with a bachelor's degree in English Literature and is passionate about writing, philosophy and the Internet. She is easily bribed with puppies, old records and ice cream.