To A/B or Not To A/B? That Is The Question

These guidelines should help you determine which testing approach is best for your situation and how you can get started.
By |September 14th, 2012|Inbound Marketing|1 Comment

Kickstart your Competitor Analysis

For any business online, ranking for the terms that drive traffic to products that sell is just the first half of the battle. Ensuring you keep that valuable search traffic is just as important. Competitor analysis is a vital part of any ongoing optimization plan, especially if you rely on traffic from sought after search terms.
By |September 13th, 2012|Analytics & ROI Analysis, SEO|1 Comment

Google+ Authorship: Best Practices To Get A Rich Snippet In 2014

As Google continues its quest to provide its users with the most authoritative and relevant search results, the folks over at Mountain View have devised a strategy for connecting authors with their content. Their technique is called AuthorRank, and it's shaping up to change how quality content is pushed through the SERP's.
By |September 13th, 2012|SEO, Social Media Marketing|8 Comments

Enterprise SEO, the logical question

a matrix for Web Marketing Managers to analyze Enterprise SEO and the fundamental causes resulting in change. Additionally, we will discuss how you can apply this tool to your Search Marketing Strategy.
By |September 12th, 2012|SEO|1 Comment

Make Your Site Even More Mobile Friendly with Responsive Design

Is your website optimized for mobile devices, and how flexible is it to adapt to the many different resolutions of the various smartphones and tablets on the market today? In other words, do you know how the experience will be for users viewing your website on Sony Ericsson T715 or iPad mini rumored to release in October of this year?
By |September 12th, 2012|Web Design|1 Comment

Women Rule the Web and Your Pocketbook

But, at least online, the glass ceiling is beginning to be shattered. Not only does social media create a level playing field, women rule the roost (80 percent!) when it comes to purchase decisions (not a surprise) and brands are turning their attention to them.
By |September 11th, 2012|Content, Social Media Marketing|2 Comments

3 Surprising Reasons Branding Makes You a Better Writer

Branding builds better businesses. But did you know it also make you a better writer?
By |September 11th, 2012|Content|1 Comment

2 Incredibly Easy Actionable Tips To Implement Social Media Into Your Business

We call awesome when we see it. Use these two tips -- one orthodox and one ... well, let's say uncommon -- and you will see more engagement in your stream.
By |September 10th, 2012|Social Media Marketing|3 Comments

Expand Your AdWords Remarketing Strategy with YouTube TrueView Video Ads

Two years ago YouTube launched TrueView video ads. Now Google has released TrueView ads to all AdWords accounts. Here's how to cash in.
By |September 10th, 2012|PPC, Social Media Marketing|Comments Off on Expand Your AdWords Remarketing Strategy with YouTube TrueView Video Ads

10 Easy Ways to Find Blog Post Topics

Sometimes you're slumped; what to write about this time? This week? This month? But getting ideas -- the right ideas can be very easy. Here are 10 ways to do it quickly and effectively.
By |September 7th, 2012|Content|10 Comments