Before the Internet, writers wrote and readers read. However, like most things, technology left its mark on the writer/reader relationship. For the Internet, writers write and readers scan. This is the largest difference among many between writing for the Web and writing for print. Think about it. When you read a book, for the most […]
If you look like a Million Dollars, people will believe your words have value. There is much more to good SEO than Keywords. Well-crafted Content goes hand-in-hand with attractive design for an overall professional and believable presentation.
13 website usability tips to get you started… It goes without saying that some forms of usability are intrinsically linked with good SEO (Alt Tags, custom 404 pages) – but sometimes we as SEOs forget about how important usability is for keeping users happy. An unhappy visitor is likely to forget all about your site […]
I stumbled upon a change Google seems to be testing for the search results page. The change is visible when logged out of all Google accounts and is most apparent when viewed in a maximized browser window. In the test the left margin is completely dropped and the search results are shifted to the left […]
To explain why Google is making this algorithm change, first you need to know the story that unfolded this week: A couple of days ago, the New York Times ran a story about a company who claims to be generating business by getting NEGATIVE reviews online. In the story, a company called DecorMyEyes allegedly gave […]