Content marketers will often tell you that the bane of their professional lives isn't creating content but coming up with things to talk about in the first place. Some sector's in particular don't lend themselves very well to varied and engaging subject matters. Creating talking points and therefore content, around events is therefore a natural [...]

As a business development manager at Search Engine People, I am often approached by business owners & marketing managers who are seeking help with SEO. After some discussion, more often than not, it is realized that the goal is not necessarily implementing good SEO to their website; rather, the objective is to generate more qualified [...]

Forget about the days when you are only given an option to search information from a database of people and places stored in Google's server. How about exploring places and events in real time? Does this sound interesting? With Telepresence sharing, you can control Google's mobile robots that can capture real time video footage of [...]

4 Quick Fixes to Outsmart Your PPC Competition:

by Ron Hutchison October 30th, 2014

Depending on your industry, PPC can be a very competitive world. You put in long hours & hard work into your campaigns and yet, your competitors seem to have a constant leg up on you. You're asking yourself, how can I get my campaigns to stand out from the crowded PPC world? Well, here are [...]

You've seen it with your own eyes. Social is going Visual Social and it's about time you started creating and sharing some cool visuals for your brand or clients. It's natural for humans to immediately pay attention to visuals. When blogging first became popular, people posted longish posts of about 1000 words. Then Twitter revolutionized [...]

It was the summer of 1999, and me and my best friend (12 and 13-years old respectively) were huddled around my PC eagerly downloading 30 second, 3 megabyte, grainy video clips of old huts in a wood somewhere in America. Oh, and they took about 20 minutes a piece on my 56k dial-up modem. But [...]

How To Do Twitter Advertising – Part 1: Objective

by Victoria Hoffman October 27th, 2014

Ever since Oreo's "dunk in the dark" moment during Super Bowl XLVII, brands have been getting creative with how they insert themselves into trending conversations on Twitter. Take, for example, this promoted tweet that appeared in my timeline during the 2014 Primetime Emmy Awards: Of course, this is just one example of how to take [...]

A few years ago, finding a great infographic agency or designer wasn't too hard because there were only a handful of options to choose from. Today, on the other hand, there are hundreds of portfolios online claiming expert skills in visualizing information. Unfortunately, this leads people to choosing a vendor based on budget, which often [...]

Internal linking is one of those standard (yet woefully underused) SEO tactics that can be very effective. The important thing to remember is that what should be developed is an internal link structure – this means some sort of mapping or strategy, rather than linking randomly as you see fit. This post is going to [...]

4 White Hat Link Building Tactics

by Zain Shah October 21st, 2014

Thanks to all of Google's black and white animals (Panda & Penguin), link building has become a very difficult and tedious process. The types and sources of legitimate backlinks are few and far between. Taking any type of shortcut here could very well lead to a penalty from Google. So what can we do as [...]