Social Media Copy: How to "Convert"

by Ann Smarty August 5th, 2014

How are your social conversion rates? I am sure I heard some mental groans from readers, so I am going to assume they aren't great. Or, at least, they could stand to see some improvement. It really isn't your fault; social copy is hard to get right. There are so many variables, and it is [...]

How To Do A Link Audit For Your Own Company

by Barrie Smith August 5th, 2014

So you're the latest employee, the new marketer in the company. Congratulations on your new job. Your boss has told you the company used to "do SEO" a couple of years ago – they hired a company or whatever. Your first assignment is to do a link audit for your new company. Don't know where [...]

How Marketing Personas Help You Find New Content Ideas

by Matthew Kaboomis Loomis August 4th, 2014

By now, we all know that content was crowned king a few years ago. Yet all is not well in the online marketing kingdom; Everyone knows the importance of providing great content, yet many blogs aren't doing it. Why? Perhaps many bloggers and in-house marketers need help generating fresh ideas that lead to the original, [...]

Most businesses today have websites with the intent of converting visitors to leads. When it comes to SEO and SEM campaigns, we see a lot of clients placing emphasis on increasing and improving traffic to their websites and rightly so. However, that is just one part of having a successful online presence. To improve the [...]

How Effective Is Blogging For Business

by Jonny Ross August 1st, 2014

In short, the answer to this question is – very! Blogging is probably one of the best things you can do to market your business. Blogging is often overlooked by many businesses when deciding on a social media strategy, however in most cases blogging can be just as powerful as a great Facebook or Twitter [...]

The Best Writing Tips for Those Who Don't Write

by Alicia Lawrence July 31st, 2014

Whether you graduated with an English degree or if you are a seasoned marketing professional who hasn't written for a long time, there might come a time in your career where you'll have to write something for the web. It could be website copy, a blog post or a news article. Writing for the web [...]

The mobile revolution has arrived and is here to stay! For businesses, the first step to conquering this new arena is adapting any of the following strategies to cater to mobile users: a responsive web design, a mobile-focused website or a mobile app. The next and most crucial step is deciding how to optimise your [...]

For websites which lets users access their content based on search queries, it is extremely important to properly configure the site search query parameters in order to detect the exact search queries which the users are entering to locate the content. This post will share the steps that will help you to easily configure site [...]

Throughout 2013, Google and Ipsos MediaCT conducted 61 simulated search experiments to measure the impact of search ads on brand awareness. The results show that Paid Search increased top-of-mind awareness by 80% even when the consumer doesn't click on the ad, with some of the strongest lifts in the Auto and B2B categories. The 6 [...]

When it comes to creating your website-whether you're talking about content, design, or function-the biggest element to consider is always readability. It doesn't matter if your colors are perfectly calibrated and your images pop up into a lightbox display. Netizens are constantly inundated with content, and they rarely read anything in-depth. They scan the elements [...]