Choosing the right Marketing Partner(s) can be a daunting and difficult task. It's got a lot more to it than just highlighting the brand with the most users or customers to cross market your product too. It's a lot more than just calling up someone you once worked with who now works somewhere else and [...]

Face it, you got work to do and shouldn't be reading this right now in the first place – right? So let's do the long-story-short thing. You can lay your hands on some of the most impressive SEO software tools out there or get some Christmas money. How? Add your most interesting, original holiday link [...]

Conversion optimization: One day at a time

by Khalid Saleh December 9th, 2009

When Ruud asked me to write about process I thought he was asking me to write about the process we follow when completing conversion optimization projects. Of course, I should have looked more carefully at the two really great articles he included as examples; a week ago, when I first started to sit down to [...]

Avoid Alienating

by Megan Slick December 9th, 2009

Communicating is not an easy task. Especially through the website copy. Communicating to our target market is about knowing who they are, what they like, etc… But have we considered the people that we alienate when communicating to our target market? Often times, to make a point or win people over we make fun of [...]

If you have a site that's earning a steady revenue stream with Adsense, you've likely notice that only a few of your pages are earning a majority of your income. That's not a new concept — the idea of 20% of your pages earning 80% of your revenue is also known as the Pareto Principle, [...]

What is Google Real Time Search?

by Helen M. Overland December 7th, 2009

This afternoon, Google just announced that Real Time Search is finally coming to search results pages. It's really early on in the announcement, but there's just enough data already to be able to give you a general picture of "what is it" and "how does it work?" Back in the spring of 2009, Google announce [...]

How to Generate SEO Insights for New Business Prospects

by Brian Carter December 7th, 2009

Though I've been doing SEO to some degree for 10 years (been super-active for five years), our SEO agency is only a little over three years old, and I've only been involved in this agency for two years. I'm not a pure salesman, but I am the best person to originate marketing support for sales. [...]

Test Tube Twitter: Part I

by Michelle (Corsano) Pellettier December 4th, 2009

For the past three semesters I persuaded, coaxed and begged some 50 digital marketing students to start using Twitter " just do it! About 10% made an earnest attempt and remarked that they were really getting the swing of it. Then the course ended, and poof! they disappeared into ethernet air. Twitter is the micro-blogging, [...]

Distributed Link Building

by Brandon Hopkins December 3rd, 2009

When it comes to link building, there are multiple ways to do it, and I do them all. Some I still do because they work, and others I gave up on because I didn't see any results. Let me tell you a little about what is working right now. I like to call it distributed [...]

10 Tips for Creating Calls to Action That Convert

by Stephanie Woods December 2nd, 2009

Everyone is talking online ROI these days. Thats Return on Investment for those of you unfamiliar with the acronym. One sure way to increase your online ROI is to focus on what calls to action you are using on your website. (Also known as CTAs.) It is true. Some sites take that prime piece of [...]