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4 Ways to Increase Sales Using Yahoo Answers?
by Jeff Quipp.If you haven’t heard of Yahoo Answers before, perhaps its time to familiarize yourself, as there are 4 means of using it to increase your company’s sales. The concept is that people with questions pose them, and numerous other “do gooders” (and those with more obvious commercial motives) post answers to these questions. The “Asker” then evaluates the answers, and the one with the best answer is awarded points and status. No more 10 million results as found with search engine result sets, just a finite number of answers using the human logic algorithm (which is still superior to search algorithms by the way).
Top 5 SEO Skills Identified As Most Important
by The Guy.The rankings for the following 5 skills come courtesy of the SearchNewz.com’s Reader’s Choice Search Marketing Resources.
They are, in order.
1. Copywriting (28%) - While this shouldn’t come as a surprise to anyone, what is suprising is how little value can sometimes be placed on it by both SEO firms, and clients. If you’re sourcing an SEO vendor, ask them if they have a copywriter on staff. If the answer is no, move on.
Google’s Incomplete Web History
by Sasha.Trying out Google’s Web History I see value in instant recall of things you’ve seen but forgot about. Searching your own history, that is.
I already showed how you can have your own web history without Google. Today I found out that I might actually prefer that technique versus Google’s — and privacy has nothing to do with it.
I was reading the extremely interesting New York Times article Genes Take Charge, and Diets Fall by the Wayside. Later today I mentioned that article to a friend who asked for the URL. Oh, what a beautiful moment to experiment with the usefulness of Google’s Web History!
10 Search Marketing Things That Keep Me Up Nights
by The Guy.1. Is it just me, or does SEOmoz sound like a baseball team? Ladies and gentlemen, the Seattle Seomoz!
2. What exactly did that guy mean when he told me to go Fark myself?
3. If you were ardent and serious about the AACS key debacle, does that make you a grave Digger?
4. Are the kids at Google searchengineers?
5. Is Flickr just a flash in the pan?
6. Is SEORoundtable something that happens nightly?
7. Microhoo?
8. If genius is one percent inspiration, ninety-nine percent perspiration does that explain PageRank?
9. Askhoo?
10. If I don’t have a Purple Cow is it okay if I have a brown one?
Net Neutrality
by The Guy.So what is Net Neutrality?
According to Google’s definition (Which I found easier to understand than Wikipedia’s):
Network neutrality is the principle that Internet users should be in control of what content they view and what applications they use on the Internet. The Internet has operated according to this neutrality principle since its earliest days. Indeed, it is this neutrality that has allowed many companies to launch, grow and innovate. Fundamentally, net neutrality is about equal access to the Internet. In our view, the broadband carriers should not be permitted to use their market power to discriminate against competing applications or content. Just as telephone companies are not permitted to tell consumers who they can call or what they can say, broadband carriers should not be allowed to use their market power to control activity online. Today, the neutrality of the Internet is at stake as the broadband carriers want Congress’s permission to determine what content gets to you first and fastest. Put simply, this would fundamentally alter the openness of the Internet.
Google Adwords Editor Version 3.5 is Released
by Dora Gedeon.The new version is out. The following is a list of what they’ve improved on.
- You Can View Image Ads
- Drag & Drop: Mouse Friendly organization by dragging objects to their desired location.
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Region & City Targeting: Finally! An expanded version of GEO targeting that allows you to target cities and Regions. The previous version only allowed country targets. Here’s a screenshot;
- Other Miscellaneous Changes: Keyboard Shortcuts, Delete Multiple Tools, & Add Draft Campaigns via Tab Tool Bars.
Enable Web History Without Google
by Sasha.The majority of people don’t trust search engines when it comes to keeping their search behavior private.
Yet having access to your complete history is useful at times. You just know you recently read that good quote but where is it? You just can’t seem to replicate the search for it.
For those of us who would wish to have the luxury of a complete web history but would like to keep Google in the dark here’s a setup that works.
What you need
The Yahoo/MSN Merger
by The Guy.What I like most about the possible Yahoo/MSN merger is that it will raise the profile of Ask.com which, to my mind has possibly the best interface of them all.
Saw the new Google search results page design and decidely do not like it. It seems forced and is redundant in ways.
Haven’t seen it? Google Blogoscoped has it covered.
Have a good one.
~The (SEP) Guy
Merging & Moving
by Ruud Hein.Will it finally happen this time? Will Yahoo and Microsoft merge? Combined they would be able to own at least a third of all Internet searches. They would have 600 million users. They would own one of the largest content networks. They would be the world’s largest webmail provider. They would own the world’s most used online bookmarking tools. And of course they would have a set of toolbars which already does most of the things Ruud one day expects in Google’s.
The future of the Google Toolbar
by Sasha.With the Google toolbar being given new life by Google promoting it for the purpose of tracking your web history, I fully expect the toolbar to start taking a more prominent place.
Popularity is now expressed in PageRank only. Soon when visiting a site you’ll be able to see how many people bookmarked it on Google Bookmarks and how many subscribers Google Reader has for the site’s feed. They would shoot themselves in the foot if they would start to report on how many visitors that site has had in the last X days/months…
Google Highlighter currently highlights search terms. Look for integration with Google Notebooks: highlight and annotate any web page.
