Internal linking is one of those standard (yet woefully underused) SEO tactics that can be very effective. The important thing to remember is that what should be developed is an internal link structure – this means some sort of mapping or strategy, rather than linking randomly as you see fit. This post is going to [...]

4 White Hat Link Building Tactics

by Zain Shah October 21st, 2014

Thanks to all of Google's black and white animals (Panda & Penguin), link building has become a very difficult and tedious process. The types and sources of legitimate backlinks are few and far between. Taking any type of shortcut here could very well lead to a penalty from Google. So what can we do as [...]

Google Hangouts on Air have been the best thing Google Plus has given to us. The ability to set up video conferences with multiple participants, the easiness of set-up and the "live streaming" option: There's simply no alternative for this product. Google HOA is also a great way to generate some pretty sweet web content [...]

Great Online Resources for Learning SEO

by Evan VanDerwerker October 17th, 2014

Whether you're planning to hire an agency to boost the search rankings of your website or you're interested in learning to do it yourself, you will quickly find that there is a seemingly-unlimited amount of information related to the practice of search engine optimization. Needless to say, quantity isn't always indicative of quality. Since I [...]

Television is Now a Social Media Venue Too

by Larry Alton October 16th, 2014

Have you noticed hashtags in the corner of your TV screen, and TV-related polls and reposts all over your social media newsfeeds? There's a connection. As the multitasking generation continued to spread its wings and invent new ways to interweave, television saw interest in its wares sliding toward the bottom. Especially with so-called "me TV" [...]

Hyperlocal Panning For Gold Proven More Accurate Than Google Keyword Planner As competition and CPC's (cost per click) rises more rapidly in some verticals than others, Digital Marketers and Businesses alike need to find new untouched territory where the acquisition costs are cheaper. Keyword research is at the foundation of any good Digital marketing strategy [...]

Google is upping its game yet again. AdAge reported Google approached a number of ad tech firms to develop a strategy to test new ad-targeting technology that will combine mobile web search and mobile apps. Searching for apps instead of browsing the web is not necessarily new for end-users. Numerous users report using app stores [...]

Promoting Local Content For Local Links

by Jon Ball October 9th, 2014

In my experience most businesses in North America undervalue the power of local search. There are approximately 30 million small businesses in the United States and Canada. In Canada, small businesses account for over 98% of all businesses. The beauty of local search is that it often translates into offline purchases, and rather quickly as [...]

Most of us are familiar with the judicial principle that people are considered innocent unless enough evidence surmounts to prove them guilty. This judicial right comes out of basic human ethics in that it's bad to have guilty people go free, but it's worse to have innocent people punished for crimes they didn't commit. Websites, [...]

How to get rid of bad content

by Lyena Solomon October 7th, 2014

How exciting is it to start fresh? You are looking at your new website – a clean slate – and imagine the possibilities, all the content you can create! So invigorating and exciting! A couple of years later your slate is full of posts, videos, infographics, pages, transcripts, interviews. How would you separate wheat from [...]