Search Engine People

Welcome! Thanks for visiting!

Subscribe to the full feed

Beyond PageRank; peeling SEO onions

Guest post by thegypsy.

Warning! Reality Check in progress..you will be returned to regular programming shortly.

Ok, so you say you know what PageRank is and how it applies to search optimization, but do you really? One thing is for certain…. A great many SEO’s, site owners and webmasters don’t seem to truly grasp the concept…so lets take a look shall we?

Hi there kiddies, Dave here (aka theGypsy) as the fine folks at Search Engine People have kindly asked to pinch hit this week, hopefully I can keep you edu-tained ;0)

Yahoo! adds video to Flickr - Google to Maps

by Ruud Hein.

It was an interesting week in the business of online video with news coming from both major search engines.

Google announced that you can now embed YouTube videos in business profile pages in Google Maps. Videos are displayed in the “Photos & Videos” tab in the extended listing tab that appears when you click on a listing.

The Google blog points to the following example:

According to Google, Local business owners can “easily” add YouTube videos, although I would argue that some will need help to fully take advantage of the opportunity. Long term though, Google plans a plug and play version accessed directly from the Local Business Center.

How to get your Blog Traffic to Convert in 5 Easy Steps

by Jennifer Osborne.

Your client is thrilled with the new blog. It provides a SEO friendly CMS, it’s Social Media friendly, your client loves the opportunity to participate in the conversation, etc, etc.

but

despite how cool their new blog is…. despite the increase in readers, traffic, comments, etc.

at some point,

your client is ultimately going to turn to you and ask

“What about sales?”

Because unless your client is running a CPM model or is really big into branding, at the end of the day; the only thing that really matters to your client is conversions.

Changing Everything Changes Everything

by Ruud Hein.

The Algorithm is Human is a series of post explaining search engine behaviour from a plain and simple human point of view.

Moving your site to a new server. Moving your site to a new domain name. Changing all content on your site. Changing the whole design of your site.

How will Google react? If it reacts, will it be good or bad? If it’s bad, how bad will it be and for how long will it last?

If you’re a site owner and you face these questions you want answers. Not just any answers; definitive answers.

Friday Funnies: Groogle

by Ruud Hein.

MSN Executives?

source: pcweenies.org

How’s Your Reputation?

by The Guy.

Image courtesy of rapidsharecinema.blogspot.com

According to the ComScore figures, growth in paid-search clicks happens to be slowing down.  Is it because of the economy?  Is it because of the “R” word that is being used in the United States?  Don’t know, but there was still growth in Google.  Certainly it may not have been huge growth like the numbers we are used to being reported, but still almost 3% growth year over year is substantial compared to the losses evidenced by the competitors Yahoo and MSN.  Yahoo paid clicks went down by about 3% year over year and MSN went even further in the wrong direction by a note-worthy 12%.  It all really does make that 3% growth in Google clicks stand out that much more, and lends that much more credibility to their reputation.

Oh, Canada……

by Tom Tsinas.

Andrew Goodman, of Traffick.com and Page Zero Media, and I are if not friends, well, at least peers with a mutual and healthy respect for each other both knowing exactly how long the other has been at this Search (whether paid or otherwise) stuff in this country. Over the years we’ve lunched, coffee’d and conferenced together.

And always, one theme has come up. When and why did Canada miss the boat when it comes to search and the Internet?

Coincidentally, Andrews post of today “When Registering Domains, Think Big”, he states:

Personally, I have a real problem with the .ca.

Authority, Spheres of Influence, and Influence Ripples

by Jeff Quipp.

Now that you’ve forged your Foundation Friends, and are beginning to expand your authority by continuing to write excellent quality blog posts, while securing new friends and fans through the previously mentioned tactics, the concepts ‘Spheres of Influence’ and ‘Influence Ripples’ become tremendously important.

Source: http://darmano.typepad.com/logic_emotion/

Spheres of Influence & Influence Ripples … the Concept:
David Armano introduced the concept of Influence Ripples in 2006. His post Influence Ripples 2.0 shows how numerous bloggers with varied spheres of influence interact. Ultimately, networks become evident.

The concept is this, each person’s authority can be viewed as a circle (see above) on a 2-dimensional grid:

Traditional Media By The Numbers: Yellow Pages

by Ruud Hein.

I have Yellow Pages on Google alert and with the Yellow Pages annual conference titled “YP Industry Pledges Counteroffensive.” last week in Las Vegas, it’s no wonder my inbox was overflowing with stats, figures and opinions on its future.

According to the latest Industry Usage Study from the Yellow Pages Association, they are certainly aiming to overcome some of the mis-perceptions we have about who uses print Yellow Pages, how often and why. The most surprising news was that residents and businesses in many of the top U.S. Designated Market Areas (DMA’s) rely heavily on the Yellow Pages.

10 Golden Rules of Blogging

by Jennifer Osborne.

There is no sales tip in the world that will make your blog convert if it’s not a quality blog.

Next week I’ll write about How to get your Blog Traffic to Convert (part five in a 5 part series on Blog Strategy with a focus on clients). But before we can cover that, you must follow these basic principals if you want to your blog posts to convert:

The 10 Golden Rules of Blogging:

1. Start with an SEO friendly infrastructure. Word Press for example has so many useful plug ins such as Netconcepts SEO Title Tag 2.1 that make life (and Marketing) easier.