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Suing Social Media

by Tom Tsinas.

Google Sees What You Hide in Images

by Jeff Quipp.

An image can comfortably replace text we rather not expose directly to Google.

If a review requires disclosure and you want to avoid the Wrath of Google, maybe putting “sponsored review” in an image is so much smarter.

Or not.

Google & Image Spam

01:22: “Dreaded image spam. These embedded images not only cost you time, but they hog memory and clock bandwidth. They’re also tough to catch.

But not for us… Optical Character Recognition from Google Book Search helps us block image spam before it gets to you.”

‘Tis The Season

by Jennifer Osborne.

As anyone who hasn’t been living under a rock is well aware, tomorrow is Black Friday, which isn’t nearly as dire it sounds.

“Black Friday” actually refers to the day on the books when the ink turns black (positive).

With that in mind, one can’t help but have visions of cash registers dancing in their head. This, of course, has ramifications for marketers in general, be they online or offline or any mix of the two.

There are tricks of the trade and tips and all sorts of advice that can be proferred up, but call me Scrooge — I ain’t sharing.

Online Press Release Service Comparison – Which is Best?

by Ruud Hein.

What Google (Search) Wants!

by Dev Basu.

Google’s been very very busy lately, devaluing Page Rank, penalizing those who buy and sell paid links, and those who engage in PayPerPost. I think in attempting to justify their actions, we can all surmize that Google is acting in its own best interest … and rightfully so. That said, hostility toward Google seems rampant and growing.

Have You Ever Considered FaceBook Analytics?

by The Guy.

Image Credit: Brett (Broadview)

So you know what Facebook is, and you’ve probably used Google Analytics, but have you ever considered Facebook Analytics? In a world where Facebook is often more popular with users than the ‘all powerful’ (sic) Google, it’s your best best to tune in and capitalize on this social networking giant.

Sphinner’s Crossword Challenge - Friday Fun!

by Dev Basu.

I’ve been playing alot lately with the concept of using fun and humour (Canadian spelling eh) in social marketing and networking. For example:

1) the post earlier this week The (un)Official Sphinn Awards (in conjunction with my good friend Dave from Trail of the Fire Horse Blog … cool name eh? I’m jealous!).

2) We also ran an SEO Lyrics Contest back in the late spring and early summer

3) and created a series of industry cartoons .

Podcasting Top 10 Best Practices:

by Ruud Hein.

Recently a client asked me for some Podcasting Tips.  I was surprised at how little information is out there on Podcasting compared to other forms of internet marketing.  This is surprising given that advertisers are expected to spend will spend more than $400 million on podcasting by 2011 from $80 million in 2006 (eMarketer). Our podcasting clients have found that their Podcasting Series has helped to position them as a leader in their industry.

In any case, being the good Account Manager that I am, I spoke to a few of our marketing and technical specialists, and pulled together this top 10 list of Podcasting Best Practices:

The Power Of One

by Jennifer Osborne.

In 1989 Bryce Courtenay published The Power Of One, a novel I read and was young enough to be able to dismiss as relatively inconsequential, certainly by no means as ineffably good as THE GREATEST NOVEL EVER.

I like to think I’m older now, at least the graying hair informs me of such with daily reminders. Along the way, the power of one has become ever more intriguing. Not because it’s a great novel but because it’s a novel perspective.

The First (un)Official Sphinn Awards - Day 1

by Dev Basu.

Good morning all and welcome to the show. It is that time of year when the buzz is in the air, that familiar cry of ‘meme’ can be heard and the air is electric with excitement and anticipation. Outside the crowds gather, as do the industry celebrities. Just on my way in this morning, I believe I saw Larry and Sergei dressed to the nines (see below), and was able to snap a quick picture on my camera phone.

Image courtesy of ValleyWag