//January

Get more out of Google Analytics

Google Analytics is easily the most popular web analytics package available. It is free, easy to set up and offers a lot of functionality by default. It isn't perfect and like most other tools it comes with a number of [...]

By |January 17th, 2013|Analytics & ROI Analysis|Comments Off on Get more out of Google Analytics

What The Facebook Graph Search Engine Is, Does, How It Works, and How To Use It

Facebook has launched what CEO Mark Zuckerberg calls Facebook's "third pillar", after Timeline and News Feed; Facebook Graph Search.

The tool, a search engine really, indexes all the information on Facebook, from photos posted to things liked. It [...]

By |January 16th, 2013|Social Media Marketing|5 Comments

The Psychology Behind A Great Blog Title And 3 Ways To Harness It

Your blog's title is the first thing that any reader will come across and is often the sole piece of information using which they make a decision to click through. Therefore, it is very important that you create titles that [...]

By |January 16th, 2013|Content|Comments Off on The Psychology Behind A Great Blog Title And 3 Ways To Harness It

The Rising Influence of AuthorRank In 2013

The days of Google PageRank's link-based dominance are numbered. While it's no secret that Google has been working on undermining the SEO manipulators who use link building schemes and black hat methods to rise in the search rankings, [...]

By |January 15th, 2013|PR, SEO|2 Comments

How to Do Keyword Research in 10 Minutes

I remember when I first learned about keyword research. The in thing then was formulas that used some combination of the number of monthly searches, the number of Google results, standardizing coefficients and the placement of the moon in relation [...]

By |January 15th, 2013|PPC|2 Comments

Making Pinterest Work for You

You can't deny Pinterest is a power-player in social media. Despite only launching in 2010, it's the third-most used social media site in the United States. A visually-oriented medium seems like a no-brainer for brand building and indirect marketing, but [...]

By |January 14th, 2013|Content, Social Media Marketing|4 Comments

3 Strategies for Turning "Blah" Content Into Powerful Link Magnets: Link Bait Updated for 2013

The term "link bait" doesn't get tossed around as often as it used to.

Which is a shame considering that this fundamental SEO strategy still works like crazy.

And why wouldn't it? You're creating killer content that people naturally share, discuss (and [...]

By |January 14th, 2013|Content, SEO|Comments Off on 3 Strategies for Turning "Blah" Content Into Powerful Link Magnets: Link Bait Updated for 2013

Facebook Is Here To Stay – Is Your Business?

Facebook is a hugely popular social media website, and there is no indication that its popularity is on the decline. It comes down to this People are your customers, and online the majority of people are on Facebook. If your [...]

By |January 11th, 2013|Social Media Marketing|Comments Off on Facebook Is Here To Stay – Is Your Business?

The 13 WordPress Plugins For 2013

I have written on plugins before, and the funny thing is, I really am uber sensitive to using plugins sparingly, as this is an easy way to "break" your site or provide a gateway to hackers. On the other hand, [...]

By |January 11th, 2013|SEO|3 Comments

A Basic Conversion Optimization Process

Over the last month or so I've started working with a couple new clients. One project is a landing page that will be hosted on a partner's website and the other project is a landing page for paid search (PPC) [...]

By |January 10th, 2013|Conversion Optimization|Comments Off on A Basic Conversion Optimization Process