How To Use Google’s Newest Tool For Your Local Business

by Chris Marentis July 11th, 2014 

Google has made life a whole lot easier for local business owners. Google My Business is a unified interface designed specifically for local businesses and large enterprises. It was created to be a user-friendly platform and the quick tutorial below can help almost any business owner get started. A short overview of Google's latest brain child should give you the direction you need to start a new online marketing initiative.

The First Step for Local Small Businesses, Emerging Businesses, and Large Enterprises

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Businesses New to Google – First, you will need a Google account if you do not already have one. Use the Get on Google button instead of the Sign In button if you use your current Google account, and you will be taken directly to Google Maps. Use the search box to find the local business you might not have already claimed to manage on Google. Simply use the arrow marked 1, and move to manage.

Businesses With Existing Google Accounts – The second arrow is for businesses that already have an existing Google account. You can easily create a new Google+ page for business and get started. The storefront and service area options both send users directly to a map of existing Google+ pages for different types of local businesses.

Non-Local Businesses – Google My Business can also be a highly effective marketing tool for businesses that are not local. The third arrow is designated for non-local businesses that want to use the system. The brand option routes users directly to non-local Google+ pages.

Create a New Local Page After Claiming

You do not have to be an internet marketing expert to create a new local page for your business. Simply enter a valid address to create a new claim for your local business. Obviously, you will have to agree to manage all aspects of the account for your business, and a simple verification notice will be sent.

The core of Google My Business is all about a single page that combines numerous metrics and marketing options for Google products. You can have more control over how your business is listed on Google than ever before, and you do not have to invest ample time and resources when getting started.

The Google handbook provides the basics, and Google provides a user-friendly guided tour of Google My Business. You can build a profile page with direction instead of stumbling through a maze on online marketing strategies.

It Is Even Easier for Businesses With Existing Google Pages

If your small business already has existing pages, you can go to your Google+ dashboard. Select a page from the dashboard, and manage the profile. It is easy to get set up, and it is even easier to get started.

How Non-Local Businesses and Large Enterprises Can Benefit

Virtually any business with a Google+ page can use Google My Business as an online marketing platform. Instead of claiming a geographic location, online businesses can claim a brand. The Google handbook is always changing. However, it is increasingly easy for almost all businesses to launch comprehensive internet marketing campaigns on Google.

Chris Marentis

For nearly three decades, Chris Marentis, founder and CEO of Surefire Social, has been responsible for driving innovation and sales growth for large media and e-commerce brands as well as start-ups. Marentis is a frequent speaker at local digital marketing conferences and a contributor to SMB and technology-focused publications.

Surefire Social

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