4 Ways to Save Time with Marketing Automation

by Sumayya Sattar July 17th, 2014

So you've decided to implement a shiny new marketing automation software. You can't wait to dive in and start working on dozens of creative campaigns and generate dozens of pretty reports. But before you start – it's important to identify which tasks you can automate right off the bat, so that you have the time [...]

A few months ago Bryant Garvin wrote an interesting post arguing how phrase match keywords have negligible use in Google AdWords campaigns, and how exact and modified broad match keywords should instead provide sufficient opportunity for most Google AdWords advertisers to maximise value from their campaigns. The following reasons were cited for the apparent lack [...]

So you've earned a conversion through a kick-ass landing page – congrats! But, if you think that's where it ends, you're sadly mistaken. You turned a user into a buyer and now is the PERFECT time to push marketing ROI even more with landing page conversion optimization for confirmation/thank-you pages! That's right folks, a thank-you [...]

I'm pretty sure you'll agree with me that there's A LOT of SEO information already out there. But the question is: How do you know which information you can trust…and which may penalize your site down the road? Well the first place to look is the source of the information. Thats why Kevin Raposo and [...]

There is a saying with regard to customer service which states that a satisfied customer will tell one or two of their friends about a positive experience, whereas a dissatisfied customer will tell everyone they know about something negative. Of course now, in an age where everyone can have an audible voice online, a dissatisfied [...]

HubSpot is a terrific platform which is designed with the purpose of driving people to your website, generating leads and converting those leads into paying customers. It has been wildly successful for people such as Marcus Sheridan of the Sales Lion and my friends over at Goodbye Crutches, but it isn't perfect (nothing is) and [...]

  If this is your first attempt at Inbound Marketing you are probably not used to working with top and middle of the funnel leads. It is important to note that these leads take longer to close than bottom of the funnel leads. As a marketing professional it is your job to nurture them through [...]

To some businesses, Digital marketing can seem like an endless maze. To others, it is a paved road to massive success. If you prefer the second scenario, you need to overcome 4 major Digital marketing challenges. If I ask you which aspect you find most challenging about digital marketing, I believe your answer will be [...]

Google has made life a whole lot easier for local business owners. Google My Business is a unified interface designed specifically for local businesses and large enterprises. It was created to be a user-friendly platform and the quick tutorial below can help almost any business owner get started. A short overview of Google's latest brain [...]

Nofollow and dofollow links have been a hot topic when it comes to link building for a number of years. Roll back all the way to 2005 – when the "Nofollow" tag was first introduced by Google. The initial premise of the Nofollow tag was to prevent comment spam. To quote the Google blog from [...]