/2014

5 Marketing Tactics For Your Local Business

Local Businesses are not so different from big corporations, except from the scale at which they operate. Taking advantage of what Digital Marketing has to offer can help you to grow your business on the long term.

Whether you are a […]

By |December 3rd, 2014|Local Search|Comments Off on 5 Marketing Tactics For Your Local Business

POEM – Paid, Owned, Earned Media – The "Open Sesame" of Content Marketing

Did you ever hear the story of Ali Baba and the Forty Thieves? The thieves hid a horde of treasure inside a cave, the mouth of which was sealed using magic. Ali Baba, a poor woodcutter, overhears the thieves […]

By |December 2nd, 2014|Marketing|Comments Off on POEM – Paid, Owned, Earned Media – The "Open Sesame" of Content Marketing

5 Checkout Mantras to Revitalize Your Retail Business

I'm a huge online shopper. Hell, I'm a shopaholic in general, period.

But there's something about online shopping that makes it extra special to me. Online shopping is a little like Christmas. Placing an order and waiting with bated breath for […]

By |December 1st, 2014|Inbound Marketing|Comments Off on 5 Checkout Mantras to Revitalize Your Retail Business

Penguin Improvement Update Ongoing

Since 2 days there's clear movement for sites previously hit by Penguin 1 and Penguin 2.

What's Going On

A significant number of sites came back from nowhere to rank on page 2-4 for their head keywords. These head […]

By |November 28th, 2014|SEO|1 Comment

8 Books On Writing Every Marketer Should Read

So you're trying to be the next Mark Twain or Margaret Atwood. Except a cooler, digital marketing inclined version that writes killer content for the web. Where do you start? Two of the best ways to learn are by example […]

By |November 28th, 2014|Content|Comments Off on 8 Books On Writing Every Marketer Should Read

Usability vs. Conversion Optimization

If you have been practicing SEO, you would have encountered a disconnect between what you were hired to do and what the client actually wanted you to do when they hired you. You thought your goal is to bring traffic. […]

By |November 27th, 2014|Conversion Optimization|Comments Off on Usability vs. Conversion Optimization

How to Create an Effective Media Plan Using Digital Marketing

Is traditional advertising dead?

For media planners, the simple answer is No. But the better answer is to borrow a Facebook relationship status it's complicated. Digital marketing is still in its early stages, so a robust set of long-term, hard data […]

By |November 26th, 2014|Marketing|8 Comments

9 Ways to Increase Leads from Your Blog

You can blog for many reasons: Because you have something to tell the world, because you want to share your hobby or expertise, because you want to make money – or even all of that.

But whatever the reason, there will […]

By |November 25th, 2014|Conversion Optimization|3 Comments

How Native Marketing Can Work for Your Business

Native advertising is used by some of the most powerful online social media platforms and websites today. USA Today, Facebook, Forbes, the New York Times, and Twitter all utilize this powerful form of content creation. However, 49 percent of people […]

By |November 23rd, 2014|Inbound Marketing|1 Comment

Local SEO For The Holidays (5 Point Checklist)

If you haven't started preparing for the holidays yet, don't panic. While the holidays are quickly approaching and many companies may have a jump start, it isn't too late to put a plan in place and make sure you're taking […]

By |November 20th, 2014|Local Search, SEO|Comments Off on Local SEO For The Holidays (5 Point Checklist)