A Look Back at the Evolution of SEO in 2011

by Nick Stamoulis December 30th, 2011

These are just a few of the big changes to happen to SEO in 2011. What other changes/updates do think will ripple outward into 2012?

A Glimpse Into My SEO Work World

by Melissa Fach December 30th, 2011

I have been asked what my work set up is like, what tools I use, how geeky I really I am etc. So I am going to fill you in, whether you are interested or not ;-).

Top 5 Commercials in 2011

by Michael Stetina December 29th, 2011

We looked back over the year and chose our 5 favorite TV commercials for 2011. See if you agree, then let us know which ones we missed!

8 Awesome Infographics That Drive Inbound Links (And Why)

by Amy Balliett December 29th, 2011

8 infographic designs that will get you links and why they work

You Got Game? 6 Essentials and a Game Plan You Need to Work in Digital

by Michelle (Corsano) Pellettier December 29th, 2011

If you are looking to enter the field of digital marketing or broaden your experience into social media, search engine marketing or website property management, what follows is some advice to help “get your game on”!

When Bounces Affect Your Rankings

by Ruth Burr December 28th, 2011

Both Google and Bing have indicated that your sites bounce rate can affect your rankings in the SERPs (how much is a separate issue). This has caused some confusion among website owners, chiefly because what constitutes a bounce means different things to different people (and different analytics platforms). Lets talk about bounce rate, what it means and when a bounce will and will not affect your rankings.

In the publishing part of your WordPress site structure for SEO you should consider your category optimization, content production strategy, your keyword positioning, internal linking and also your syndication strategy.

While I'd never claim to be a link building expert, I think I can safely say that 10k links is enough to say that we indeed know what works. That being said, let's go through what I think are the top 3 myths about link building.

3 Reputation Management Trends & Predictions for 2012

by Jay Buerck December 27th, 2011

A new year doesn't mean a new beginning for your company or individual online reputation, because as most are acutely aware, online reputation is built and maintained over time. But a new year does bring a new focus to the field of online reputation management – and in turn this will affect individuals and companies concerned with such issues.

Social Media Marketing Misconceptions [stats]

by Daniel Cassady December 27th, 2011

One of the primary take-aways from the Pivot report is that social marketers are still in a somewhat obfuscated, confused state as pertains to the most basic aspects of their social strategies. In order to avoid falling into similar morasses of astigmatic market perspectives, online marketers should rely on hard data and metrics, not the seats of their pants.