How To Calculate Your PPC Budget As An SMB

by Robert Brady December 6th, 2011

Since the process isn't complicated, I though I'd share how you can estimate a budget yourself.

For this exercise we'll assume you're going to start with Google AdWords. To get a good estimate, you'll need to answer 4 main questions.

Media release For immediate delivery (AJAX, ON DECEMBER 5, 2011) Search Engine People, has been named the top Search Engine Optimization (SEO) and Pay-Per-Click (PPC) Management Company in Canada by Topseos.com, the independent authority on search vendors. The Topseos.com lists for December 2011 showcase the top 30 SEO and PPC firms in Canada. Companies were [...]

Beliebing in your SEO Campaign

by Richard Paul December 5th, 2011

You don’t have to become a Belieber to enhance your SEO campaign, but finding something as popular in your line of business as ‘Justin Bieber’ is with millions across the world and using it in the methods mentioned above week in, week out, could be the start of a whole new level of SEO success.

3 key differences between Google+ and Facebook/Twitter

by Tanner Christensen December 5th, 2011

What network should you chose to focus your time and money on depends, obviously, on your audience (more bloggers and online marketers use Twitter, for example).

One way you can identify where your audience might be hanging out online is to first identify the key differences between each of the major social networks. While the box on the outside of each network might look the same, inside there's quite a number of vitally important distinctions.

AdWords Editor is a powerful campaign management tool, allowing PPC advertisers to quickly and efficiently make large-scale changes to their AdWords campaigns. One of the great features of AdWords Editor, which is often overlooked, is the comment field, which allows PPC advertisers to enter a custom comment to any keyword, ad message, ad group, or [...]

How & Why Search Queries will Die

by Anthony Contoleon December 2nd, 2011

Search doesn't need to be a process or a destination. It won't be either for long. Search is a service; Google's mobile voice search and more recently Apple's Siri are early examples of what search could be like as an almost invisible interface between the user and information: online, personal and device-specific.

5 Tips for Staying Productive with SEO

by Matt Brown December 2nd, 2011

Here are five ways to re-energize your passion for SEO, on a daily basis and beyond.

Google+ continues to successfully help any local business build their page and make it stronger. Each new feature helps you to view what's going on within your Google+ page and how traffic is using it in a variety of ways. As new features are released, descriptions explain how they can be used to better your Google+ experience to help promote and grow your local business.

9 Tips on Working with Designers

by Unmana Datta December 1st, 2011

Once in a while you work with a designer who can take your "I want something pretty, but corporate, and use our brand colors but do something different and fluid" and turn it into a fabulous design. (Thanks, Mel!) But lets face it, that's really rare. So here are some tips for marketers and business-owners on working with web or graphic designers (whether they are employees, freelancers or a business services provider).

Over the next 3 articles I’d like to take a look at what I call the 3 P’s of WordPress site structure for SEO, starting with P#1: Preparation.