To explain why Google is making this algorithm change, first you need to know the story that unfolded this week: A couple of days ago, the New York Times ran a story about a company who claims to be generating business by getting NEGATIVE reviews online. In the story, a company called DecorMyEyes allegedly gave [...]
The four key allegations the European Commission will investigate and Search Engine People's preliminary verdict for each of them.
It's no surprise that the paid search reports in Google Analytics encourage and help you to slice and dice your data using multiple dimensions. But for unpaid search you get the keyword and the search engine and… well, that's it. There are no built-in equivalents of 'campaigns' or 'ad groups' to help you structure your [...]