Uncover existing opportunities for your local business and help outline how to expand from there.
Today good marketing equals good content — and the other way around. But how do you get there? Where do you start?
Guest posting is in danger of becoming over-run by low quality 'articles' that offer nothing new to the reader. Authorship is one way in which Google could look to separate the wheat from the chaff – here Patrick from Ideasbynet presents some ideas on how this could be implemented.
A lead capture page is a unique webpage, usually known as "landing page". I prefer to call it with its technical name because I think it's more appropriate. A good online marketing campaign is useless without a great landing page. The main aim of a lead capture page is to persuade your web visitors to […]
Since the fall out of Google Animal Apocalypse there has been lots of talk of content and content marketing. None of this is new, Google has been preaching content since the day dot and savvy Internet Marketers have been using content for years. The panic that Google has caused appears to have been pretty widespread […]
For marketers and SEO people, duplicative, badly-written content is hurting us, because it makes it more difficult for our audience to see the good stuff (ours, of course). So here's a list of what-not-to-do that I, on behalf of all of us, am pleading you to follow.
Using Google AdWords Display Advertising, you can show ads to potential customers as they browse the web. There are several ways to target these customers. For example, you can select the specific sites that you want your ads to appear on (placement targeting), or create a context from a selection of themed keywords, placing your […]