Updated: Google AdWords Editor – Version 11.0

by Ron Hutchison December 17th, 2014

Last week Google announced they updated a newly designed version of AdWords Editor. So what's new and different you ask? Well, it's faster and more efficient for users to manage their AdWords account, which is huge for marketers or agencies that manage multiple accounts. Below are 3 quick takeaways of some of the new features: […]

Seven Reasons Your Social Media Should Include Instagram

by Keri Jaehnig December 16th, 2014

So, your business is not on Instagram yet? OMG… Instagram is such a great connector and catalyst to all other things social! What are you waiting for? Current Facts About Instagram First, we can all empathize with the statement, "I need another social network like I need a hole in the head." But if it […]

Penguin 3.0 – Complete Guide to Recovery

by Joydeep Bhattacharya December 15th, 2014

Google Penguin 3.0 was released on October 17th, 2014 and impacted around 1% of search queries as reported by SearchEngineLand. The rollout got completed on October 20th, 2014. A small portion of websites that have been found to be following practices that were aimed at manipulating the Google's main search engine ranking algorithm in terms […]

How to Implement Strategy-Based SEO

by Chris Marentis December 12th, 2014

When many people think of SEO, their minds automatically go to the actual practice of optimizing for search. Things like AdWords campaigns, blogging, crafting meta descriptions and more are some of the most common SEO tactics. However, before you jump straight into this implementation mode, it's important to step back and consider your overall strategy […]

How To Spend Small, Win Big with PPC This Christmas

by Robert Brady December 11th, 2014

By now, everyone has heard of Black Friday, and the common belief is that the day is so named because it is the tipping point for retail businesses between losses on the year and profits. If that's the case, making the Christmas shopping season a success is critical. Of course, you're not the only business […]

An Introduction To E-commerce Web Design And Development

by Jason Streatch December 10th, 2014

So, you've decided you're finally ready to start selling your products online. Great! Now what are your next steps? As with anything else, planning ahead is key. Whether you're choosing an all-in-one solution such as Shopify or a semi all-in-one solution such as the Woo-Commerce plugin for WordPress, or going it alone and building the […]

Content marketers are challenged with 3 things: – Producing enough content – Producing content that engages – Producing a variety of content To make this process easier, plan a documented content marketing strategy ahead of time. The First Task: Spicing Up Your Marketing Calendar Do you know what "Popcorn Day" is? How about "Chocolate Covered […]

There is no denying the importance of content creation in the modern digital landscape. Great content can help you to attract and convert more visitors. Producing content that provides value within a budget frame is difficult to do, but what if I told you that a company with 100 employees could produce 490 posts over […]

3 Things That May Put Your Website At Risk

by Kristen Godel December 5th, 2014

Is your (new) website putting you at risk of a penalty? There are 3 key points to look at in more detail when determining whether your website might be putting you at risk: Spammy/Low Quality or Duplicate Content Spammy On-Page Optimization Old & New Backlinks to your website 1. Content When looking at the content […]

What To Do With Old Blog Content

by Matthew Kaboomis Loomis December 4th, 2014

Take Out Your Ax, Chop It Up Like Firewood and Keep Your Blog Toasty Warm You want to read articles from people who practice what they preach, right? Well, that's definitely the case here. You see, this article is about repurposing content…and I've repurposed this article. Perfect timing, as the fall air turns cooler; autumn […]