You're an SEO? Then this is what you should be getting your significant other
Yes… I'm going there. That old chestnut – Google's duplicate content penalty. Some have argued that the penalty simply doesn't exist. And while I tend to agree that a penalty probably doesn't exist for individual pieces of duplicated content, I have never doubted that duplicated domains were a one-way ticket to a Google butt kick. [...]
2000 The web is littered with search engines and directories: GoTo, MSN, Yahoo, Netscape, FAST, Lycos, iWon, Looksmart, AltaVista, Ask Jeeves, Excite, and others. Many were powered by other search engines, either for primary, secondary, or all results. It was so difficult to figure out who powered whom that Bruce Clay made his famous Search [...]
First impressions matter, whether they are made offline by a sales representative, or online by a visit to your website. Is the content on your website making a good first impression? Which content resonates better with new visitors?