Is traditional advertising dead? For media planners, the simple answer is No. But the better answer is to borrow a Facebook relationship status it's complicated. Digital marketing is still in its early stages, so a robust set of long-term, hard data doesn't exist yet. However, the short-term results suggest that advertising online can be really [...]

9 Ways to Increase Leads from Your Blog

by Ann Smarty November 25th, 2014

You can blog for many reasons: Because you have something to tell the world, because you want to share your hobby or expertise, because you want to make money – or even all of that. But whatever the reason, there will always be a moment when you realize you would want to achieve more with [...]

How Native Marketing Can Work for Your Business

by Chris Marentis November 23rd, 2014

Native advertising is used by some of the most powerful online social media platforms and websites today. USA Today, Facebook, Forbes, the New York Times, and Twitter all utilize this powerful form of content creation. However, 49 percent of people currently do not know what native advertising is or how to effectively utilize it. Revolutionary [...]

Local SEO For The Holidays (5 Point Checklist)

by Amanda DiSilvestro November 20th, 2014

If you haven't started preparing for the holidays yet, don't panic. While the holidays are quickly approaching and many companies may have a jump start, it isn't too late to put a plan in place and make sure you're taking advantage of all the extra traffic that could come your way. Local SEO and a [...]

How to See If Your Blog is Converting

by Helen M. Overland November 19th, 2014

Everybody's talking about content. Content is the new SEO… content feeds inbound… content drives digital. For most businesses, it's probably true, but how do you find out for sure if your content is driving your business forward? Do you have to suffer a lack of data and make business decisions based only on assumptions? Nope!

Trends can rapidly change. seemingly with the wind. Good content remains an enduring cornerstone to digital marketing; that doesn't look to be changing any time soon. But within a content plan, the players seem to be shifting all of the time. Which is why marketers need to keep up with the evolving landscape of digital. [...]

5 Ways to Get Traffic to Your E-commerce Website

by Haris Bacic November 14th, 2014

Here's a scenario: you own a small online store that sells products and you are struggling to get enough traffic or conversions. Despite the fact that you have probably spent a lot of money on pay per click and SEO campaigns, you are not seeing results that are long-lasting or viable. Here are 5 ways [...]

How To Do Twitter Advertising – Part 3/3: Measure

by Victoria Hoffman November 13th, 2014

Welcome to the third and final instalment of my riveting Introduction to Twitter Advertising (think of this part as The Return of the King, but with fewer hobbits). To recap: Getting started on Twitter can be confusing, so I've broken down the Twitter advertising planning process into 3 simple considerations: 1. What is your objective? [...]

Get More Email Lead Capture With These WordPress Plugins

by Eileen Lonergan November 12th, 2014

I bet you have heard it before: you need to capture emails from your blog visitors. It is the most effective way to implement your marketing plan. For many of us bloggers, 80% of visitors pop by once and never return. Getting their email address is the best way to develop a relationship with that [...]

Content marketers face two big challenges: Producing enough content Producing powerful content that helps take a business to the next level Let's face it. Generating an unending stream of fresh, unique and valuable content is a big task. You could spend hours on a blog post or infographic that you hope will be powerful enough [...]