Hi! Can I have your phone number?
You wouldnt do this in a bar so why do you see so many websites that ask you to SHARE them, FOLLOW them or LIKE them on their homepage yet later, when youre all warmed up to them, there they arent.
I have empathy for the poor, overworked webmaster who's been told to stick it on the homepage and dont ask questions. After all, consider:
- SHARING of pages has doubled in the past year,
- 75% of consumers have FOLLOWED a brand online,
- Facebook users LIKE 54 brands on average.
But a homepage is really not the right place for it, is it?
I reminded of an anecdote from Paco Underhill, the guy who wrote Why We Buy. Given hes the god of store design, one retailer asked him what message they should put on the doors of their stores. He said, How about
Because, of course, thats what were really looking to do at that stage and, as such, were not as receptive to other messages right then. Same with the homepage. With that in mind here are 16 better places to put your share, follow and like messages.
- On any editorial content on your site
- In the signature of all outgoing company emails
- On the checkout pages of your site
- On Thank You for your order or submission pages
- At the physical checkout counter of your store
- On your on or offline receipts
- A Forced Like Landing Page on Facebook
- Signage outside of your location (What? You dont think Social Media darling Naked Pizza got there by Social Media alone do you?)
- On your packaging
- Signage anywhere they have to line-up for you (checkout line, pumps, reservation)
- Concluding slides of presentations
- Printed collateral material like brochures
- Business cards
- Trade Show booths
- Training material
Hope this helps.
Double-dog dare you to come up with some more to add to this list.
Bob Nunn is an Internet Marketing Consultant in Toronto and the founder of BrandMechanics. Bob has a successful track record of helping companies fine-tune their online marketing and getting their brands revved up. He has won over 40 marketing awards for his work in advertising, new media, email and more for clients such as Yellow Pages Group ‘The Find Engine’, Blockbuster ‘Guaranteed To Be There’, FutureShop ‘You’ll like what the future has in store.’ and 3M ‘Innovation’ among others.