//April

You Cannot Afford to Ignore Local Business Listings

Search engine marketing and search engine optimization are constantly evolving, and they have already moved through several stages. While many of the SEO strategies of the past still maintain some of their relevance, new strategies are consistently coming to the […]

By |April 17th, 2013|Local Search|3 Comments

On-site SEO strategy

There's a number of ways to categorize your SEO efforts (on-site and off-site, for instance). In this article I want to discuss on-site SEO elements as opposed to off-site strategy. In other words, I'll provide you with tips and tools […]

By |April 17th, 2013|SEO|2 Comments

Spinning Negative Reviews into Positive Local Rankings

It's coming; another new Google search algorithm to contend with. This time the 'Google Merchant Quality Algorithm', announced by Google's head of search spam Matt Cutts at this year's SXSW festival, aims to penalize low and poor quality […]

By |April 16th, 2013|Local Search|2 Comments

15 Shades of Landing Page Performance: Can You See Them All?

It is amazing how little some online marketers know about their landing pages. Like a tourist in a foreign country, a marketing newbie often gets a standard set of conversion optimization tips that normally include: "unclutter-unclutter-unclutter", "use compelling titles and […]

By |April 16th, 2013|Conversion Optimization|Comments Off on 15 Shades of Landing Page Performance: Can You See Them All?

How to be a Proactive Publisher that Site Owners Love

You dream about building links purely on the awesomeness of your website. And maybe you've earned some. I have, and it feels great to be recognized. But let's be honest– not every website can bring something new and […]

By |April 15th, 2013|Content|Comments Off on How to be a Proactive Publisher that Site Owners Love

10 Firefox Add-Ons to Improve Your Productivity

I love using Firefox. I have experimented with many different web browsers in the past, but I always switch back to Firefox in the end. Using Google Chrome or Internet Explorer feels like trying on a shoe that is a […]

By |April 12th, 2013|Conversion Optimization|Comments Off on 10 Firefox Add-Ons to Improve Your Productivity

10 Things We Didn't Know A Week Ago [Week 15]

1. We Use Facebook Out Of Boredom And To See What Friends Are Up To – The Atlantic

2. Mali Gives .Ml Domain Registrations Away For Free – The Guardian

"The […]

By |April 12th, 2013|SEO|Comments Off on 10 Things We Didn't Know A Week Ago [Week 15]

How To Make Ecommerce Content

 

So much talk abounds about content being king, especially since Google let loose its stampede of penguins and pandas across the flower gardens of the Internet (Can penguins really stampede?).

That's all very fine if […]

By |April 11th, 2013|Content|Comments Off on How To Make Ecommerce Content

Best Practices for Promoting Infographics

With thousands of infographics posted on a daily basis, it can take a lot of work to get your latest creation the online attention it deserves. This can be problematic if you've invested the time, money and resources and the […]

By |April 10th, 2013|Display Advertising/RTB|2 Comments