You're undoubtedly familiar with Pinterest, and if you are in an industry that has pioneered using the social networking site for business fashion, food, and photography are some of the standouts then you surely are aware of its value. But I bet you're still making some rookie mistakes that mean your Pinterest marketing isn't as [...]

How to Write About Anything

by Saba Mushtaq March 21st, 2013

Perhaps you are a freelance writer, who is just breaking into the field, or you are an aspiring blogger, but you dont consider yourself a wordsmith. In either case, you will likely come across topics that you simply have to write about in order to drive traffic or to meet a clients requirement. When it [...]

Vine: Another Great Social Media Marketing Tool

by Caitlin Melvin March 21st, 2013

Instagram took over the world of apps by storm. If you have a Smart Phone that supports Instagram, you probably downloaded the app and uploaded photos of cats, cars and selfies (Is 'selfie' in the dictionary yet?) Brands and marketers immediately picked up on the app and used it to their advantage. I'm sure many [...]

Whether your local internet marketing strategy includes local citations, geo-targeting, or local social media marketing, it is important to properly optimize your businesss website, when your business has more than one location. It is common knowledge among SEOs that it is a good marketing strategy to have unique, optimized URLs for every page of your [...]

Make Your Editorial Calendar Work for You

by Karianne Stinson March 20th, 2013

Almost any marketer will tell you it is best practice to have an editorial calendar to track all of your social activities. We all know we should have one and follow it, but sometimes it can be a challenge. Some people may struggle with where to start and how to create an editorial calendar. But [...]

3 Reasons to Use LinkedIn PPC

by Robert Brady March 19th, 2013

For many people, the pay-per-click (PPC) industry is synonymous with Google AdWords. For the slightly more informed there is also BingAds (which give access to PPC advertising on Bing & Yahoo). However, one of the most under appreciated PPC platforms is LinkedIn (who else claims to put your ads in front of 3,377 people in [...]

How to Score Successful Guest Posts

by Kelly Gregorio March 19th, 2013

As your blog matures you may be considering offers from guest bloggers to contribute articles to your site. There are a lot of reasons that make inviting others to guest post attractive. First of all, they are a great way to afford you some free time, as hosting a guest post can give you a [...]

10 Steps to Moving Your Site to A New Domain

by Unmana Datta March 18th, 2013

We just moved our site to a new domain, and while the process was a pain, it's done now and with no major issues. Here is how we did it — and if I missed something, I hope you'll let me know! 1: Prepare for the Worst Take a complete backup of your site. Make [...]

5 ways to rejuvenate and promote old content

by Leo Dimilo March 18th, 2013

As a runner, I can tell you that when you are first starting out as a beginner, things are difficult. Arms flail. Legs tend to wobble. Everything feels off balance. If you do it long enough though, your body starts to figure out ways to economize the motion. You run with deliberation, economizing every step [...]

Don't Fail: 8 Critical Steps For Your Marketing Plan

by Cara McCarron March 15th, 2013

Many businesses fail in one very critical area; marketing or lack of it. In fact, most banks will ask a new start up for a Business Plan, but dedicate only a page or two to the marketing of your business. False Start Starting a business can be one of the most rewarding endeavours you experience! [...]