One of the greatest things about working in the Search Industry is the copious amount of data that we get to play with. I have a quantitative background with an undergrad in electrical engineering and in my former life was a forecast analyst. I love numbers and the ability to pull insights from data. A [...]

  Although it may seem fairly straightforward,I've often found that the best content marketing campaigns usually follow a relatively simple formula when it comes to content creation. The less fuss there is the easier it will be to get content out the door and working in favor of your SEO. Start Gathering Topics One of [...]

5 Useful Pinterest Analytics Tools

by Ann Smarty April 9th, 2013

Six months ago I set out to find analytics tools for Pinterest, and I found very little. Those apps that had existed seemed to have disappeared, and there were shockingly few choices considering how intensely popular the site was becoming. When a social media site becomes the fastest growing on the web, you expect third [...]

Poor email. It's not sexy and exciting like smartphones, apps and social media trends that keep popping up and taking the world by storm. If anything, email is often unfairly given a bad reputation, aligned to spamming porn and pills into inboxes and just being a nuisance in general. And yet, how many times have [...]

Recently Courtney Seiter of Raven Tools picked my brain on this very topic. It ended up being featured on MarketingLand (with a few people who are a whole lot smarter than me). In the discussion that myself and Courtney had I ended up going a bit off topic and listing more ideas that she used! [...]

How to Track Social Media Stats within WordPress

by Eileen Lonergan April 5th, 2013

You know that old Irish joke: She is so social she would attend the opening of an envelope? Well this is exactly what the seo spiders are up to: tirelessly pinging and ponging their way through social platforms. No party is too small, public Facebook pages, trending topics in Twitter, the thousands of blog posts [...]

2012 was definitely the year of Pinterest – one of the hottest topics in the tech press throughout the year as the new player in social media went from strength to strength, attracting more than 10 million users in record time. That was back in the spring of last year and Pinterest has continued to [...]

The importance of guarding ones online reputation today cannot be understated. We live in a time when most employers conduct web searches about candidates prior to interviewing them; many people who are dating do so about prospective mates–there a million reasons why people search for one another online. Interestingly, though, according to one report, an [...]

Easily Solve 3 Common Google+ Local Profile Problems

by Martha Vasquez April 4th, 2013

Google+ Local offers the opportunity for clients to have high visibility in search engines when users search for products or services within a geographical area. If a Google+ Local profile is optimized to its full potential businesses can see significant growth in their search engine rankings and conversions. But even though business owners go through [...]

The Best SEO Firms Will Practice What They Preach

by Nick Stamoulis April 3rd, 2013

The SEO industry, unfortunately, has a relatively negative reputation. Ass-hat SEOs, an awesome term coined by Kristine Schachinger on Search Engine Watch, refers to those SEO providers that aren't SEOs at all, but they make money using our techniques while making the rest of us look bad. White hat SEO providers follow the guidelines of [...]