10 Things We Didn't Know A Week Ago [Week 07]

by Ruud Hein February 15th, 2013

1. Godaddy's Ad Campaigns The Brainchild Of A Woman[tweetthis id=1]Those Godaddy Ad Campaigns? The Brainchild Of A Woman[/tweetthis] [...] the person behind all these testosterone-laced campaigns is a woman: Barb Rechterman, GoDaddy's longtime senior executive VP and chief marketing officer [...] I feel like a lot of people would be surprised to learn that it's [...]

SEP Presents: Harlem Shake by Baauer [VIDEO]

by Shockley Au February 14th, 2013

Remember SEP's hilarious Gangnam Style parody video? (Check out the blog post here if you missed it.) Well the stars of SEP have returned to bring you the much loved and hated, as is with all things viral, Harlem Shake! Unless you've been hiding under a rock this past week, you must have heard about [...]

How to Get the Social Ball Rolling

by Chhavi Vatwani February 14th, 2013

So you're a small business owner. You have attended networking events and seminars, tried your hand at telemarketing, let the word loose with SMS, business cards with coupon codes. Basically, your offline marketing is done. For the online part: you have a site, a blog, and a Twitter account. You write a post which you [...]

Search Engine People Celebrity Look A-Like's 2013 Edition

by Caitlin Melvin February 13th, 2013

Last year we did a feature on celebrity look a-like's at SEP. We came across many twins in the SEP community, and shared a lot of laughs over it. Now that our team has grown again, we couldn't help but to do another post after coming across even more celebrity look a-like's! Say hello to [...]

Its true! Its called 'Amex Sync' and its a joint project between American Express and Twitter (as announced here). It requires that you Synchronise your American Express card with your Twitter account, much like you would a quick pay gas chip. It then permits you to pay for certain items by tweeting the hashtag (eg. [...]

Social Stats: Stop Paying Attention to Locker-room Metrics

by Kristy Bolsinger February 13th, 2013

We see it all over the place. People throwing around their page fan counts or even post tweet counts like they're some kind of badge of honor. The bigger they are, the better they [want you to think] they are. Like somehow these numbers validate their efforts and prove their worth. It's awkward. It's embarrassing. [...]

The holiday season provides all businesses with a large space to land more sales and increase their profit margin. Customer spending increases during this period and in 2012 sales was seen rising 4.1%. While most online businesses rely on SEO strategies to stand out from competition and grab the attention of their target audience, you [...]

What Eric Schmidt said: "Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results. The true cost of remaining anonymous, then, might be irrelevance." – Eric Schmidt What people read: Content written by Google+ [...]

Content Marketing With Pinterest Private Boards

by Ann Smarty February 11th, 2013

Social media is a varied and unique animal, with many different incarnations that target specific needs in the marketer, and engaging in different demographics. Lately, the lines between those demographics are becoming blurred. The videos watched by men in their 40's tend to be similar (or the same) as woman in their early 20's. Facebook [...]

co-authored with Ron Hutchison Since Google's announcement of the new AdWords Enhanced Campaigns, the PPC world has been buzzing with thoughts, opinions, and even a few petitions relating to the impact that Enhanced Campaigns is going to have on campaign managers. Let's take a few minutes to cut through the noise, and look at exactly [...]