//April

Changes to Facebook Pages: The New Canvas for Mobile Marketing

First the responsive newsfeed, then Facebook Home, and today there were changes to Facebook Pages. If it wasn't apparent that Facebook was serious about being "mobile first" before, it certainly is now.

Why change the Pages layout? Over 680 million people [...]

By |April 23rd, 2013|Mobile, Social Media Marketing|1 Comment

How To Prevent The Click-back: Keeping Customers On Your Site

Sometimes in our industry it's quick to jump to the conclusion that if sales are down, it's time to do one of the following:

a) Spend more marketing dollars

b) Spend less marketing dollars

In this blog post we'll talk about,

Option c) Simple [...]

By |April 23rd, 2013|PPC, SEO|Comments Off on How To Prevent The Click-back: Keeping Customers On Your Site

The 3 Step Process To Get Into Facebook For Business

Having managed a portfolio of social media campaigns for businesses of all sizes and types, I still continue to get asked by business owners "why should my business be on Facebook?".

I answer this question with [...]

By |April 23rd, 2013|Social Media Marketing|1 Comment

Website Checklist: Essential Content for Your Personal Brand

"What information should I include on my website?"

With all of your efforts in positioning your company, creating your brand platform, establishing services and products that will change the world, and selecting a fantastic website designer, that [...]

By |April 22nd, 2013|Content|3 Comments

How Pinterest Actually Pins User's Interest on Pinboards – PART 2

We learned in the First Part how Pinterest can be used in a beneficial manner for performing optimization of a business site on search engines. In this part we will observe that as spectacular as this foundation may be, what [...]

By |April 22nd, 2013|Social Media Marketing|Comments Off on How Pinterest Actually Pins User's Interest on Pinboards – PART 2

It's called Googladaption – SEO Essentials for 2013

Once upon a time I was a very naive, "go with the flow trust everyone" type of a kid. Nowadays I'm quite weary and sceptical towards everything people tell me which is quite hard for me especially being [...]

By |April 19th, 2013|SEO|5 Comments

10 Things We Didn't Know A Week Ago [Week 16]

1. One Box Results Can Decrease Click-through On Organic Results By 65%

In a working paper, Zhenyu Lai and I measure the impact of OneBox by using a quasi-experiment before and after the introduction of Google [...]

By |April 19th, 2013|SEO|Comments Off on 10 Things We Didn't Know A Week Ago [Week 16]

How to To Do Effective Link Building Outreach For Your SEO Campaign

In the world of internet marketing, there is nothing more important than link building Even with the evolution of SEO and the introduction of social media as a new Google ranking metric, link building is still one of the most [...]

By |April 18th, 2013|SEO|Comments Off on How to To Do Effective Link Building Outreach For Your SEO Campaign

How to Deal with Google Suggest Defamation

Some people say you never get a second chance to make a first impression. It's funny how much time and energy companies and brands devote to marketing activities when a big source of trouble is there, in front of their [...]

By |April 18th, 2013|SEO|Comments Off on How to Deal with Google Suggest Defamation

Keyword Targeting on Twitter: The Right Place, The Right Time

Today Twitter launched a keyword targeting option, drastically improving the value of their advertising products.

Intent is the strongest indicator of potential interest in an advertiser's offer. For this reason, AdWords has become an unbelievably successful product; this search/intent targeting has [...]

By |April 17th, 2013|Social Media Marketing|Comments Off on Keyword Targeting on Twitter: The Right Place, The Right Time