/2014

How to See If Your Blog is Converting

Everybody's talking about content. Content is the new SEO… content feeds inbound… content drives digital.

For most businesses, it's probably true, but how do you find out for sure if your content is driving your business forward? Do you have to suffer a lack of data and make business decisions based only on assumptions? Nope!

Image by Lorenzo Sernicola

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By |November 19th, 2014|Analytics & ROI Analysis|Comments Off on How to See If Your Blog is Converting

Keep Your Digital Marketing Strategy Current With These Upward Trends

Trends can rapidly change. seemingly with the wind.

Good content remains an enduring cornerstone to digital marketing; that doesn't look to be changing any time soon. But within a content plan, the players seem to be shifting all of […]

By |November 17th, 2014|Content, Marketing, Social Media Marketing|Comments Off on Keep Your Digital Marketing Strategy Current With These Upward Trends

5 Ways to Get Traffic to Your E-commerce Website

Here's a scenario: you own a small online store that sells products and you are struggling to get enough traffic or conversions. Despite the fact that you have probably spent a lot of money on pay per click and SEO […]

By |November 14th, 2014|Marketing|Comments Off on 5 Ways to Get Traffic to Your E-commerce Website

How To Do Twitter Advertising – Part 3/3: Measure

Welcome to the third and final instalment of my riveting Introduction to Twitter Advertising (think of this part as The Return of the King, but with fewer hobbits). To recap: Getting started on Twitter can be confusing, so I've broken […]

By |November 13th, 2014|Social Media Marketing|Comments Off on How To Do Twitter Advertising – Part 3/3: Measure

Get More Email Lead Capture With These WordPress Plugins

I bet you have heard it before: you need to capture emails from your blog visitors. It is the most effective way to implement your marketing plan. For many of us bloggers, 80% of visitors pop by once and never […]

By |November 12th, 2014|Email Marketing|1 Comment

12 Business Content Marketing Tools To Power Your Content Flow

Content marketers face two big challenges:

Producing enough content
Producing powerful content that helps take a business to the next level

Let's face it. Generating an unending stream of fresh, unique and valuable content is a big task. You could spend hours on […]

By |November 11th, 2014|Content|Comments Off on 12 Business Content Marketing Tools To Power Your Content Flow

How to Master the 4Ps of Content Marketing in 2015

How are you planning to align your 2015 content marketing strategy to your overall business objectives?

How can you make the most out of your hits and misses in 2014 when crafting your content marketing plan for 2015?

What are the […]

By |November 10th, 2014|Analytics & ROI Analysis, Content, Inbound Marketing, SEO|Comments Off on How to Master the 4Ps of Content Marketing in 2015

Aligning Content Calendar, Guest Posts, And Social Media

With so many social media platforms to choose from, trying to divide your time equally between your businesses several social media platforms can seem almost impossible. How do you decide which platform to visit first? How do you share […]

By |November 7th, 2014|Content, Social Media Marketing|3 Comments

5 Steps To Ensuring Your Organization Remains CASL Compliant #Infographic

On July 1st Canada's new anti-spam legislation arrived with great fanfare and was met with dread from the digital marketing community. It has been four months since the new rules came into effect and there are still many marketers struggling […]

By |November 6th, 2014|Email Marketing|Comments Off on 5 Steps To Ensuring Your Organization Remains CASL Compliant #Infographic

How To Do Twitter Advertising – Part 2: Targeting

Welcome back to my brief Introduction to Twitter Advertising! In case you missed it: In this three-part series, Ill be walking you through three of the most important questions to consider before you get started with advertising on Twitter:

1. […]

By |November 5th, 2014|Social Media Marketing|Comments Off on How To Do Twitter Advertising – Part 2: Targeting