Is it about checking your rankings for certain keywords? If so, which keywords? Which rankings? Yours or mine? What matters?…
Year: 2010
Just Who Do You Think You’re Talking To? Owning Up To Women #stats
Understand who your prospects and customers are so you can fine-tune your marketing messages….
Practical Social Media (Part 1)
What’s your ROI for Social Media? (Return on Ignoring)…
Google Chrome Web Store & Chrome OS : The Web Goes App
What the Chrome Web Store is, how it ties back into Chrome OS and how both tie back into your marketing….
SEP is the Subject of a Toronto Star Article
SEP has once again been the recipient of “great” press … this time with a 3/4 page article in the…
Your Relationship With the Muse: A Writer’s Intervention
Writing isn’t sitting down and waiting for the Muse to show up….
How To Track Clicks On #Anchors in Google Analytics
Last week, a question from a client landed in my inbox, about whether or not it was possible to track clicks on anchors/fragments. Good question! While the vanilla out-of-the-box Google Analytics doesn’t do this, a little bit of customization with JavaScript can do the trick. Here’s how….
Web Writing and Writing for Print: It’s Not the Same Thing
Before the Internet, writers wrote and readers read. However, like most things, technology left its mark on the writer/reader relationship….
Sure You Can Fake It In Social Media – So Don’t
The ROI argument against being fake on social media and social networks….
The Great Facebook Facelift of 2010
Remember in 2008 when you were so angry at Mark Zuckerberg for changing Facebook? You had to adjust to Facebook all over again, and you many of you were new to the network. Well, if you’re still heated over 2008’s Facebook facelift, you should prepare yourself for yet another one….