8 Non-Monetary Rewards for Your Fans

by Bob Nunn December 1st, 2010

For marketers who want to get out of endlessly discounting their product to their best customers, here are 8 ways to use Social Media and non-monetary rewards for your best customers: those that will recommend you to their large social networks. Examples include KLM, Starbucks and small businesses.

Google Updates Rankings to Penalize Negative Reviews

by Helen M. Overland December 1st, 2010

To explain why Google is making this algorithm change, first you need to know the story that unfolded this week: A couple of days ago, the New York Times ran a story about a company who claims to be generating business by getting NEGATIVE reviews online. In the story, a company called DecorMyEyes allegedly gave [...]

Let’s Go Hating On Social Media Expert Douchebags

by Ruud Hein December 1st, 2010

The essential difference betweens "douchebags" and real experts

Sharing knowledge: inevitable and recommended!

by Stijn Driessen December 1st, 2010

The effects of sharing knowledge on your own blogs and other's.

Messaging Etiquette for Social Media

by Jordan Kasteler December 1st, 2010

Stories abound of people tossed headfirst into a sea of drama because some well-meaning friend left an inappropriate message on their Facebook wall. Consider, for example, the friend who tags you in a photo from a wild house party " and then you get the we need to talk phone call from a disapproving uncle [...]

The four key allegations the European Commission will investigate and Search Engine People's preliminary verdict for each of them.

For many small businesses on-page SEO is possibly one of the most important area to get right, especially when if you are in a relatively non-competitive market. However, all too often small businesses get this wrong. Brand awareness is important, as is a good catchy sales pitch that will encourage readers to pick up the [...]

The Agency SEO Process – Part 2

by Taylor Pratt November 30th, 2010

Putting efficient agency-style processes in place and executing them.

Monitor SEO Projects with Google Analytics Custom Segments

by Tim Leighton-Boyce November 29th, 2010

It's no surprise that the paid search reports in Google Analytics encourage and help you to slice and dice your data using multiple dimensions. But for unpaid search you get the keyword and the search engine and… well, that's it. There are no built-in equivalents of 'campaigns' or 'ad groups' to help you structure your [...]

3 Ways Social Influence Scores Miss the Mark

by Susan Hanshaw November 28th, 2010

The measurement of an individuals online influence is valuable knowledge. Yet lets not lose sight of the fact that size of audience, amplification probability and network influence are advertising metrics which do not take into consideration the relationship the individual has with a particular brand or their affinity with its products and services. Brands who [...]