Google Is Not Out To Get You

This may be hard for site owners to hear, but Google doesn't really care about your websites success. What they care about, just like every other online business owner, is their target audience. You might be in the [...]

By |May 9th, 2013|SEO|Comments Off on Google Is Not Out To Get You

The Importance of Color & Contrast in Increasing Sales and Conversions

"Contrast is the difference in luminance and/or color that makes an object (or its representation in an image or display) distinguishable." - Wikipedia

In the real world, contrast simply helps us distinguish objects from each other. On [...]

By |May 9th, 2013|SEO|2 Comments

The Formula For Local SEO Success

Local marketing experts will tell you that the world of local search marketing is highly competitive and oftentimes intimidating. However, with the inclusion of the "7-pack" on the first page of Google's SERPs, there is at least a target that [...]

By |May 8th, 2013|Local Search|1 Comment

How Any Business Can Take Advantage of Pinterest

Pinterest is great for photogenic businesses. Some businesses are just naturally pinnable: clothing retailers, photographers, and any business that works with food has learned this already. They can just read about how to use Pinterest for business and get started.

But [...]

By |May 8th, 2013|Social Media Marketing|7 Comments

How to Manage Your Sales Funnel With Twitter

Although CRM tools like Salesforce.com and SugarCRM are now somewhat ubiquitous, they are often too feature-rich for solo and small sales consulting.

So what's a sales pro to do? In combination with Outlook or a simple calendar [...]

By |May 7th, 2013|Social Media Marketing|Comments Off on How to Manage Your Sales Funnel With Twitter

8 Tips to Reduce Your Cost-per-Conversion

Conversions, conversion rate and cost-per-conversion are without a doubt the 3 most important PPC metrics. All 3 influence each other and together decide the profitability of your campaign.

Whether you feel you're paying too much per conversion [...]

By |May 7th, 2013|PPC|1 Comment

Revealing The Secrets To Unlocking A Powerfully Connected Audience

By now we've all heard that social media is the way to go, that it's the key ingredient for any business.

Ok, sure you say, smiling on the outside, stomach churning on the inside trying to figure out [...]

By |May 6th, 2013|Social Media Marketing|Comments Off on Revealing The Secrets To Unlocking A Powerfully Connected Audience

3 PPC tactics to try without breaking the bank

The world is changing, advertising is changing, Google AdWords is changing. And you feel you need to be doing more but you do not have a lot of time and the budget is limited.

There are still three things [...]

By |May 6th, 2013|PPC|3 Comments

5 Tips to Consider Before Starting an Online Business

In today's tough economy, more people are turning to eCommerce as a new career choice or 2nd income. The booming eCommerce statistics show it's a field worth considering but how do you get started? So many amazing ideas that end [...]

By |May 3rd, 2013|SEO|6 Comments

Work Easily With Small Business Owners and Large Corporations in Developing Excellent Digital Marketing Campaigns

In the five years that I have worked within the world of search engine optimization and social development, I have had the opportunity to work with businesses and clients that run the gamut in size and access to resources. From [...]

By |May 3rd, 2013|SEO|Comments Off on Work Easily With Small Business Owners and Large Corporations in Developing Excellent Digital Marketing Campaigns