What has been the biggest change in search, that has effected professionals in the industry in recent years? Social networks. Social media. The commodisation of recommendations. When we started to have blogs we said that it was a game changer because anypme could be a publisher " but that was a blatant lie. Anyone could [...]
Keywords that click by Barry Welford inspired an exchange between Ruud and I resulting in Ruud emailing me and asking me to expand on my thoughts on the audience being less a part of the keywords discovery process. I think of it more of a case of SEO's loosing touch with their audience. By the [...]
Is onpage optimization necessary? In all honesty it is only one small part of the search engine ranking equation. Optimizing your website as your sole tactic will not help you to get to the number one spot on Google (for anything competitive at least). The good news is that it will help. Think of it [...]
Looking at PPC trends leading up to the Holidays, after the Holidays and what you can do to make sure you're in market and you're capturing the opportunity that's out there.
Search Engine People Inc. is very proud to announce the opening of our new corporate headquarters in Ajax, Ontario. The new 12,000 sq ft facility, located at the Ajax GO Train Station, will allow Search Engine People to meet the continually growing demand for Internet marketing services. Due to our 100% per year growth, more [...]
A look into the new AdWords Ad Sitelinks feature, and how it can help you in your quest for better performing PPC campaigns!