Search doesn't need to be a process or a destination. It won't be either for long. Search is a service; Google's mobile voice search and more recently Apple's Siri are early examples of what search could be like as an almost invisible interface between the user and information: online, personal and device-specific.
Here are five ways to re-energize your passion for SEO, on a daily basis and beyond.
Once in a while you work with a designer who can take your "I want something pretty, but corporate, and use our brand colors but do something different and fluid" and turn it into a fabulous design. (Thanks, Mel!) But lets face it, that's really rare. So here are some tips for marketers and business-owners on working with web or graphic designers (whether they are employees, freelancers or a business services provider).
Over the next 3 articles I’d like to take a look at what I call the 3 P’s of WordPress site structure for SEO, starting with P#1: Preparation.
Like so many, when I first started in SEO, I thought of a short list of keywords as the central point for which all marketing efforts should revolve -- my one-true-keyword was the "sun" my work revolved around. The flaw in this thinking, I found, is not in the solar system model; but in the quantity of suns for which my efforts were revolving.