What Chris Hadfield Did Right (And You Can Too!)

As television was to the man walking on the moon in 1969, Social Media is to Commander Chris Hadfield's 5-month stint on the International Space Station (ISS).

Evan and Kyle Hadfield, Chris' sons, began preaching the merits of Social Media at […]

By |May 24th, 2013|Social Media Marketing|1 Comment

Using Buzzstream's BuzzBar With Link Prospector

BuzzStream has always been a great tool for collecting and organising your link prospecting and outreach. It did, however, suffer a little in the fact that you had to navigate away from it to qualify the sites that you had […]

By |May 24th, 2013|SEO|Comments Off on Using Buzzstream's BuzzBar With Link Prospector

"Use It Anywhere, Anytime" Web Design : The 5 Power Trends

We no longer create websites that have fixed size layouts of 960px wide. With an ever-growing range  and variety of different screen sizes we now create websites that visually look great no matter what device they are viewed on: Responsive […]

By |May 23rd, 2013|Web Design|3 Comments

How to Write Content for Trending Topics without Being Spammy

Businesses will frantically look around for new consumer behavior trends. Will the mobile be the future of the web? How will mobile consumption patterns evolve? What products and services are making it to the top of the consumer mind share? […]

By |May 23rd, 2013|Content|Comments Off on How to Write Content for Trending Topics without Being Spammy

How To Really Use Twitter Hashtags

Twitter users originally used hashtags to categorize and identify their tweets. It became so popular that Twitter decided to integrate it into their platform and improve upon it.

Hashtags are now used to categorize tweets, to help twitter […]

By |May 22nd, 2013|Social Media Marketing|7 Comments

Increase & Strengthen Your Social Efficiency By Documenting The Processes That Work

As social capabilities mature they become like any other business process or work flow and need to be documented as such.

Let me first start by saying there is such a thing as good process and […]

By |May 22nd, 2013|Social Media Marketing|Comments Off on Increase & Strengthen Your Social Efficiency By Documenting The Processes That Work

Canonicalization & Pagination 101 for e-commerce Websites

Perhaps one of the more troubling conundrums that SEO's face is canonicalization. Running a close second is pagination.
Here's An Example
You have an e-commerce website and you want to rank for "beach towels". Currently, you have a category page that […]

By |May 21st, 2013|SEO|Comments Off on Canonicalization & Pagination 101 for e-commerce Websites

Step-By-Step Guide on Optimizing Images for Pinterest

Different social media sites provide a different benefit for users. Having a well rounded approach to your use of these networks is key to properly utilizing them, which means targeting each with a specific approach. You have to optimize content, […]

By |May 21st, 2013|Social Media Marketing|5 Comments

5 Essential Local SEO Tools for Marketing a Small Business Online

Let's say you are a small business owner who wants to make their brick-and-mortar store popular online. Or, let's say you are a local SEO consultant who is helping the said owner with Internet promotion.

What marketing tools can you use […]

By |May 20th, 2013|Local Search, SEO|4 Comments

Website Foundations That Make Customers Come In And Stay

Websites need to be clear for two audiences; for the search engines so they can make sure the site is ranked high enough for people to find it, and it has to be interesting enough for us humans that come […]

By |May 17th, 2013|Web Design|Comments Off on Website Foundations That Make Customers Come In And Stay