With the recent refresh to Google's Penguin update and the continued subsequent refreshes from last year's Panda update many small businesses may wonder what impact these changes have on local search, but unlike the animals these updates are named after, the answer isn't so black and white.  Internet Marketing After The Google Panda Update How [...]

How To Automate Your Life With IFTTT

by Lyena Solomon June 21st, 2012

Note: Twitter recipes no longer work as Twitter has instructed IFTTT to remove Twitter triggers What do we all want? More time. My friend told me yesterday she wanted to automate her life. I told her about ifttt. You probably heard of ifttt. It stands for if this than that, which means if something happens [...]

SEP CEO Jeff Quipp gives an impromptu interview on the tradeshow floor at SES Toronto 2012.

Writing Tips to Create a Strong Personal Voice

by Linda Stacy June 21st, 2012

To distinguish yourself from other writers you need to develop your own personal voice.

Not getting enough leads? I know it's really hard to generate new business leads and it's even more frustrating when you are spending lots of money and time to drive traffic to your small business website. If this is the case with you then I am pretty confident that following tips will help you to [...]

5 Proven Ways To Gain Authority As A Blogger

by Rich Gorman June 20th, 2012

Blogging has been around so long that, for many of us, it has almost become old hat. Sites like WordPress and Blogger have long afforded anyone and everyone the opportunity to launch a free blog. Meanwhile, sites like Twitter and Tumblr have prompted many to give up on traditional blogging altogether, in favor of the [...]

How Should I Structure My Heading Tags?

by Ruud Hein June 19th, 2012

Summary: structure them the way a 10 seconds common sense look at the document tells you.

Successful Microblogging for Your Local Business

by Chris Marentis June 19th, 2012

Many don't realize it, but microblogging has been around since 2005, and microblogs were initially called tumblelogs. The transition to the term microblog occurred and become more popular with the use of Twitter and Tumblr in 2006 and 2007, and the popularity of microblogging has continued to increase ever since. Brief Stream Of Consciousness By [...]

How to Write Great Copy – Part One

by Alex Simmonds June 18th, 2012

So you have written a killer article that you know your readers and people interested in your niche will love, but the only problem you then have is how to get it in front of as many people as possible. How can you get readers for your content? Apart from the content itself and the [...]

The 5 Stages of a Marketing Campaign.

by Leo Dimilo June 18th, 2012

So, you get a call from a local pizza restaurant who was referred to you by a friend. He wants to use the web to increase his visibility. What do you do? That's actually a trick question. While SEO professionals would naturally lean into rank visibility, there are way more ways to increase it than [...]