FEATURED CLIENTS
CERTIFICATIONS
Welcome! Thanks for visiting!
Subscribe to the full feed
Google Conversion Tracking Cookie
by Sasha.I ran into an interesting situation recently and I thought I would share the findings with our readers & clients.The issue is regarding the Google Conversion Tracking Cookie. How it tracks conversions, how long the cookie stays and where the conversions get attributed.
Since this is information is freely available on the web, these are not new findings per say, but more of a log of how exactly the process works.
Majority doesn’t trust search engines
by Ruud Hein.BigMouthMedia did an interesting survey in the UK asking “do you trust search engines to keep your search behavior private?“.
The answer is simply: no.
38% feel sure Google will keep their records private. Interestingly enough Yahoo and MSN are trusted even less: 26% and 23% respectively feel confident those engines will respect their privacy.
Unknown but not private
The survey seems to reflect fear of the unknown more than anything else. It seems as if there is something new, possibly scary, under the sun.
Online Advertising Passes $1B Canadian Redux
by The Guy.After yesterday’s post, my boss a friend and I had a discussion about what it all meant.
His take is that while the IAB is predicting significant slowing in online advertising in the coming year, this is just a pause so everyone can take a moment to stop and catch their collective online advertising breath.
It plays out like this, states he: The mindshare for Internet usage is give or take 25% of time and as such, the online advertising budget should be approximately 25% of the total advertising/marketing mix, not the scant 8% it currently is.
Personalization no SEO problem
by Ruud Hein.Wherever you turn it seems that personalization in regard to search engine optimization is discussed at a tone of voice as if the End Of The World is nigh here.
Personalization will change search engine results. You will see this, I will see that. No more ranking #1 for term X no matter who and where you are.
So? If there is anything to report here it is that search engines are working hard to give us organically what we normally could only get with paid search: targeting.
