While it was acceptable in years gone by to have a website with poorly written content, this is no longer the case. In order to enjoy successful content marketing, it is imperative that your readers are provided with top-quality content that is able to answer all of their questions.
Provide Content That Is Media Rich As Well As Readable
These days, many people do not have the time to read through lengthy online articles. This is why it is important to provide them with an alternative solution that is able to supply the information they require in a condensed format.
For example, you may still want to provide written content for readers, but you may want to consider adding a short video that contains the main points of the article. In most cases, the content will still be read by those who have watched the video, provided that the video itself has successfully captured their interest.
Supply Appropriate Images
It is a known fact that articles or blog posts that contain images are visited more often than those that don't. However, when using images, it is important to use images that are of a high quality and that are relevant to the content they are being associated with.
As with any content, it is crucial to ensure that you either use your own images or those that you have been granted full permission to use. Failure to do so can result in costly lawsuits, which could spell the end of your website or blog.
Ensure That Content Is Easy To Read
Simplicity is key when it comes to successful content marketing. When doing your content writing ensure your blog posts or entries are easy to scan for important information. One of the easiest ways to do this is to put the most important information from your posts in bullet or numerical format throughout your content. This enables readers to determine what the content is saying without having to read more than what is necessary.
Include Links To Your Social Media Profiles
Most writers find that placing "like," "share," "pin" or "tweet this" buttons at the top and bottom of their content is among the easiest ways to get their work shared across multiple social media sites. This means that the content has the potential to go viral across multiple social media platforms within a very short while.
Even if an article contains all of the abovementioned aspects, it will be of little purpose if the content itself is not of a high quality. Providing readers with content of a consistently high quality is one of the best ways to ensure that they are willing to return to your website.
Maciej (ma-chi) is the SEO Director of a Naples, FL based inbound marketing company, Brandignity, helping small to mid-sized businesses with full service SEO plans, pay per click advertising, blog writing and social media.