Simplifying the Inbound Marketing Methodology (Part 2)

by David Demoe December 30th, 2013

In the first post of this 2-part series, we discussed the first two phases of the inbound marketing framework: Attract and Capture. To recap, the first stage involves attracting the right kind of traffic to your website with relevant, remarkable content. The more visitors you can attract that fit into your target demographic, the better. [...]

A Brief Guide To Google AdWords Bidding Strategies

by Dorian Travers December 27th, 2013

Bidding strategies have evolved significantly over the past few years.  There are currently several primary types of bidding strategies offered by Google AdWords, and the introduction of flexible bidding strategies has made the process more complex as well as more effective.  CPC bidding is more advanced (and complicated) than ever.  Bidding can be based on [...]

The 12 Social Media Marketing Stats of 2013

by Alicia Lawrence December 26th, 2013

Whether you're a seasoned marketer or are new to the field, you probably know that social media is pretty important in running a successful marketing campaign. In the past few years, the sales and marketing landscape has been changing, and fast. More Americans are using smart phones and virtually everyone – even some 90-year-old grandmas [...]

Framing Social Media Policy for Your Small Business

by Nancy R Jones December 25th, 2013

Social media has acquired a strong position in today's digital marketing. A well-executed social media marketing strategy brings in more leads/sales and also improves search engine rankings of a website. Social media marketing has never been a problem for big businesses as they generally outsource this to professionals. But, when it comes to small businesses, [...]

The holiday season presents is an opportunity to produce some unique and engaging social media content. A well-planned seasonal content marketing campaign can go a long way toward driving traffic and followers to your social media channels and website. In order to incorporate the holidays in your company's campaign, try the following ideas and tips. [...]

Simplifying the Inbound Marketing Methodology (Part 1)

by David Demoe December 23rd, 2013

The story is almost always the same. A company realizes that they need to step-up their online marketing game. They dip their toes in paid search. They design banner ads. They dive headfirst into social media. They buy expensive marketing automation software, attracted to the promise of magnificent exposure and increased sales. These are the [...]

  Content tools help consumers with everyday problems and provide them with solutions. Businesses can now provide content to potential customers via tools that can be accessed from multiple platforms – mobile being the most prevalent. Below are tips to keep in mind when creating your own exceptional content tool. Tip 1 – Easy To [...]

11 Ways To Blog Like A Superhero

by Lindsey Sjouwerman December 22nd, 2013

  On the 11th Day of Content SEP gave me – 11 blog tips for bloggers. Blogs – a great way to create compelling content that your target audience would be interested in reading. They provide the ability to answer questions, interact with your customers and share expert advice on particular topics. Generating and creating [...]

10 Tips for Emails That Won't Fail

by Amy Turkovich December 21st, 2013

On the 10th Day of Content my Digital Marketing Team gave to me, ten fail-proof email tips! Email is one of the most profitable marketing channels. According to a 2011 study from the Direct marketing Association, there's an average $44.25 return on a $1.00 investment, it's a tool you should be leveraging. Your greatest challenge [...]

How to Write Traffic Inducing Headlines

by Dave Ken December 20th, 2013

There is no doubt about the fact the most people decide to read an article or not based on the headline. Your content may be great with juicy tit-bits for readers but it will all go to waste without an equally eye-catching headline. People looking for content online scan content really quickly. You should be [...]