/2013

Simplifying the Inbound Marketing Methodology (Part 2)

In the first post of this 2-part series, we discussed the first two phases of the inbound marketing framework: Attract and Capture.

To recap, the first stage involves attracting the right kind of traffic to your website with [...]

By |December 30th, 2013|Inbound Marketing|Comments Off on Simplifying the Inbound Marketing Methodology (Part 2)

A Brief Guide To Google AdWords Bidding Strategies

Bidding strategies have evolved significantly over the past few years.  There are currently several primary types of bidding strategies offered by Google AdWords, and the introduction of flexible bidding strategies has made the process more complex as well as [...]

By |December 27th, 2013|PPC|4 Comments

The 12 Social Media Marketing Stats of 2013

Whether you're a seasoned marketer or are new to the field, you probably know that social media is pretty important in running a successful marketing campaign. In the past few years, the sales and marketing landscape has been changing, and [...]

By |December 26th, 2013|Social Media Marketing|6 Comments

Framing Social Media Policy for Your Small Business

Social media has acquired a strong position in today's digital marketing. A well-executed social media marketing strategy brings in more leads/sales and also improves search engine rankings of a website.

Social media marketing has never been a problem for [...]

By |December 25th, 2013|Social Media Marketing|Comments Off on Framing Social Media Policy for Your Small Business

12 Ideas to Tie Your Social Media Campaign Into the Seasonal Holidays

The holiday season presents is an opportunity to produce some unique and engaging social media content. A well-planned seasonal content marketing campaign can go a long way toward driving traffic and followers to your social media channels and website. In [...]

By |December 24th, 2013|Social Media Marketing|1 Comment

Simplifying the Inbound Marketing Methodology (Part 1)

The story is almost always the same.

A company realizes that they need to step-up their online marketing game. They dip their toes in paid search. They design banner ads. They dive headfirst into social media. They buy [...]

By |December 23rd, 2013|Inbound Marketing|Comments Off on Simplifying the Inbound Marketing Methodology (Part 1)

Not Your Average Content Fix: 12 Tips For Totally Awesome Content Tools

 

Content tools help consumers with everyday problems and provide them with solutions. Businesses can now provide content to potential customers via tools that can be accessed from multiple platforms - mobile being the most prevalent. Below are tips to [...]

By |December 23rd, 2013|Content|Comments Off on Not Your Average Content Fix: 12 Tips For Totally Awesome Content Tools

11 Ways To Blog Like A Superhero

 

On the 11th Day of Content SEP gave me - 11 blog tips for bloggers.

Blogs - a great way to create compelling content that your target audience would be interested in reading. They provide the ability to [...]

By |December 22nd, 2013|Content|Comments Off on 11 Ways To Blog Like A Superhero

10 Tips for Emails That Won't Fail

On the 10th Day of Content my Digital Marketing Team gave to me, ten fail-proof email tips!

Email is one of the most profitable marketing channels. According to a 2011 study from the Direct marketing Association, there's [...]

By |December 21st, 2013|Email Marketing|1 Comment

How to Write Traffic Inducing Headlines

There is no doubt about the fact the most people decide to read an article or not based on the headline. Your content may be great with juicy tit-bits for readers but it will all go to waste without an [...]

By |December 20th, 2013|Content|2 Comments