Answer these 3 simple-yet-not-so-simple questions BEFORE you start any internet marketing effort for your site.

Most of us spend hours upon hours on Facebook sharing, liking, finding friends and commenting. We almost have a second life online. Wolfram Alpha believes our activity on Facebook can say something about us. Their new tool, the Wolfram Alpha tool, analyzes your activity on Facebook to give you detailed information about your life online. [...]

Can Private People Really Have a Social Brand on Facebook?

by Kimberly Bordonaro October 23rd, 2012

Is there really such a thing as a personal social brand — and if so, how do you get it?

SERP Optimization: How to Get a Green Checkmark in Google

by Helen M. Overland October 23rd, 2012

Getting people to click on your listing on the search results page is either a case of good luck — or you tweaked everything to make it just so.

Here's how to start making it just so and stop leaving SERP CTR up to chance.

Back Ups for WordPress Websites | Blogs

by Eileen Lonergan October 22nd, 2012

Backups – a part of the process we don't really like to talk about until we want to talk about it. If we don't talk about it, maybe it just won't be an issue, right? Well, not really, backups are pretty important. If you lost $20 would you feel bad? Probably slightly bummed, so how [...]

Link Building for Real Content

by Wayne Barker October 22nd, 2012

The dust appears to have settled on Google's recent updates and the SEO world seems to be accepting that things are changing and if you don't move with the times and roll with the punches you are going to get left behind. Rising from that dust has been the latest tactic or strategy or whatever [...]

Social Media Goes to School

by Jonny Ross October 19th, 2012

Schools really do need to get in on the act here. Social Media platforms such as Twitter and Facebook are a great way of getting information out quickly.

10 Things We Didn't Know A Week Ago #TGIF

by Ruud Hein October 19th, 2012

10 crucial, funny, striking, relevant, relaxing, or beautiful news items people in marketing, search & social should know about.

Google Shopping Now Pay To Play Only

by David Rothwell October 18th, 2012

Closely mirroring a 2010 SEP prediction, Google Shopping results in the US are now "pay to play" only.

How To Pause Keywords in AdWords (The Right Way)

by Shockley Au October 18th, 2012

Pausing keywords in Adwords can easily be done — the wrong way. Here's how to do it the right way.