Top 10 Things to Consider when Picking a Marketing Partner

Choosing the right Marketing Partner(s) can be a daunting and difficult task. It's got a lot more to it than just highlighting the brand with the most users or customers to cross market your product too. It's a lot more [...]

By |December 10th, 2009|Partnership Marketing|1 Comment

The Great Christmas Link Assistant SEO Software Contest

Face it, you got work to do and shouldn't be reading this right now in the first place – right? So let's do the long-story-short thing. You can lay your hands on some of the most impressive SEO software tools [...]

By |December 9th, 2009|SEO|6 Comments

Conversion optimization: One day at a time

When Ruud asked me to write about process I thought he was asking me to write about the process we follow when completing conversion optimization projects. Of course, I should have looked more carefully at the two really [...]

By |December 9th, 2009|Conversion Optimization|2 Comments

Avoid Alienating

Communicating is not an easy task. Especially through the website copy. Communicating to our target market is about knowing who they are, what they like, etc... But have we considered the people that we alienate when communicating to our target [...]

By |December 9th, 2009|Display Advertising/RTB|1 Comment

Increase Adsense Income by 18% with the Perfect Follow-Up Article

If you have a site that's earning a steady revenue stream with Adsense, you've likely notice that only a few of your pages are earning a majority of your income. That's not a new concept -- the idea of 20% [...]

By |December 8th, 2009|Content|1 Comment

What is Google Real Time Search?

This afternoon, Google just announced that Real Time Search is finally coming to search results pages. It's really early on in the announcement, but there's just enough data already to be able to give you a general picture of "what [...]

By |December 7th, 2009|SEO|4 Comments

How to Generate SEO Insights for New Business Prospects

Though I've been doing SEO to some degree for 10 years (been super-active for five years), our SEO agency is only a little over three years old, and I've only been involved in this agency for two years. I'm not [...]

By |December 7th, 2009|SEO|4 Comments

Test Tube Twitter: Part I

For the past three semesters I persuaded, coaxed and begged some 50 digital marketing students to start using Twitter " just do it! About 10% made an earnest attempt and remarked that they were really getting the swing of it. [...]

By |December 4th, 2009|Social Media Marketing|2 Comments

Distributed Link Building

When it comes to link building, there are multiple ways to do it, and I do them all. Some I still do because they work, and others I gave up on because I didn't see any results. Let [...]

By |December 3rd, 2009|SEO|3 Comments

10 Tips for Creating Calls to Action That Convert

Everyone is talking online ROI these days. Thats Return on Investment for those of you unfamiliar with the acronym. One sure way to increase your online ROI is to focus on what calls to action you are using on your [...]

By |December 2nd, 2009|Lead Nurture & Marketing Automation|2 Comments