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5 Inbound Marketing Myths Debunked

by Andrei Petrik April 16th, 2014

If your job has anything to do with digital marketing, whether its creating online content, doing SEO or running social media campaigns, by now you have heard of Inbound Marketing. Its a very popular marketing methodology that encapsulates various online tactics and strategies to attract visitors to your site, convert them into leads, turn them [...]

Social Media: Getting Value From Volume

by Scott Gould April 15th, 2014

One debate you'll hear among marketers and community builders is the one of volume vs. value, of quantity vs. quality. There's no absolute answer and because different products or communities have different needs and outcomes, it's always subjectively determined. The dilemma isn't a simple one: is it better to sell more of something to lots [...]

"Questions Are the Answer "- Anthony Robbins In his masterpiece "Awaken the Giant Within", renowned peak performance specialist Anthony Robbins dedicated an entire chapter to explain "Questions Are the Answer" success mindset. Simply put: If you ask quality questions, you will receive quality answers. Lets apply this timeless tip and raise this critical question: Do [...]

5 Common Misconceptions About Copywriting & Search

by Alex Simmonds April 14th, 2014

1. All You Need Do is Pay Someone $5 to Churn Out Keyword Stuffed Articles. Don't even think about it. Content has to be all about quality. Don't think you're saving yourself money by hiring the cheapest writers either – chances are that English won't be their first language and your site will end up [...]

Is Google a Scraper Website?

by Daniel Kosir April 14th, 2014

Remember when Google released the Panda algorithm? This was when content penalties were introduced, used primarily to eliminate scraper websites that would rip content from one website and put it on their own. This practice was frowned upon particularly because, often, these scraper websites would rank higher for that content than the original site or [...]

You Gotta Be Kidding Me: Comment Spam

by Kent Allen April 11th, 2014

There are many webmasters, link building companies, and SEO companies who really put a lot of faith in blog commenting as a way to build links, traffic, and expert reputation. There are also quite a few of these individuals who are successful with this approach. In my opinion though, there are many more who are [...]

How To Start Email Marketing In 5 Steps

by Francis Santos April 11th, 2014

According to the Direct Marketing Association email marketing generates $43.62 for every dollar spent on it That is an absolutely stunning rate of return and virtually unparalleled in any other marketing option open to you. Take the plunge into email marketing and discover how easy and profitable it really can be! 1. Choose a Web-based [...]

Social Media as a Public Relations Platform

by Nitin Aggarwal April 10th, 2014

How can you use social media to execute traditional marketing like your public relations efforts? When you consider that currently 18% of marketers will not even consider using traditional marketing, you can begin to see that the future of traditional marketing efforts like PR is contingent upon adapting to online channels like blogging, podcasting, and [...]

Afraid to be perceived by customers as the less valuable offer in a Marketing Partnership with a bigger partner brand? If you're not careful as a "little fish" when getting into a marketing partnership with a much "bigger fish", your perceived brand value can diminish. The prospect of working with a heavyweight who is more [...]