Ruud Questions: Ben McKay interviews Ruud Hein

What has been the biggest change in search, that has effected professionals in the industry in recent years? 

Social networks. Social media. The commodisation of recommendations.

When we started to have blogs we said that it [...]

By |December 18th, 2009|Content|3 Comments

Why Local Businesses Should Advertise on Facebook

There is One Key Question that Local advertisers are asking themselves right now, more than ever before. As people shift to to communicating and searching for information online, traditional advertising models may not be as effective as they were in [...]

By |December 17th, 2009|Social Media Marketing|5 Comments

Keywords Research: Back to the Roots Of SEO

Keywords that click by Barry Welford inspired an exchange between Ruud and I resulting in Ruud emailing me and asking me to expand on my thoughts on the audience being less a part of the keywords discovery process. I think [...]

By |December 16th, 2009|SEO|6 Comments

Learn SEO: How to Do Onpage Search Engine Optimization

Is onpage optimization necessary?

In all honesty it is only one small part of the search engine ranking equation. Optimizing your website as your sole tactic will not help you to get to the number one spot on Google (for anything [...]

By |December 16th, 2009|SEO|5 Comments

Bing: Negative Conversion a No-No

I'm so fed up with Google's SERP and general "whatever" attitude that I'm using Bing as my default search engine " and liking it a lot, too. Not only has it got cleaner, less spam ridden results for some searches [...]

By |December 15th, 2009|SEO|6 Comments

PPC Adventure Land – Do You Have a Post Holiday Strategy?

Looking at PPC trends leading up to the Holidays, after the Holidays and what you can do to make sure you're in market and you're capturing the opportunity that's out there.
By |December 15th, 2009|PPC|Comments Off on PPC Adventure Land – Do You Have a Post Holiday Strategy?

SEP Moves to New Corporate Headquarters

Search Engine People Inc. is very proud to announce the opening of our new corporate headquarters in Ajax, Ontario.

The new 12,000 sq ft facility, located at the Ajax GO Train Station, will allow Search Engine People to meet the continually [...]

By |December 14th, 2009|Company News|Comments Off on SEP Moves to New Corporate Headquarters

The 5 Things I Hate About Social Media

This is a rant. But just so you don't get me wrong here, let me preface this with my qualifications:

I direct Social Media for an interactive marketing agency
I've been heavily involved in resulted-oriented Social Media promotions for about two years
I [...]

By |December 14th, 2009|Social Media Marketing|3 Comments

Test Tube Twitter: Part II

Previously on Test Tube Twitter: Part I, you learned of Twitters usage patterns that attest to its early adopter nature, along with some business case examples. Is Twitter right for your business? How can you get started?


By |December 11th, 2009|Social Media Marketing|1 Comment

PPC Adventure Land – Testing Out the New AdWords Sitelinks

A look into the new AdWords Ad Sitelinks feature, and how it can help you in your quest for better performing PPC campaigns!
By |December 10th, 2009|PPC|2 Comments