//September

Uncovering and Expanding Your Local Search Presence

Uncover existing opportunities for your local business and help outline how to expand from there.
By |September 21st, 2012|Local Search|Comments Off on Uncovering and Expanding Your Local Search Presence

Overcoming the Content Crunch: 5 Strategies to Jumpstart Your Online Marketing Success

Today good marketing equals good content -- and the other way around. But how do you get there? Where do you start?
By |September 21st, 2012|Content|Comments Off on Overcoming the Content Crunch: 5 Strategies to Jumpstart Your Online Marketing Success

Using AuthorRank To Future-Proof Guest Posting

Guest posting is in danger of becoming over-run by low quality 'articles' that offer nothing new to the reader. Authorship is one way in which Google could look to separate the wheat from the chaff - here Patrick from Ideasbynet presents some ideas on how this could be implemented.
By |September 20th, 2012|Content, SEO|7 Comments

How to create a successful lead capture page – a quick guide

A lead capture page is a unique webpage, usually known as "landing page". I prefer to call it with its technical name because I think it's more appropriate.

A good online marketing campaign is useless without a great landing page.

The main […]

By |September 20th, 2012|Content, Web Design|Comments Off on How to create a successful lead capture page – a quick guide

7 Steps to Building Your Local Business’ Pinterest Engagement

Depending upon your local business goals, Pinterest can be a great way to build your customer engagement. However, like with other social media platforms, its important to understand the nuances of the audience on Pinterest and craft content which will […]

By |September 19th, 2012|Local Search, Social Media Marketing|2 Comments

4 Tools To Help Generate Content Ideas

Since the fall out of Google Animal Apocalypse there has been lots of talk of content and content marketing. None of this is new, Google has been preaching content since the day dot and savvy Internet Marketers have been using […]

By |September 19th, 2012|Content|2 Comments

Twitter Newbie: 5 Mistakes That Can Get You Blocked, Ignored or Unfollowed

It's not that difficult to navigate Twitter, but, as a new user, some basic know how to make your experience more enjoyable and productive.
By |September 18th, 2012|Social Media Marketing|8 Comments

Three Influencer Outreach Tactics You Might Not Have Tried…On Purpose.

You know your industry and space better than anyone. You know who your communities big-wigs and influencers are but you’re struggling to build relationships with them. Here are three tactics that can work incredibly well when done right. You might already be doing these with other people. Turn them on your targeted influencers – in a genuine way – and watch the relationships flourish.
By |September 18th, 2012|Social Media Marketing|Comments Off on Three Influencer Outreach Tactics You Might Not Have Tried…On Purpose.

How Bad Content Is Ruining SEO

For marketers and SEO people, duplicative, badly-written content is hurting us, because it makes it more difficult for our audience to see the good stuff (ours, of course). So here's a list of what-not-to-do that I, on behalf of all of us, am pleading you to follow.
By |September 17th, 2012|Content, SEO|11 Comments

Targeting Interest Categories in AdWords Display Advertising

Using Google AdWords Display Advertising, you can show ads to potential customers as they browse the web. There are several ways to target these customers. For example, you can select the specific sites that you want your ads to appear […]

By |September 17th, 2012|PPC|1 Comment