There is no denying the importance of content creation in the modern digital landscape. Great content can help you to attract and convert more visitors. Producing content that provides value within a budget frame is difficult to do, but what if I told you that a company with 100 employees could produce 490 posts over [...]

3 Things That May Put Your Website At Risk

by Kristen Godel December 5th, 2014

Is your (new) website putting you at risk of a penalty? There are 3 key points to look at in more detail when determining whether your website might be putting you at risk: Spammy/Low Quality or Duplicate Content Spammy On-Page Optimization Old & New Backlinks to your website 1. Content When looking at the content [...]

What To Do With Old Blog Content

by Matthew Kaboomis Loomis December 4th, 2014

Take Out Your Ax, Chop It Up Like Firewood and Keep Your Blog Toasty Warm You want to read articles from people who practice what they preach, right? Well, that's definitely the case here. You see, this article is about repurposing content…and I've repurposed this article. Perfect timing, as the fall air turns cooler; autumn [...]

5 Marketing Tactics For Your Local Business

by Pierre Lechelle December 3rd, 2014

Local Businesses are not so different from big corporations, except from the scale at which they operate. Taking advantage of what Digital Marketing has to offer can help you to grow your business on the long term. Whether you are a bakery or a barber, you can use digital marketing to increase customer's loyalty and [...]

Did you ever hear the story of Ali Baba and the Forty Thieves? The thieves hid a horde of treasure inside a cave, the mouth of which was sealed using magic. Ali Baba, a poor woodcutter, overhears the thieves using the magic phrase, "Open Sesame," to enter the cave. When they leave, he says the [...]

5 Checkout Mantras to Revitalize Your Retail Business

by Pratik Dholakiya December 1st, 2014

I'm a huge online shopper. Hell, I'm a shopaholic in general, period. But there's something about online shopping that makes it extra special to me. Online shopping is a little like Christmas. Placing an order and waiting with bated breath for your goodies to show up at your doorstep what's not to like about it? [...]

Penguin Improvement Update Ongoing

by Wisam Abdulaziz November 28th, 2014

Since 2 days there's clear movement for sites previously hit by Penguin 1 and Penguin 2. What's Going On A significant number of sites came back from nowhere to rank on page 2-4 for their head keywords. These head terms are all very competitive keywords. The affected sites had excessive keyword anchor text pointing at [...]

8 Books On Writing Every Marketer Should Read

by Kari Pritchard November 28th, 2014

So you're trying to be the next Mark Twain or Margaret Atwood. Except a cooler, digital marketing inclined version that writes killer content for the web. Where do you start? Two of the best ways to learn are by example and research. If you're getting a brain cramp when it comes to letting the ink [...]

Usability vs. Conversion Optimization

by Lyena Solomon November 27th, 2014

If you have been practicing SEO, you would have encountered a disconnect between what you were hired to do and what the client actually wanted you to do when they hired you. You thought your goal is to bring traffic. They thought you will bring them more conversions and revenue. They thought they will fix [...]

Is traditional advertising dead? For media planners, the simple answer is No. But the better answer is to borrow a Facebook relationship status it's complicated. Digital marketing is still in its early stages, so a robust set of long-term, hard data doesn't exist yet. However, the short-term results suggest that advertising online can be really [...]