Yearly Archives: 2013

/2013

Top 5 Inbound Marketing Campaigns 2013

Inbound marketing has been the buzzword (or buzz-phrase) of 2013. The online marketing practices of successful companies are now entirely customer-centric and focus on presenting information and interesting content at a suitable time and place; that is, not pushing sales [...]

By | December 6th, 2013|Inbound Marketing|Comments Off on Top 5 Inbound Marketing Campaigns 2013

SEO and PPC: A Data Match Made in Marketing Heaven

The fight between pay per click marketing and search engine optimization has been raging for years. Listen to one side, and you'll hear that marketers need to focus their resources on search engine optimization (SEO). Others argue that pay per [...]

By | December 5th, 2013|Marketing|Comments Off on SEO and PPC: A Data Match Made in Marketing Heaven

How to Win The Content Marketing Hunger Games? May The Conversions Odds Be Ever in Your Favor

With the release of the "The Hunger Games: Catching Fire" movie, I couldn't help but notice a striking resemblance between the ferocious hunger games and the growing challenges that bloggers experience to find quality blog topics. If Katniss Everdeen, the [...]

By | December 5th, 2013|Content|Comments Off on How to Win The Content Marketing Hunger Games? May The Conversions Odds Be Ever in Your Favor

These Are The 4 Key Principles of Integrated Marketing

Integrated marketing deliciously blends all the various disciplines of selling a product or service into one unified battle strategy. The distinction is crucial. Integrated marketing is not a marketing strategy, but how you deliver a marketing strategy. Often times this [...]

By | December 4th, 2013|Marketing|Comments Off on These Are The 4 Key Principles of Integrated Marketing

Everything You Need To Know To Understand Google’s Knowledge Graph

Back in May 2012 Google announced the launch of the Knowledge Graph, a brand new mechanism to help searchers "discover new information quickly and easily". But what exactly is Knowledge Graph? Where does Google get the knowledge? And how, with [...]

By | December 3rd, 2013|SEO|Comments Off on Everything You Need To Know To Understand Google’s Knowledge Graph

6 Ways QR Codes Can Close Sales & Delight Customers

QR codes are being underutilized. Many products feature them; most of them get it wrong. You don't direct your PPC traffic to a generic page, so why do you direct your QR code to a generic page? QR codes are [...]

By | November 28th, 2013|Marketing|Comments Off on 6 Ways QR Codes Can Close Sales & Delight Customers