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4 Alternative Uses of Social Media
by Jeff Quipp.Sometimes, looking at things from a different perspective helps. Here are 4 ways to look at social media from a different perspective … and none require the submission to go ‘hot’ to receive benefit.
Use it for:
1. Reputation Management - as my previous post on the subject (Reputation 50+ Posts to Help You Bury Negative Posts About You or Your Company ) suggests, by developing and building out profiles on numerous social media sites, you can often preempt negative posts about a person or company, so they never make it to the first page of the search results. You can also use it in a more reactionary way … to bury existing negative posts about you or your company.
Blackhat Ethics: Whose Rules Are They Anyway?
Guest post by SlightlyShady.I’ve never made a big secret of the fact that as a commercial SEO and marketer, I am what most call a blackhat. When I change hats, it’s gray at best. This is a choice that has brought up some interesting debates within my own blog, and occasionally on forums around the web. Since those conversations generally go a predictable place (but are always interesting), I thought it’d be nice to put the debate into the larger community.
