If there’s one thing we cannot get enough of in SEO it is links. We need to have them, need to get them, need to keep them. It was link exchange first, directory building later on and right now the drum beats “social media”. Social media is it.

And that’s true, more or less. Social media is the equivalent of real-world store’s word of mouth. Thing is, you can’t have word of mouth without something to talk about. Word of mouth, social media, is the vehicle, the means; it’s not the ultimate end goal.

In what should really come as a suprise to no one, Terry Semel resigned as CEO of Yahoo! to be replaced in the interim by Jerry Yang, one of the site co-founders.

Susan Decker will become company president and most have their eyes on her with, frankly, great expectations.

While I myself have never run a multi-billion dollar corporation, it strikes me that putting a new driver behind the wheel doesn’t automatically mean you have a new car, or a new race for that matter.

What can Yahoo do?

(english version) Eyeka est une entreprise toute jeune ( d衵t avril 2007) lance par l’entrepreneur Gille Babinet. Ce dernier a crꧠMusiWave, une plateforme mobile de livraison de musique vendue par OpenWave.

La mobilit矤emeure l’outil du futur pour Gille et c’est dans cette optique qu’il a crꧠEyeka. Le but de Eyeka est de prendre des photos et vid讳 et donner �on cr蠴eur une plateforme et une chance de vendre et distribuer ce contenu (覡lement) aux t譩phones cellulaires (ou mobiles, si vous pr觩rez).

Le site que vous voyez lorsque vous visitez Eyeka n’est en fait qu’une partie de son infrastructure. C’est la partie o�s cr褲 votre profil d’utilisateur, t譩verser votre contenu, et le changer cela est n袥ssaire. Les autres composantes vous permettent consiste en mobilit矡ccessible via WAP et le client JAVA.

Le site est assez joli et est accessible en fran栩s et en anglais. Les liens de la langue d’utilisation sont uniques mais ne servent qu’�hanger d’une langue �’autre sur le site. De cette mani籥, les liens de n’importe quelle partie du site nous am筥nt toujours au m鬥 endroit, i.e., �a partie correspondante dans l’autre langue. Parfait pour l’utilisateur, qui sera plus facilement servi dans sa propre langue (ou la langue de son choix) et une d袩sion SEO solide avec tous les liens pointant dans la m鬥 direction (URL).

La pr貥ntation Flash du site Eyeka est aussi tr籠bien faite.

La qualit知st un facteur important chez Eyeka et demeure 諥v裮 Il y a deux 谵ipes attach褳 au contr󫣠de la qualit笠Une 谵ipe s’occupe principalement des pourriels. Les contenus ill覡ux ou violant les termes d’utilisation de service sont 諩min豮 Les contrevenants r訴象nt cette erreur sont bannis.

Une autre 谵ipe s’occupe plus sp袩fiquement du contr󫣠de la qualit矤u contenu. Ils combinent ce contenu en canaux. Ces canaux ou contenu individuels, sont syndiqu豠�es partenaires en m裩as traditionnels et nouveaux. Eyeka, comme ils le disent eux-m鬥s, se targuent d’obtenir un revenu au prix du march矰our le contenu distribu笠

Finalement, la page de l’utilisateur peut aussi 鳲e utilis裠par l’utilisateur lui-m鬥 pour participer aux requ鳥s de syndication.

Tout �ait conforme la vague Web 2.0, tout contenu peut 鳲e r赩s窠not知t comment笠

Le point faible de Eyeka est que �oins de se creuser la t鳥 et d’essayer de comprendre, il n’est pas clair au d诡rt ce qu’est la mission de ce site. En cons谵ence, il n’est pas toujours 赩dent pour tous ce qu’est la diff豥nce entre ce site et YouTube ou bien Flickr.

Quand on pense SEM, Eyeka peut 鳲e le bon choix pour les sites classieux, traditionnels, 袬ectiques.

