Once in a while you work with a designer who can take your “I want something pretty, but corporate, and use our brand colors but do something different and fluid” and turn it into a fabulous design. (Thanks, Mel!) But lets face it, that’s really rare. So here are some tips for marketers and business-owners on working with web or graphic designers (whether they are employees, freelancers or a business services provider)….
Year: 2011
The 3 P’s of WordPress Site Structure for SEO – P#1: Preparation
Over the next 3 articles I’d like to take a look at what I call the 3 P’s of WordPress site structure for SEO, starting with P#1: Preparation….
Keyword Syncretism: How To Abandon The One True Keyword & Live In The Real World
Like so many, when I first started in SEO, I thought of a short list of keywords as the central point for which all marketing efforts should revolve — my one-true-keyword was the “sun” my work revolved around.
The flaw in this thinking, I found, is not in the solar system model; but in the quantity of suns for which my efforts were revolving….
Be Careful Who You Outsource Your Content To
If you don’t have the in-house talent or time to manage a strong content marketing strategy, many site owners consider outsourcing their content marketing to a third party source. There is nothing wrong with that, provided who you are outsourcing your content writing to….
7 Common B2B Content Curation Myths & The Bulletproof Answers To Them!
More B2B businesses are starting to realize the unquestionable significance of content curation to their overall marketing strategy.
If done right, content curation can create massive branding and SEO rewards for your business…
How to Keep Your WordPress Site Running Optimally
A sluggish WordPress can be unnerving and disruptive, but rather than resorting to drastic measures, like moving your blog to a different platform, you should review these steps to ensure that WordPress runs at its optimal best….
5+ Ways To Automate SEO With Google Docs
One of my favorite SEO tools helps me with link building, project management, website crawling, and web scraping, and it’s completely free. If it sounds too good to be true, fear not, because chances are you’ve used the tool I’m referring to dozens of times: Google Docs….
How To Do Blogger Outreach: The Strategy, Knowledge, and Tools
The problem with blogger outreach is that the success rate can be fairly low if you don’t take the right attitude and approach to how you put the strategy together.
Here is a selection of tips that will help you put together a blogger outreach strategy that won’t fall flat on its face….
Direct SEO is dead! (Almost)
Google is becoming less accessible by SEO’s who rely on link buying, directories, article marketing and other now sub-par SEO tactics because it can spot it a mile off….
How Much Should I Invest In My Online Presence?
As a business owner, maybe you don’t have unlimited hours to build websites and hang out on Facebook and make YouTube videos. How do you know how much time and money you should invest in your online efforts?…