How to do SEO Competitive Analysis

by Lindsey Patterson December 31st, 2014

You know what keywords you want to target, but how do you know what its going to take to rank for them? With some good competitive analysis you can find out exactly that. And hopefully find some low hanging fruit. It's worth mentioning that enterprise tool kits like Bright Edge's SEO competitive analysis tools or […]

The Google Ruleset For Link Building

by Barrie Smith December 30th, 2014

If you're a website that relies on traffic from Google, you'll want to obey by their link building guidelines in order not to get your website penalised. Every website relies on Google for traffic, right? Even if it is not your number one source of traffic I'm sure you wouldn't want to lose it. With […]

Explaining link building strategies to those who are unfamiliar with them is often an uphill battle, and about as easy as explaining bitcoins to an 80-year-old who's never used a computer before (or me, for that matter, because I still have no idea what a bitcoin is!). Digital marketers live in a digital world and […]

7 Website Tips for Better Conversions

by Matt Pollnow December 26th, 2014

Here are some easy tips to make sure your website can convert visits to leads. Proper Landing Pages Whether you are engaging in paid search, SEO or social media campaigns, it's crucial to make sure your ads, social posts, organic search results or any online promotion lead a click immediately to the proper page. Getting […]

How To Migrate Your Site: Tips & Tricks

by Owen Andrew December 25th, 2014

After a successful (we hope) run under your current format, youve made the difficult decision to uproot your blog from its existing home and move it to a new one on a different platform. Given the obstacles strewn across the path of such a move, its likely one youve given a great deal of thought […]

How to Feed Your Sales Funnel with Social Media

by Brian Farrell December 24th, 2014

Social Media Is Social Social media is an essential tool in the consultative selling process. But it is important to recognize that social media is not, by its nature, a business tool. The primary purpose of social media is to facilitate social interactions. The entire medium is designed around this premise. At first glance, this […]

10 YouTube Channel Optimization Tips

by Kamila December 23rd, 2014

YouTube is currently the world's second largest search engine. When people search on the internet, it comes as no surprise that some people resort to YouTube for answers; especially for users who resonate more with visual aids as opposed to text. Because Google also owns YouTube – Google will arbitrarily show videos and images in […]

Some bloggers won't admit it, but they're addicted to stats. Perhaps you're "guilty" of the habit of constantly checking how many visitors you've had after publishing a new post; and then you feel down because you're not getting as much traffic as you expected. There are many factors that determine the success of a post […]

As an advertiser, one of the questions I often get asked is "How do we get more?". One of the easiest answers is Bing. For most accounts, Search is the strongest venue for driving qualified traffic and ultimately conversions. If AdWords Search is maxed out, one simple way to increase reach is by using Bing […]

How To Do Outreach Marketing And Not Get Penalized

by Adrienne Erin December 18th, 2014

In 2014, Google's Sergeant of Webspam Matt Cutts delivered a death wish to guest posting as we once knew it. He declared that guest posting purely to gain links and increase ranking would be penalized. The important takeaway was that guest posting itself would not be penalized, but rather guest posting to solely to gain […]