(english version) M鬥 si “Ton tuyau” est une traduction litt象le de “You Tube”, TonTuyau.com

n’est pas une copie tant que cela de YouTube.com.

La premi籥 diff豥nce, 赩dente, est que le site est francophone. Et pas fran栩s juste pour les fran栩s : « Si c’est pas Qu裩cois, On le veut PAS !», peut-on lire comme slogan sur le site.

Mais mis �art ceci, quelques autres diff豥nces sont �oter.

Par exemple, les vid讳 doivent 鳲e approuv豠avant d’鳲e propos豠au public.

I’ve been watching with great curiousity the, ummm, tension between Google and ebay with great interest.

Who hasn’t?

To wit: Ebay holds annual ebay live convention, Google announces competing party with the unstated goal of having ebay/Paypal users force inclusion of Google Checkout.

Ebay gets, oh, what’s the word? PISSED Mildly annoyed. Ebay cancels all paid advertising on Google. How much? In excess of $100 Million annually or about 1% of Google income. Um, ouch.

But here’s where it gets interesting.

Week 3 of the contest picked up a little, with 4 new entries. Voting has been very brisk. We’ve even seen forum postings talking about how to game our contest system … we are mostly SEO’s btw. Suffice to say … how could this be an SEO contest without our using an ‘algorithm’. Let me say this. The winner will not necessarily be the site with the ‘Highest Average Score’ as shown on the “Highest Rated” page, although this will be a factor. The number of votes will also be considered, as well, the voting patterns will be analyzed for inconsistencies. We also have opted not to show the real scoring since it makes the system easier to game (especially knowing who you all are) … oooooooh does that sound alot like Google. We don’t quite have 200 variables, but definitely more than 5. Matt … I can sympathize with you to some extent. We want the best lyrics possible to win.

Apologies for the long delay getting the week 2 wrap up out, and even week 3 for that matter. Between attending SMX in Seattle, sponsoring and attending SES in Toronto, and trying to operate a business, I got really busy somewhere along the line. Imagine that.

In any case, enough about me. Back to the contest. To be honest, week 2 was very slow. Lots of voting, but very few submissions. The 2 submissions received were:

1) ‘We Are the Champions’ - Parody of the Queen Song by Angele

2) ‘Hello I’ll Link You’ - A Doors ‘Hello I Love You’ Parody by Umb

(version fran栩se) Eyeka is a young (April 2007) French startup by proven entrepreneur Gille Babinet. Gille created MusiWave, a mobile music delivery platform sold to OpenWave. 

Mobility remains the future for Gille and he created Eyeka. Eyeka’s goal is to take photos and video’s and give the creator a platform and a chance to sell and distribute and deliver that content (also) to mobile phones.

The site you see when you visit Eyeka is but one part of Eyeka’s infrastructure. It’s the part where you create your user profile, upload your content, edit it if needed. The other parts consist of mobile access via WAP and a Java client.

We’re off to Search Engine Strategies Toronto to set up the booth today because we’re sponsoring it. (The conference, not the booth.)

For those of you in Toronto, we hope to see you there.

For those of you visiting Toronto, we hope to see you there.

There look to be some interesting panel sessions not the least of which include the opening panel with Andrew Goodman and Chris Sherman, and Seth Godin’s keynote.

Eric Ward will be there. As will Mitch Joel, Adam Lasnik and Jake Baillie.

(version fran栩se)  Although “Ton Tuyau” is the literal translation of “You Tube”, TonToyau.com isn’t a one-on-one copy of YouTube.com.

An obvious difference is of course that TonTouyau is in french. And not french for the French: “If it isn’t Quebecer, we DON’T want it”, reads the site’s slogan.

But that aside, some other differences really stand out.

Videos are approved before going live.

Uploading a video not appropriate to TonTuyau’s mission, sharing Quebec video, is useless.

Second, there is no video sharing as such… If you find Louis-Jose’s “yo man” sketch funny, forward the URL to your friends because there is no embedding provided.