/2014

Updated: Google AdWords Editor – Version 11.0

Last week Google announced they updated a newly designed version of AdWords Editor. So what's new and different you ask? Well, it's faster and more efficient for users to manage their AdWords account, which is huge for marketers or agencies [...]

By |December 17th, 2014|PPC|Comments Off on Updated: Google AdWords Editor – Version 11.0

Seven Reasons Your Social Media Should Include Instagram

So, your business is not on Instagram yet?
OMG...

Instagram is such a great connector and catalyst to all other things social!

What are you waiting for?
Current Facts About Instagram
First, we can all empathize with the statement, "I need another social network like [...]

By |December 16th, 2014|Marketing, Social Media Marketing|4 Comments

Penguin 3.0 – Complete Guide to Recovery

Google Penguin 3.0 was released on October 17th, 2014 and impacted around 1% of search queries as reported by SearchEngineLand. The rollout got completed on October 20th, 2014. A small portion of websites that have been found to be following [...]

By |December 15th, 2014|SEO|1 Comment

How to Implement Strategy-Based SEO

When many people think of SEO, their minds automatically go to the actual practice of optimizing for search. Things like AdWords campaigns, blogging, crafting meta descriptions and more are some of the most common SEO tactics. However, before you jump [...]

By |December 12th, 2014|SEO|Comments Off on How to Implement Strategy-Based SEO

How To Spend Small, Win Big with PPC This Christmas

By now, everyone has heard of Black Friday, and the common belief is that the day is so named because it is the tipping point for retail businesses between losses on the year and profits. If that's the case, making [...]

By |December 11th, 2014|PPC|2 Comments

An Introduction To E-commerce Web Design And Development

So, you've decided you're finally ready to start selling your products online. Great! Now what are your next steps?

As with anything else, planning ahead is key. Whether you're choosing an all-in-one solution such as Shopify or a [...]

By |December 10th, 2014|Web Design|1 Comment

12 Months Of Content Event Triggers For Your Editorial Calendar

Content marketers are challenged with 3 things:

- Producing enough content

- Producing content that engages

- Producing a variety of content

To make this process easier, plan a documented content marketing strategy ahead of time.
The First Task: Spicing Up Your Marketing Calendar
Do you [...]

By |December 9th, 2014|Content|Comments Off on 12 Months Of Content Event Triggers For Your Editorial Calendar

7 Ways to Turn Your Employees Into an Army of Content Creators

There is no denying the importance of content creation in the modern digital landscape. Great content can help you to attract and convert more visitors. Producing content that provides value within a budget frame is difficult to do, but [...]

By |December 8th, 2014|Content|Comments Off on 7 Ways to Turn Your Employees Into an Army of Content Creators

3 Things That May Put Your Website At Risk

Is your (new) website putting you at risk of a penalty? There are 3 key points to look at in more detail when determining whether your website might be putting you at risk:

Spammy/Low Quality or Duplicate Content
Spammy On-Page Optimization
Old & [...]

By |December 5th, 2014|SEO|Comments Off on 3 Things That May Put Your Website At Risk

What To Do With Old Blog Content

Take Out Your Ax, Chop It Up Like Firewood and Keep Your Blog Toasty Warm

You want to read articles from people who practice what they preach, right?

Well, that's definitely the case here. You see, this article is about repurposing content...and [...]

By |December 4th, 2014|Content|Comments Off on What To Do With Old Blog Content