If you want to grow the audience of your blog or website, you have to keep looking for new opportunities to promote your content. Writing good articles won't get you anywhere if you don't know how to find the right websites or influencers that can popularize your business. The interest for content marketing has grown a lot lately, but this doesn't mean everybody succeeds. In this article, we will show you how you can find the perfect audience to promote your website and how to find the influencers that are willing to share your content on social media.
Find the right websites to promote your website
When it comes to building links, the best way to find new opportunities is to look at your competitors strategy. Whether they are building links to their website by doing guest posts, infographics or other methods, you can use a tool, called Monitor Backlinks to spy every link they earn or build.
The tool is very easy to use, and it requires you to connect your website using your Google Analytics account, and then add the competitors you want to analyze.
After completing the setup process, Monitor Backlinks will start sending you weekly email alerts when your competitors will earn new backlinks. How can you use this to your advantage? Its easy. When you know where your competitors are promoting their website or from where they are getting new links, you can replicate their strategy and build the same links to your website.
Lets say, for example, that I want to see on what websites, Brian Dean from Backlinko.com is being mentioned. From the weekly reports I am getting from Monitor Backlinks, I can see that Brian has gotten a link from Reginald Chan's website.
After a quick look at the article I determine that this is an interview article with SEO experts. If you think that you should now head to the contact us page and request for a link, don't. Instead, try to build a relationship with the owner of the blog. The best way to do this is to follow his posts on social media and engage with him. When he starts to know who you are, you can request to write for his website, or request a product review. This way, you chances of being accepted are much higher. Use the same technique for all your competitors and also check their content marketing campaigns.
You can also use Monitor Backlinks to measure the success of your marketing campaigns and determine when your website earns or loses links.
Finding the right audience on social media
For a successful marketing campaign, you have to combine your content strategy with social media. Your main goal should be brand awareness, and to hear your name over and over again on all social media platforms. To get insights about social media, you can use a tool called, Buzz Sumo.
If you want to determine the influencers that have shared your content, or your competitors content, you will have to copy and paste the URL of the article into Buzz Sumo. I will show you how I can find the most important people that have shared an article that I wrote for KissMetrics a few months ago.
With Buzz Sumo, I can see all the social media shares on Google Plus, Facebook, Linkedin and Twitter. To determine the most influential users that have engaged with my article on Twitter, I can click on view shares.
Buzz Sumo, will now list all the users that have shared my article, and I can sort them by their page authority, followers, retweet ratio, reply ratio and average retweets.
This is a great way to find people that are willing to share your content and that have similar interests with you. Follow the most influential ones and try to build a long term business relationship with them.
You can also use Buzz Sumo to determine the most shared articles on social media for a specific website. For this, add the URL of the website you are trying to analyze.
Review each article, and find what articles are getting the most shares. This is also a great way to find new content ideas for your blog or website.
[Ed.: see also Wayne Barker's excellent Using Buzzsumo for Building Outreach Lists]
Besides your current strategies, make use of the time and money competitors have invested in finding and building good promotion channels. Feed off of those by replicating some of these efforts.