Project Management – How We Do It

by Wayne Barker December 13th, 2013

It doesn't matter whether you are agency side or in-house when it comes to online marketing campaigns. You cant get away from a simple truth; online marketing is now a complicated beast. At any one time you are likely to be working on technical SEO, content marketing, link building, outreach, social media, PPC, CRO, paid [...]

2 Rules For GIF Marketing

by Victoria Hoffman December 13th, 2013

In case you missed out yesterday, we began a new blog series entitled The 12 Days of Content. Over the next 11 days, well be gifting you with some great tips for optimizing your content. On the first day, we gave you the #1 tip for creating awesome videos. On this second day, we give [...]

The 12 Remarkable Google Changes of 2013

by Amanda DiSilvestro December 12th, 2013

As usual, Google made some changes over this last year. To be more specific, Google made a lot of changes over this last year. Many of these changes didnt receive the best feedback from users, but as usual once again, Google had the last say and stuck with what they changed regardless of the negative [...]

1 Killer Tip On How To Get Your Video Viewed

by Daniel Kosir December 12th, 2013

Inundated with the holiday spirit, we here at SEP have been inspired to give the gift of knowledge this season with a super awesome blog series called (drum roll) The 12 Days of Content. Over the next 12 days, we will be introducing a content format and giving tips on how to optimize each one [...]

5 Things Every Small Business Should Know About Yelp!

by Mike Wilton December 11th, 2013

Yelp! Most small businesses have a love/hate relationship with it. They love it because it's a great way to earn some added exposure online and through the Yelp! app, but they hate it because one bad experience can severely damage a businesses reputation. Love it or hate it, it's a great way to see what [...]

The 12 Best Social Media Marketing Tips of 2013

by Adrienne Erin December 11th, 2013

The rules of social media change all the time. The plan that works one year might flop the next. The past year is no exception, as some creative marketers created campaigns that cemented the importance of some rules, and even changed our thinking about others. Here are the best social media marketing tips from 2013. [...]

3 Shocking Polls on Local Search

by Thomas Ballantyne December 10th, 2013

I was recently part of a panel on local SEO put on by BrightLocal. With a couple hundred attendees I'd say we had a pretty good sampling. During this presentation we polled the audience and I found some of the results shocking. (Full presentation here) Poll: What are the 2 Biggest Issues/Frustrations with Optimizing a [...]

How to Map Out Your Content Placement

by Kristi Hines December 10th, 2013

Whenever you're planning your content strategy, you have a lot of options in terms of where you can place your content. You can publish content to your own blog or upon other blogs as either guest posts or sponsored posts. The question is, how do you determine which sites are best for what types of [...]

Great Service Is Your Best Marketing Tool

by Don Campbell December 9th, 2013

Content Marketing is all the rage, and for good reason. Google is continuously tweaking their algorithms to reward content that is useful for people, rather than over-optimized thin content. Marketers are catching on, and as a result there are a ton of articles talking about the value of content marketing for attracting new customers. But [...]

Google has always been very focused on keeping a highly social element to their services. Now they are also looking to integrate those same services into more intuitive and interwoven features. Google Plus Hangouts is one of many endeavors that have managed to pull that off, and likely one of the services that is here [...]