Since the process isn't complicated, I though I'd share how you can estimate a budget yourself.
For this exercise we'll assume you're going to start with Google AdWords. To get a good estimate, you'll need to answer 4 main questions.
Media release For immediate delivery (AJAX, ON DECEMBER 5, 2011) Search Engine People, has been named the top Search Engine Optimization (SEO) and Pay-Per-Click (PPC) Management Company in Canada by Topseos.com, the independent authority on search vendors. The Topseos.com lists for December 2011 showcase the top 30 SEO and PPC firms in Canada. Companies were [...]
AdWords Editor is a powerful campaign management tool, allowing PPC advertisers to quickly and efficiently make large-scale changes to their AdWords campaigns. One of the great features of AdWords Editor, which is often overlooked, is the comment field, which allows PPC advertisers to enter a custom comment to any keyword, ad message, ad group, or [...]
Search doesn't need to be a process or a destination. It won't be either for long. Search is a service; Google's mobile voice search and more recently Apple's Siri are early examples of what search could be like as an almost invisible interface between the user and information: online, personal and device-specific.
Once in a while you work with a designer who can take your "I want something pretty, but corporate, and use our brand colors but do something different and fluid" and turn it into a fabulous design. (Thanks, Mel!) But lets face it, that's really rare. So here are some tips for marketers and business-owners on working with web or graphic designers (whether they are employees, freelancers or a business services provider).
Over the next 3 articles I’d like to take a look at what I call the 3 P’s of WordPress site structure for SEO, starting with P#1: Preparation.