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What Search Means To Us
by Ruud Hein.Active in the world of search from the perspective of pushers, people trying to push a web site up in ranking, we tend to do two things with search engines: take them for granted and find ways to use information and observations about them in such a way that we can push more sites up in their rankings.
We look at them from the search engine optimization angle, from a marketing angle.
ADD: The AID Of SEO
Guest post by Todd Mintz.“…Turn off your mind, relax and float down stream…Lay down all thought…Surrender to the void…That you may see…The meaning of within…” The Beatles “Tomorrow Never Knows”.
I remember being at dinner at SMX Advanced with a bunch of people and one of the guys (who I consider a friend and don’t wish to pick on him…but then I wouldn’t have a way to start my story) was fidgeting with his hands in an odd way reminiscent of a smoker missing his pack of cigs. I asked him what he was doing and he told me that his restlessness was due to the fact that he didn’t have his iPhone with him. It was clear that he missed the ability to engage with it at a moments notice, even though we all were in an obvious social group situation.
The History of Paid Directories
by Paul Teitelman.Paid directories have historically been one of the best link building strategies for Search Engine Optimization. Back in the golden days of SEO, where it was much easier to manipulate Google for SERP’s, paid directories were thought of as being the ‘holy grail’ of link development.
Over time, the fine staff over at Google have constantly and consistently taken efforts to both manually and automatically penalize these directories. In some extreme cases, the ever-feared Google ban has even been applied! The goal of this post is to attempt to explain why Google penalizes directories, and also to provide a few examples of powerful directories that:
Friday Funnies: Link Bartering
by Tom Tsinas.
Source: Smocco
The Penultimate Google Chrome Post
by Ruud Hein.With Google Chrome nary a week old and its release analyzed from every. single. angle. I think you don’t need analysis or opinion; you need some good old Friday “hey-it’s-they-day-before-the-weekend!” browser fun.
- 10 Google Chrome Tips & Tweaks
- 10 About Screens
- 5 Privacy & Security issues
- 5 Google Chrome Comic Parodies
10 Google Chrome Tips & Tweaks
1) Enable the Home button
It’s been one of people’s first misses: where is the home button on Google Chrome?
Not to worry, it’s there, only hidden.
Go to the Options…
Microblogging: The Internet’s Best Brand Advocate Builder
Guest post by Dave Snyder.Microblogging platforms like Twitter, Plurk, and FriendFeed are amongst the newest darlings in social media;their popularity based largely on the immediacy of their message.
As with any social media platform that grows in popularity, Internet marketers are eager to figure out how to leverage microblogging platforms in their social media campaigns. Questions about monetization, the stability of the platforms, and tracking efforts have been fodder on marketing blogs since their inception.
The one way you can sell the use of microblogging to your CEO without having to justify it in any other manner is as a platform for building brand advocacy.
5 Question Website Performance Quiz – Is Your Business Website Performing?
by Judy.After having spent seven years in the web industry, it never ceases to amaze me that many of today’s corporate decision makers are still failing to grasp and/or maximize the power of their corporate website.
There are enough studies out there today to tell us that the majority of research preceding purchase decisions, both for the B2B and B2C channels, is done online. In some cases, the only piece of the process executed offline is the actual sale or engagement itself. From small business engagements (plumbers, florists, etc.) to enterprise level purchases (vehicles, technology, etc.) the first and most critical stage of the process happens right here online…the initial research.
