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Source: pcweenies.org
There are three types of people in the world: Those who think anyone can do PPC. Those who think it takes a very special kind of idiot-savant. And those who understand that the truth lies somewhere between the two.
I spend my typical PPC day pulling bunnies from hats.
The prestige — the unexpected and surprising conclusion of the illusion — lies in knowing exactly which hat I’ll be wearing that day. Oh, and in having a brilliant assistant.

Image Courtesy - ab initio ad infinitum
So it would seem that everyone is in a race to become as transparent as possible.� It has become (clearly) evident that there is more revenue potential out there by opening up everything and making it available than there is by keeping it all horded and secret and hidden in the dark.
Cell phone technology is a brilliant example of transparency becoming extremely key.� It’s helping mobile carriers and equipment providers to quickly and easily design, develop, and deploy in tandem.� It’s also giving software development platforms such as Google and Microsoft the opportunity to build out their handset web technologies.
Great news this a.m. from the land of hockey … Yahoo has finally acknowledged that yes, we Canadians live in Canada. What you ask?
In essence, this means that Yahoo is finally automatically redirecting Canadians searching via Yahoo Search (ie. Yahoo.com) to Yahoo.ca, presumably based on IP. The result is more Canadian sites will be found in the search results (and fewer U.S. based sites) since the vast majority of searchers assumed this was happening automatically.
Try it for yourself if you live in Canada … type in Yahoo.com and see if you are redirected to http://ca.yahoo.com.