10 Things We Didn’t Know A Week Ago [Week 07]

1. Godaddy's Ad Campaigns The Brainchild Of A WomanThose Godaddy Ad Campaigns? The Brainchild Of A Woman

the person behind all these testosterone-laced campaigns is a woman: Barb Rechterman, GoDaddy's longtime senior executive VP [...]

By |February 15th, 2013|SEO|6 Comments

SEP Presents: Harlem Shake by Baauer [VIDEO]

Remember SEP's hilarious Gangnam Style parody video? (Check out the blog post here if you missed it.) Well the stars of SEP have returned to bring you the much loved and hated, as is with all things viral, Harlem Shake! [...]

By |February 14th, 2013|Company News|Comments Off on SEP Presents: Harlem Shake by Baauer [VIDEO]

How to Get the Social Ball Rolling

So you're a small business owner. You have attended networking events and seminars, tried your hand at telemarketing, let the word loose with SMS, business cards with coupon codes. Basically, your offline marketing is done. For the online part: you [...]

By |February 14th, 2013|Social Media Marketing|1 Comment

Search Engine People Celebrity Look A-Like’s 2013 Edition

Last year we did a feature on celebrity look a-like's at SEP. We came across many twins in the SEP community, and shared a lot of laughs over it. Now that our team has grown again, we couldn't help but [...]

By |February 13th, 2013|Company News|Comments Off on Search Engine People Celebrity Look A-Like’s 2013 Edition

New Twitter Trial – Pay By Tweeting a Specific #Hashtag

Its true! Its called 'Amex Sync' and its a joint project between American Express and Twitter (as announced here). It requires that you Synchronise your American Express card with your Twitter account, much like you would a quick pay gas [...]

By |February 13th, 2013|Social Media Marketing|Comments Off on New Twitter Trial – Pay By Tweeting a Specific #Hashtag

Social Stats: Stop Paying Attention to Locker-room Metrics

We see it all over the place. People throwing around their page fan counts or even post tweet counts like they're some kind of badge of honor. The bigger they are, the better they they are. [...]

By |February 13th, 2013|Content, Social Media Marketing|6 Comments

Start Conducting Seasonal Events to Improve Conversion Rate

The holiday season provides all businesses with a large space to land more sales and increase their profit margin. Customer spending increases during this period and in 2012 sales was seen rising 4.1%. While most online businesses rely [...]

By |February 12th, 2013|Conversion Optimization|2 Comments

Understand What Eric Schmidt Really Said About Authorship & Author Rank

What Eric Schmidt said:

"Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results. The [...]

By |February 11th, 2013|PR, SEO|7 Comments

Content Marketing With Pinterest Private Boards

Social media is a varied and unique animal, with many different incarnations that target specific needs in the marketer, and engaging in different demographics. Lately, the lines between those demographics are becoming blurred. The videos watched by men in their [...]

By |February 11th, 2013|Content, Social Media Marketing|2 Comments

What Google Enhanced Campaigns Changes And How That Impacts You

co-authored with Ron Hutchison

Since Google's announcement of the new AdWords Enhanced Campaigns, the PPC world has been buzzing with thoughts, opinions, and even a few petitions relating to the impact that Enhanced Campaigns is going to have on campaign managers. [...]

By |February 8th, 2013|PPC|3 Comments