How To Set A PPC Budget

by Robert Brady September 9th, 2014

This is a pretty typical part of my initial call with a prospective client. Me: What is the budget for your PPC? Prospective Customer: If I can put in $1 and get out $2, then as much as we need. (laughing) Me: Of course, but how much will the initial budget be while we test [...]

Feeding Your Audience The Real Thing: Nutritious Content

by Darla Grant-Braid September 9th, 2014

When visitors come to your website, what exactly are you feeding them? Have you ever stopped to think about it? Is your copy like a greasy burger and fries that you didnt put much thought into picking up, or more like a lovingly prepared home cooked Sunday supper with all of the trimmings? Why the [...]

As with many areas of the search engine world, there are some grey areas but Google does provides some guidelines on how to manage redirections and what each communicates to the search engine. A 301 Redirect signals to the search engine that the page has been moved permanently, remove the page from the index and [...]

5 Things to Consider When Creating a Content Calendar

by Daniel Kosir September 8th, 2014

As a writer, I get the appeal of winging it. There's nothing quite like letting your brilliance flow freely and organically from your mind onto the page. But as a marketer, I can appreciate the importance of planning and strategy. You need to strike a balance between the two, and content calendars let you achieve [...]

Foursquare Makeover – A Prettier Version of Yelp?

by Chris Marentis September 5th, 2014

Foursquare has undergone a complete overhaul, but it is difficult, at first glance, to differentiate exactly what makes the new Foursquare different from other major local business listing services such as Yelp. One of its most notable qualities is its value proposition; Instead of giving generic reviews, it provides reviews that are customized for the [...]

Let's face it — very few products actually sell themselves. The majority of products on the market just aren't as exciting as the new iPhone, Beats by Dre, or the 6th Game of Thrones book (which may or may not ever exist). Trust me, I understand — I work for an online test prep company, [...]

When it comes to the Google Display Network (for the sake of brevity, GDN moving forward), the best analogy I've heard is that it can be like drinking water from a fire hose. If Peter Griffin's experience is any indication of how this would go outside of the world of animation, the results aren't pretty [...]

"Blogging is one of the best ways that you can help your business." I'm sure you have all heard this line copious amounts of times from friends, co-workers and even business relations. For some of you this may have been all the convincing you needed to give blogging a go. But there are still many [...]

How to Do Broken Link Building in 3 Easy Steps

by Zain Shah September 3rd, 2014

Even after all the latest Google updates, link building is still among one of the most important tactics an SEO can employ — if done correctly. The key phrase here is if done correctly. What this implies is that you are not breaching any Google guidelines (paying for links, cloaking etc) and that the source [...]

3 Steps To Bootstrap Your Facebook Ads

by Pierre Lechelle September 2nd, 2014

Facebook gives you excellent possibilities to acquire customers at a very low cost. With more than 829 million of daily active users, most of your customers are probably looking at ads there everyday. Facebook Ads' options for both Targeting & Creative can empower you to deliver your message and to create a compelling ad that [...]