What are some of the things you really shouldn't be doing (anymore) in link building — and what can you do to replace those strategies?

For those who have profited from using black hat techniques to help clients move up in the rankings, the days of stuffing keywords into nonsensical articles may be quickly coming to an end. But, that doesn't mean that SEO is a dying art.

One of the most common comments I hear is that it's difficult to get readers to Comment.

As a general rule, a Blog is considered "successful" if there is a sense of Community among the readers. And the truth is that the most interesting part of a good Blog posting will very often be the Comments themselves.

By leading with high quality content, and creating value for other sites and their readers, you're doing exactly what Matt Cutts says is the best kind of SEO. It's reasonable to earn a link as an endorsement of your good work.

Will Embedding Video Improve Your Google Rankings?

by Sean Rosensteel July 5th, 2012

Uploading a video to YouTube and embedding it on your site is one of the easiest ways leverage video.

Do your own Jeff Bezos branding and make you and your company BIG.

To ensure you're getting the most out of social media, whether you're a newbie or you're an experienced social media marketer, its always helpful to have a useful list of resources to refer to and pull from to generate ideas and keep up with trends in the marketplace. With that being said, we've compiled 10 must-have resources below to help with marketing local business.

Would it be easier for you to take the time you spend making cold calls and going to networking events to create new content?

I know that many website owners often focus on SERP rank as a measurement of success, but I don't feel like rank is a good metric because of how personalized the search results are getting. There are too many variable and rankings change too frequently to be a true measure of success on their own. […]

Link Building After Penguin

by Tom Demers July 3rd, 2012

Google is constantly releasing updates to its algorithm, and these updates can frequently devalue certain link building tactics that had previously worked well. The latest major instance of this type of update was Penguin. There have been a lot of great posts about what Penguin is, why it came about, and how you can recover […]