Content is king. Bill Gates famously said that all the way back in 1996. As true as it was back then, it is certainly true in the marketing world today. Content marketing is THE trend of the online marketing sphere right now. Because of the widespread availability of the internet and the steady improvement of [...]

Case Study: How SEO Launched Killer Infographics

by Amy Balliett August 29th, 2014

In less than 4 years, Killer Infographics has grown from 2 to 24 employees, worked for over 250 global clients, and produced nearly 4000 successful pieces of visual communication. This isn't meant to toot my own horn… it's meant to exemplify just how important SEO is in growing a business. When my business partner and [...]

3 Proven Strategies to Succeed in SEO

by Kristen Godel August 29th, 2014

Search Engine Optimization (SEO) is used to maximize user traffic to the website. It can be best described as several methods and practices used to improve the way that a website is seen and interpreted by a search engine. On paper, this sounds easy enough, however the concept can actually be quite complicated if not [...]

Geo-fencing technology is significant due to its intuitive awareness of geographical location. It takes into account not only the local Internet user's exact location, but also the location of nearby features that may be useful to users. In addition to being convenient for individuals, the use of local search marketing such as geo-fencing can prove [...]

25 Amazing Ways to Boost eCommerce Conversion Rates

by Matt Janaway August 28th, 2014

Recent research shows that 53% of businesses spend less than 5% of their total marketing budget on conversion optimization. 35% of the businesses report a conversion rate of less than 1%. It wouldn't surprise me if a good chunk of businesses don't even know their eCommerce conversion rates. For this reason, I will be highlighting [...]

Content marketing is one of the biggest success stories in the global marketing industry. Everyday, thousands of pieces of content are published, all professionally planned, commissioned and measured to give brands a powerful way to reach their customers. This builds a fantastic level of loyalty, gaining sales along the way. Moreover we also seem to [...]

As an old school sales and marketing guy I can tell you stories… I've been in sales and marketing for many years.Let me tell you that digital marketing was, and is, a game changer. Before Digital Here's how it worked before digital. I would cold call 20 prospects before I could get 1 appointment. Very [...]

The Growing Importance of Online Reviews

by Chris Marentis August 26th, 2014

Online reviews are no longer only important for businesses that want to build hype on Yelp or Angies List. Great reviews can help SEO campaign efforts, boost AdWord efficacy, and make shared endorsements more effective on Google. Numerous internet marketers should not be surprised to learn that 88 percent of customers trust reviews from a [...]

How You Can Create A Mobile Friendly Online Store

by Steve Walsh August 26th, 2014

Predicting and adapting to new trends or major shifts can certainly give your business a competitive edge (and failing to do so can force you out of the race as well). Mobile ecommerce is one such trend where you need to adapt to stay in the game. If you think that mobile is the future [...]

As a content creator, an ongoing goal of mine is to experiment with different content formats to improve content marketing efforts. A big facet of this goal is the foray into video production. When you do it right, video is a great medium to use to entice viewers, get valuable content across in a visual [...]