Marketing touches every part of our lives. From the free toy you find in your box of Cheerios in the morning to the sponsored articles you read on your favorite news app to billboards outside your office window to pile of junk direct mail you pick up from your letterbox on the way back home [...]

Now that we have increased the volume of visitors to the site it is time to start converting them. The majority of these conversions will fall into the top and middle of the sales funnel. We convert them with these 4 components: 1. Premium Content Premium content is your offer to the 82-100% of visitors [...]

Looking for a way to change up your boring content routine, add a little variety to your blog or social profiles and set your business apart from the competition? It's becoming easier to put together creative visual content that is both engaging and shareable. There are some excellent free tools out there that are simple [...]

Top Google+ Plugins for WordPress Sites

by Chris Marentis July 4th, 2014

Like many of its competitors, Google+ has positioned itself as a platform capable of comprehensive online marketing campaigns. Since your website can now be integrated with Google+ via Google+ plugins, you can maximize your exposure and reduce your workload all at once. Google+ plugins can pave the way for simpler marketing tactics as you grow [...]

How to Implement a National SEO Campaign

by Zain Shah July 3rd, 2014

Let's face it. Most SEO professionals and search marketers work on local SEO campaigns. This is the bread and butter for most agencies and SEO practitioners no matter where in the world you are located. This is mostly true (at least in the US) because more than half of all businesses are by definition, small [...]

How to Get Client Testimonials

by Andrei Petrik July 3rd, 2014

It's no surprise that marketers love client testimonials. They are used as vehicles of social proof, quick trust builders, and influencers of purchase decisions. And not only are testimonials valuable to marketers, but to potential buyers as well. In fact, a study conducted by BrightLocal found that 79% of consumers increasingly trust online reviews as [...]

How to Better Interpret Google Analytics Data

by Andrew Marsh July 2nd, 2014

So you have just logged into Google Analytics and you are surprised to see an increase/decrease in traffic (hopefully it was an increase). Now your boss is wondering why and you are scrambling to find a reason. Being able to better interpret data from GA will make your life a lot easier.You will be able [...]

The 5 Local SEO Factors That Matter Most

by Jon Ball July 2nd, 2014

For business owners, SEO can seem a bit too convoluted at times. As a business owner, you have hundreds of issues to deal with and SEO may seem like a foreign and overly technical concern. Nevertheless, SEO is essential to online success. Things can become even more complicated if you're a local business as local [...]

When using an e-mail campaign to further an online marketing strategy, it can often be difficult to assess how well it is working or not working. Unless e-mail is the only form of marketing used to spread awareness for a website, there is little way to tell if a visitor found the site through e-mail [...]

  This October, Yelp will celebrate 10 years operating their online review service, or as they like to call it, an "online urban guide and business review website". Over the past decade, the site has evolved dramatically, and has proven to be an excellent consumer resource for finding local services within various industries. Whether a [...]