I've been product blogging since 2006 for myself and learned a ton of things on the way. There are a ton of tools I have used that ended up being useless and others that I cannot live without. Here are 3 things that I learned about product blogging and how you can use them to improve your blog, sales and traffic.
In Part 1, we explored together the first steps in setting up our own strategy for creating video tutorials to boost our SEO efforts. Here's a little memory refreshment:
1. How to choose the topics
2. How to write the scripts
At this [...]
Taking the view that SEO is your responsibility and yours alone will mean you stay siloed, away from the rest of the organization - which ultimately will impact your ability to be effective. Instead, as in-house SEOs its our job to make sure that search engine marketing happens - whether its done by us or by other people in the company.
New-comers: take a deep breath, don't overthink it and get excited about internet marketing!
Procedures are important. As soon as your stray off the procedure (or process, as he called it) there is the chance that something unexpected may go wrong. And by the very nature of abandoning the process, when something does go wrong it can be very difficult to pinpoint where the error occurred.
It's the gaps in that knowledge that leads to a search engine penalty. When it comes to SEO, if you don't know the whole picture you might be missing the most important part.