Monthly Archives: April 2013

//April

10 Things We Didn’t Know A Week Ago [Week 16]

1. One Box Results Can Decrease Click-through On Organic Results By 65% In a working paper, Zhenyu Lai and I measure the impact of OneBox by using a quasi-experiment before and after the introduction of Google Flight Search. Using a [...]

By | April 19th, 2013|SEO|Comments Off on 10 Things We Didn’t Know A Week Ago [Week 16]

How to To Do Effective Link Building Outreach For Your SEO Campaign

In the world of internet marketing, there is nothing more important than link building Even with the evolution of SEO and the introduction of social media as a new Google ranking metric, link building is still one of the most [...]

By | April 18th, 2013|SEO|Comments Off on How to To Do Effective Link Building Outreach For Your SEO Campaign

How to Deal with Google Suggest Defamation

Some people say you never get a second chance to make a first impression. It's funny how much time and energy companies and brands devote to marketing activities when a big source of trouble is there, in front of their [...]

By | April 18th, 2013|SEO|Comments Off on How to Deal with Google Suggest Defamation

Keyword Targeting on Twitter: The Right Place, The Right Time

Today Twitter launched a keyword targeting option, drastically improving the value of their advertising products. Intent is the strongest indicator of potential interest in an advertiser's offer. For this reason, AdWords has become an unbelievably successful product; this search/intent targeting [...]

By | April 17th, 2013|Social Media Marketing|Comments Off on Keyword Targeting on Twitter: The Right Place, The Right Time