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Friday Funnies: The History of The Telephone

by Tom Tsinas.

 

 

 

 

source: Geek And Poke 

Qué es Autoridad, y Cómo se la Construye

by Martha.

Esta es una traducción al español de: What Is Authority, and How Do You Build It? escrita por Jeff Quipp.

Cómo se define Autoridad cuando se refiere a búsqueda?

Todo el concepto se ve muy generico y vagamente definido al momento. En éste, el segundo artículo de las series (el primero fue publicado la semana pasada) I Jeff Quipp am not an SEO! I’m an Authority Builder), exploraremos la definición de una autoridad, y otras posibles estrategias de volverse, o ayudar a un cliente que se vuelva, una autoridad.

Que es Autoridad?

Comment Vendre à Votre Client Une Stratégie de Blog

by Dora Gedeon.

Ceci est une traduction de l’article écrit par Jennifer Osborne : How to Sell your Client on a Blog Strategy

La plupart des gens du milieu SEO s’accordent à dire que les blogs sont une partie importante de votre boîte à outils. Les blogs offrent des bénéfices d’optimisation sur votre page ou à l’extérieur de celle-ci pour les sites de vos clients.

Implanter un blog est relativement simple à faire…La partie la plus ardue sera de convaincre votre client d’en avoir un.

The Power of Search Queries for Link Building: The Basics and Beyond Part 2

by Paul Teitelman.

Now I know a lot of our readers are hyped for this post after I promised in Part 1 that I would reveal search queries that would help you find .edu and .gov backlinks as well as dofollow blogs that you can comment on.

Well, after much debate I realized that I can’t exactly just give away all the secrets in the toolbox. As a result, the goal of this post is to open your eyes to the power of search queries by training your mind to focus on finding authoritative sites that are do-follow and will accept your comments. It’s now come time to unleash the power of search queries! Link builders of the world: Get ready, set, go!

Cash, SEO and Ethics

by Ruud Hein.

Ours is a geek industry where Ethics is a valid topic for conversation, forum threads, newspaper articles and blog posts.

As an example, here’s a small selection of SEO blog posts from June that in one way or another deal with Ethics:

• Blackhat Ethics: Whose Rules Are They Anyway?
• Hey Google NoFollow this!
• SEO, Colored Hats & The Pollyanna Pissing Match
• In Defense of Hats: White, Gray, Black and Blue
• The Evil Side of Google? Exploring Google’s User Data Collection
• What Are Community Standards?

Qu’est-ce que L’Autorité et Comment la Bâtir?

by Dora Gedeon.

Ceci est une traduction française de l’article écrit par Jeff Quipp : What Is Authority, and How Do You Build It?

Comment définir l’autorité lorsqu’il s’agit de recherche.
Tout le concept semble très générique et défini assez librement. Dans cet article, le deuxième d’une série de deux(le premier publié la semaine dernière I Jeff Quipp am not an SEO! I’m an Authority Builder), nous explorerons la définition de ce qu’est l’autorité, et les stratégies
possibles pour ou bien devenir ou bien aider un client à devenir une autorité en la matière.

Google Versus Las Páginas Amarillas

by Martha.

Esta es una traducción al español de: Google Vs Yellow Pages escrita por Tom Tsinas.

Esta batalla es mas cercana de lo que nos imaginamos. Yo escucho constantemente acerca de cómo las Páginas Amarillas se están muriendo y que no contienen ningún valor. Mientras que la mayoría puede decir que soy parcial debido al número de años que he dedicado a la industria, pero Google Analytics no dice lo mismo.

Google Analytics no miente, no tiene preferencias y, gracias a las Páginas Amarillas, pinta una imagen diferente a los muchos llamados expertos. Usted solo tiene que saber que buscar.

What would you call linkbait if you couldn’t call it linkbait?

Guest post by Lyndon Antcliff.

Definitions make us lazy. They confine us to a specific way of thinking. More often than not they stop us thinking. Such is how I feel about the term “linkbait”.

I love the concept of linkbait, I just feel the label which signifies it is a bit of a strait jacket. And thus it is with any label, as soon as something is named it is destroyed.

What would you call linkbait if you couldn’t call it linkbait?

The Power of Search Queries for Link Building: The Basics and Beyond Part 1

by Paul Teitelman.

In last week’s post I mentioned that good link builders had to consistently add new strategies to their link building mix. I was really surprised, however, to find out that a lot of people (especially clients) have very little knowledge about link building PERIOD; if at all. Even more puzzling was that this response wasn’t an anomaly!

It ALMOST seems like a standard in the industry…the mysterious link builder…hiding behind closed doors…where do they get all those quality links? How can I get some of those much sought after links for my client?

Let Me Count The Ways: Enumerated Sphinn Wisdom

by Ruud Hein.

After having looked at one week of Sphinn SEO lessons it’s time to put a number on things.

SEO’s, SEM’s and other abbreviated people within our industry love, love, numbers. Clickthrough rate, how many positions up in the rankings, number of estimated searches per month, links per minute. Heck, even Google is into it: -6, -30, -950, -whatever number penalty. Our very own Tom Tsinas loves numbers so much he’s created a series of “[insert keyword] by the numbers” posts.