5 key areas for merchants to focus on in order to properly evaluate whether they should continue using their current solution or switch to something new in 2012

5 Web Tools You Certainly Didn't Know Yet

by Ruud Hein December 9th, 2011

From hashtags visualization (keyword research!) to domain tools.

Using SEOmoz Tools for Link Prospecting

by Patrick Hathaway December 9th, 2011

As an in-house SEO, and with a budget competing with other marketing disciplines, it can be difficult to justify which SEO tools are vital, and which are more of a luxury. In-house SEOs do not have the resources of an agency, and need to choose carefully so as to maximize their budget.

The Death of the Top 10 List & Rise of the Infographic

by Amy Balliett December 8th, 2011

Stop putting off infographics for your SEO strategy just because you can’t come up with an idea. If you have a list-style blog post, it’s time to repurpose that into an infographic to get the most out of your content and keep growing inbound links!

Assessing Your Freshness Factor

by Kris Scheben-Edey December 8th, 2011

Criteria that could play a role in the 'freshness factor' for Google's recent update

White-Hat Alternatives to Link Exchanges and Directories

by Bradley Zarich December 7th, 2011

But for most websites, conventional techniques are not enough to get on top of SERP. Link building in general depends on some level of symbiotic relationship at least – it all boils down to a trade-off.

Ancient Wisdom for User Experience Web Design and Online Marketing

by Kimberly Krause Berg December 7th, 2011

It’s human tradition to educate our children. As a culture, we survive by passing down what we know, what we feel, what we belief and how to do the things we learned how to do. You, as a user interface designer or online marketer, are always looking for new ways of doing things. Who do you trust to teach you?

The web design, development and online marketing industries will be two decades old soon. Several exciting experiments in graphics, animation, online marketing and search keep us entertained and employed. Have you felt you wanted to pass along what you’ve learned? What theories and ideas would be fun to share?

So what keeps optimizers digging in their heels? Why are there any left? Because, with few exceptions, we love what we do. You have to love this job to keep it.

4 Ways to Link Build Without Asking for a Link

by Mandy Boyle December 6th, 2011

Iit's important to remember that there are other methods of link building out there besides the traditional blogger relations-style pitch.

For example, here are four ways for you to link build without ever having to ask for a link.

How To Calculate Your PPC Budget As An SMB

by Robert Brady December 6th, 2011

Since the process isn't complicated, I though I'd share how you can estimate a budget yourself.

For this exercise we'll assume you're going to start with Google AdWords. To get a good estimate, you'll need to answer 4 main questions.