You Cannot Afford to Ignore Local Business Listings

by Chris Marentis April 17th, 2013

Search engine marketing and search engine optimization are constantly evolving, and they have already moved through several stages. While many of the SEO strategies of the past still maintain some of their relevance, new strategies are consistently coming to the forefront and making antiquated search engine marketing approaches obsolete. Seven years ago, the idea of [...]

On-site SEO strategy

by Alexander Zagoumenov April 17th, 2013

There's a number of ways to categorize your SEO efforts (on-site and off-site, for instance). In this article I want to discuss on-site SEO elements as opposed to off-site strategy. In other words, I'll provide you with tips and tools to keep your site clean and have a great relationship with search engines. This article [...]

Spinning Negative Reviews into Positive Local Rankings

by Jason Streatch April 16th, 2013

It's coming; another new Google search algorithm to contend with. This time the 'Google Merchant Quality Algorithm', announced by Google's head of search spam Matt Cutts at this year's SXSW festival, aims to penalize low and poor quality merchants in local search results.  With Google's increased focus on local search and its own Google + [...]

It is amazing how little some online marketers know about their landing pages. Like a tourist in a foreign country, a marketing newbie often gets a standard set of conversion optimization tips that normally include: "unclutter-unclutter-unclutter", "use compelling titles and images", etc. But is there more to these tips? Well, the more one learns about [...]

You dream about building links purely on the awesomeness of your website. And maybe you've earned some. I have, and it feels great to be recognized. But let's be honest– not every website can bring something new and special to the marketplace that's going to earn purely organic recognition. SEOs crave natural links that are [...]

10 Firefox Add-Ons to Improve Your Productivity

by Tony Choy April 12th, 2013

I love using Firefox. I have experimented with many different web browsers in the past, but I always switch back to Firefox in the end. Using Google Chrome or Internet Explorer feels like trying on a shoe that is a few sizes too small. It just doesn't feel right for me. One of the main [...]

10 Things We Didn't Know A Week Ago [Week 15]

by Ruud Hein April 12th, 2013

1. We Use Facebook Out Of Boredom And To See What Friends Are Up To – The Atlantic 2. Mali Gives .Ml Domain Registrations Away For Free – The Guardian "The new scheme is being operated by Freedom Registry, the company which operates a similar .TK system for Tokelau – the tiny cluster of coral [...]

How To Make Ecommerce Content

by David Leonhardt April 11th, 2013

  So much talk abounds about content being king, especially since Google let loose its stampede of penguins and pandas across the flower gardens of the Internet (Can penguins really stampede?). That's all very fine if you run a news site or a blog site, and (predictably enough) so much of the how-to information being [...]

Best Practices for Promoting Infographics

by Amy Balliett April 10th, 2013

With thousands of infographics posted on a daily basis, it can take a lot of work to get your latest creation the online attention it deserves. This can be problematic if you've invested the time, money and resources and the infographic fails in promotion. As the owner of both an infographic design agency and an [...]